A high-level overview of email marketing, WordPress and how to send email properly to prospects and customers. Shared with the Arizona WordPress Group in Chandler, AZ.

1. {
Email, WordPress
& You
by Joe Manna

3. Email is dramatically
different than web-based
content.

4. Life of an Email …

7. Email reputation is more
important than ever.

8.  Blog Subscriptions
 Registration Confirmations
 Lost Password Emails
 Marketing Emails
 Plugin Interactions
 Admin Notifications
Email, WordPress, lolwut?

9. Email Service Providers
 Constant Contact
 MailChimp
 Aweber
 Amazon SES
 SendGrid
 Infusionsoft
Enter, ESPs.

10. Benefits:
 Authentication
 System Uptime
 Security
 List Segmentation
 Unsubscribe Management
 Email Reputation
 Analytics & Reporting
 Email Authoring
ESPs = Good!

11. “Is this email from who they say they are?”
“Is this email safe to put in the inbox?”
“Is this a trusted sender?”
Email Authentication

12.  Achieved When…
 Links (and domains) are safe
 No malware on site
 SPF is endorsed
 DKIM is used
 Recipients permit email in inbox
Email Authentication

13. Sender Policy Framework
Describes when Domain A is
allowed to send mail on behalf of
Domain B.
SPF = Easy

15. SPF Example
v=spf1 include:_spf.google.com
include:infusionmail.com –all

16. http://goo.gl/BzlHHm
Learn more about SPF

17.  Easy: ESP (e.g., MailChimp)
 Advanced: Mandrill
 Advanced: SMTP
Email & WordPress

18.  Use an ESP
 Setup SPF
 Segment your list
 Send email people want
 Be intentional and thoughtful
Recommendations

19.  Buy a list and email them
 Import your entire address book
 Use a shady email sender
 Send from your own Outlook
 Import an old list >9mo. old
 Send bulk emails from your WP
server alone.
Never …

20. @joemanna
joemanna@gmail.com
blog.joemanna.com
Q&A

21. PHOTO CREDITS:
 https://www.flickr.com/photos/huasonic/3008912290/
 https://www.flickr.com/photos/pena2/2902093139/
 ReturnPath, Inc.