JustGiving's top 10 fundraising tips - marathon edition
1. JustGiving’s Top 10 fundraising tips
(London Marathon edition)
Jonathan Waddingham
Digital Strategist
jonathan@justgiving.com
twitter.com/jon_bedford
5. Top 10 tips:
1. Think about your personal message
2. Put a video and extra photos on your page
3. Talk to your charity.
4. Email people in groups and personalise your message
5. Put your page address in your email signature
6. Promote your page with social media
7. Give out your page address on cards - like Moo minicards
8. Get your page featured in the local press
9. Send fun reminder emails asking people to donate
10.Thank people
6. 1) Think about your personal message
Why are you running the marathon?
Why are you running the marathon for your charity?
How much effort are you putting in?
How long is 26.2 miles?
33. Or, if you’re feeling skint…
…Print your page address on A4 paper and cut out slips!
34. 8) Get your page featured in the local press
• Use our press release template: www.justgiving.com/tips
• Include your page address
• Add interesting facts – tell your story!
- Where are you from?
- What do you do?
- Is it your first marathon?
- Why are you running?
- Who are you running for?
36. 9) Send fun reminder emails
• Say even a small donation helps
• Include a photo or video
• Make them laugh with training stories
• Tell them what you’re looking forward to
• …and what you’re not!
Keep fundraising after the marathon! Your page stays open for 3 months
and 20% of donations come in after people finish their event!
40. And anyway else you can…
On On
Just by email…
(or by snail mail!)
41. We’ve made a video to recap…
Video http://icanhaz.com/JGtipsvideo
London Marathon blog www.justgiving.com/londonmarathon
JustGiving blog www.justgiving.com/blog
Follow us: twitter.com/justgiving
Good luck!