1. Using Social Media to Build Social Capital

2. Challenges of Digital Communication Ever Feel Like You are Talking to a Brick Wall?

3. Lack of Face to Face

4. What Do You Lose out on when there is no Face to Face?

5. Body Language is Gone

6. Bring the noise!!!

7. How does our sight and hearing affect our Trust?

8. Establishing the Trust Factor Consistent Posting Whether It’s Facebook, Twitter, Blogs etc Researching Content that is actually useful to your network Punctuality in Responding to Fan Feedback Be quick to show commendation and thankfulness to your network Reliable and Valuable Partnership Marketing

9. Mental Challenge of Bridging the Gap Between Face to Face and Digital

10. Using Facebook to Build Social Capital Goal-create plenty of positive interactions to offset negative events Identify Your Brand Advocates and Encourage Their Influence Explore different times of day and days of week to establish when your audience is engaging There is no one size fits all when it comes to using Facebook—Why is that? Use tools like HyperAlerts to monitor feedback on your pages and others

11. Get Past the Boring Status Updates Come check out the pool Fresh baked cookies!! Remember your rent is due Now leasing The pool is closed Lease specials

12. Be Creative!! Use local sports hype VS

13. Be Creative!! Opinions on TV shows The Voice NCIS Los Angeles Flashpoint Friday Night Lights Bachelorette American Idol So You Think You Can Dance Any others?

14. Food and Booze!!

15. What Creative Ideas can you share?

16. Where is that Insight button?

17. Using Facebook Insights

18. Using Facebook Insights

19. How have Facebook Insights been helpful to you? Exercise: Let’s take 5 minutes and review your individual Facebook Insights

20. Facebook NEW Features for Business Use Facebook as “My Business” See exactly who your new “likes” are New Notifications dropdown feature Steps! Identify businesses in your area with Facebook pagesespecially those you partner with Use Facebook as “My business” and then search for those businesses. Like their page Then Click “Home” to see all activity of pages you have liked and start the interactions

21. How do you think the new Facebook features will enhance your social capital?

22. Thank Your Residents Often

23. Address Issues Openly

24. Address Issues Openly

25. Feature Your Residents

26. Why Blog? Build up Partnership Marketing Create a Deeper Level of Connection With Your Residents Incredible SEO Better potential reach to prospects

27. Blogging Fundamentals Make sure it works- plugins, RSS, subscription, sharing tools etc Average sharing ratio is 5:1 Robust yet easy to use comment system Blogging is not a sales pitch platform yet needs a call to action Don’t state facts, write a story Be involved in the online community

28. Industry Examples

29. Industry Examples

30. Site Stats Beginning December 2010 297 – Total Posts 1059 – Comments 345 – Busiest Day, May 17th 13,116– Total Views! 145 – Average Views Per Day 2,537 – Total View in April 4,274 – Total View SO FAR in May Referrals: 545 – Facebook 40 – Twitter 20 – Google 18 – Mbrewergroup.com

31. Content Ideas-Where Can You Get Them From?

32. Connect Blog to Your Residents Give your blog a voice Make it conversational Make sure it has value Encourage subscriptions Use Internal Links to keep people on your site

33. COOL Tools TO enhance your Digital presence-Paper.LI

34. COOL Tools TO enhance your Digital presence-Facebook Questions

35. COOL Tools TO enhance your Digital presence

36. COOL Tools TO enhance your Digital presence

37. Difference Between ROI and ROE ROI-Return on Investment ROE-Return on Engagement ROI-numbers, stats, percentages, budgets ROE-conversations, network growth, WOMM

38. You Can’t Be An Antisocial Company in a Social World

39. Keys to success in building social capital Full Company Buy-in and Participation Plan, Strategize, Implement, Analyze, Repeat Be ready for tomorrow We each have two ears and one mouth Simply Ask

40. Social Media an Aid to Conflict Resolution It is a common business fact that overall positive interactions reduce the level of the conflicts when they occur

41. The Scale of Social Capital 71% of consumers have ended their relationship with a company due to poor customer service Globally, the average value of a lost customer is $243 $83 billion is the cost of poor customer service in the US Companies focus on acquisition more than customer retention, even though it can cost 7x more to acquire new customers A 2% increase in customer retention has the same effect as decreasing costs by 10% ***Source—getsatisfaction.com***

42. What’s In a Handshake?

43. Making Eye Contact in a Digital World

44. Smile When You Type

45. In conclusion Be part of something bigger Educate yourself on the tools that facilitate a digital community Be consistent yet flexible Have Fun! Profit!

46. Questions & Answers

47. There is no end to the social capital you can grow! Keep in touch with me on Facebook Facebook.com/TheTrainingFactor For some really nerdy content check me out at Facebook.com/SociusNerdius There are club level seats still available! 