What is social media, who's using it and what it can do for you
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This was given at the IoF West Midlands "Next Generation Fundraising" conference on the 27th April 2010.
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What is social media, who's using it and what it can do for you
- 1. IoF West Midlands: Next Generation Fundraising What is Social Media, who’s using it and what can it do for your charity? Jonathan Waddingham Digital Strategist JustGiving
- 2. About JustGiving... 10m+ have helped over 8000 charities over £550m raised
- 3. About me... • Digital Strategist at JustGiving • Work with charities to make best use of the web • Research online (giving) trends to provide insight • Manage JustGiving’s social media strategies www.slideshare.net/jwaddingham
- 4. What we’ll cover What is social media Who’s using it What it can do for you
- 5. What is social media?
- 6. What is social media? http://www.flickr.com/photos/briansolis/2735401175
- 7. Don’t worry, it’s not as complicated as it looks http://www.flickr.com/photos/sutto007/2718159886
- 8. What isn’t social media
- 14. Social Media is not hard to crack http://www.flickr.com/photos/awv/528208705/
- 16. People at its heart
- 18. It’s global
- 20. People http://www.flickr.com/photos/joepemberton/3305233165/
- 21. We live in a networked society http://www.flickr.com/photos/crystaleagle/2386230724/
- 24. Linked in different networks
- 26. Something to bear in mind
- 27. Don’t Go There http://flickr.com/photos/daflow/538975768
- 28. Who is using Social Media? http://www.flickr.com/photos/oberazzi/318947873/
- 29. Top 10 sites in the UK http://www.alexa.com/topsites/countries/GB
- 30. Universal McCann UK research http://www.universalmccann.com/wave/
- 31. Twitter is still growing 105 million users
- 32. UK social networking stats http://weblogs.hitwise.com/robin-goad/2010/04/the_decline_of_bebo.html
- 33. Facebook is still the biggest (and still growing) >400 million users >50% users log in every day Average user spends 55 mins per day on Facebook http://www.facebook.com/press/info.php?statistics
- 34. Facebook is a worldwide phenomenon http://www.checkfacebook.com
- 35. The average Facebook user http://mashable.com
- 36. Facebook Connect http://icanhaz.com/fbconnect
- 37. Facebook Connect and JustGiving http://icanhaz.com/connectJG
- 38. Where people come from on Facebook to JustGiving Percentage of Facebook visits to JustGiving from Facebook home page 60% Percentage of Facebook visits to 2% JustGiving from Facebook inbox
- 39. Facebook Connect & Amnesty www.protectthehuman.com
- 40. How old are social network users?
- 41. How old are social network users?
- 42. How old are social network users? 37 (Source: pingdom.com)
- 43. Social Networks on Mobile http://www.liberatemedia.com/blog/the-best-of-social-media-infographics
- 44. Donor demographics on JustGiving
- 45. Fundraiser demographics on JustGiving
- 47. So, we’re after the 25-34 year olds then... http://www.checkfacebook.com/
- 48. Not really social media, but still important - email 1.4 billion email accounts 247 billion emails a day 200 billion were spam (according to royal.pingdom.com, Jan 2010)
- 49. Email and social media http://icanhaz.com/emailstats http://bit.ly/digidonors
- 50. What can social media do for you http://www.flickr.com/photos/elvispayne/1879097863
- 51. Show what you do www.charitywater.org/mailings/twestivalday1.htm
- 52. Say thank you http://www.walkthewalk.org/Fundraising/OurCharities/Thankyou
- 53. Connect with your service users http://icanhaz.com/dyspraxiaFB
- 54. Celebrate your supporters http://www.flickr.com/photos/25689017@N03/sets/72157623601422333/
- 55. Give feedback to your supporters http://www.solar-aid.org/yourdonations/
- 56. Feedback on feedback “What a great video. It's very inspiring & encouraging to see exactly how our donations are being spent and to see that it has a direct impact on someone's life. Thanks for creating this video. Can't wait to see the next one!”
- 58. What we covered What is social media Who’s using it What it can do for you
- 59. What’s your story? http://flickr.com/photos/umjanedoan/496707576
- 60. Carry on the conversation… Jonathan Waddingham jonathan@justgiving.com @jon_bedford http://blog.justgiving.com slideshare.net/jwaddingham http://bit.ly/JWblog http://uk.linkedin.com/in/jonathanwaddingham