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On Thursday [3/20] hundreds of accepts took to social media to share their excitement about joining the Suffolk community. In the coming weeks, we expect many more students to continue in this social media frenzy as they begin to receive their physical accept packets. Below is a recap of what has happened to date: The hashtag was used 310 times from Thursday (3/20) up until this morning. 257 from Twitter 53 from Instagram 25,000+ different twitter accounts saw the #SuffolkSaidYes hashtag 90,000+ impressions of the #SuffolkSaidYes were see across those 25,000+ username/accounts. You can view the highlights of the University/student interactions HERE or in the attached PDF.

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We extended our application deadline for incoming students from Feb 1 to Feb 15. On Feb 10 at 3PM we launched a targeted Facebook ad campaign geared towards two groups of people. 1. Those who started an application but never finished. 2. Those who made an inquiry into our school, but never ended up applying. The campaign was built around raising awareness for the extended deadline paired with the message of "It's not too late to be Boston-bound for college". In the end it we spent under $300 and helped drive 182 applications for a Cost Per App at $1.61.

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We're launching a new campaign designed to convert prospective students that live within a 50 mile radius of Suffolk University to take a campus tour. Every school beats prospective students and their families over the head with drab direct mail pieces that all promise the same thing: a wonderful education, great environment/campus and faculty. Why should anybody believe any of those schools when they all say the same thing? We know that a campus tour makes a huge difference. That's where the personality of a school has the time and setting to make their case. That's where Suffolk and our Boston campus starts to win students over. Where they start to fall in love and begin to see that they want their college experience to happen in the heart of our world-class city. This campaign is designed to stick out (it's a chocolate bar - the brand engagement on that is at least 20 bites :). It's designed to make prospectives think about for the first time or reinforce a previous intention of heading to Boston for a campus visit.

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