1. Online Branding Tips
for Contractors
S

2. Key tips for building
an effective online presence for your construction business

3. Website development
What to cover?
How your business functions
Why it will satisfy your clients’ needs better than anyone else
Website SEO
Proper Search Engine Optimization will
allow people to find your company amidst
the other options online

4. Consistent Graphic Design
Coherent design elements present a unified
picture of your company
Brand Logo
Website Design
Email Signature

5. Website design
Effective design example
• Informative and service promoting
• Carefully selected visual elements
• Clean and color-coordinated design
• Unobtrusive and legible
• Social media profile icons
• Stylish and memorable logo

6. Building trust and familiarity
Consistency in your color schemes and imagery allows customers to
create associations with your brand, which they can recognize over time

7. Your business in the social media
Create social media profiles for your company
Update regularly with posts and visuals about
your remodeling and building projects

8. Be web active
Communicate your work and successes
Receive direct customer feedback
Quickly adapt to your customer’s needs
Engage clients in conversations
Give clients a feeling of involvement with your brand

9. Start a Blog
Maintain it regularly to build a stable audience

10. Establish your name online
in construction-specific social circles
Offer your expert opinions
Raise the profile of your business
Show leadership authority in your field

11. Built to Last
Consistent levels of Online Branding will
increase:
Traffic to your website
Client leads to your business
Overall image of your company
Trustworthy relationships with your clients

12. Tips brought to you by
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13. Image Attribution
ell brown / Flickr / CC BY
SEOplanter / Flickr / CC BY
SEOplanter / Flickr / CC BY
MartinsConstructionCorp
SalFalko / Flickr / CC BY-NC
SalFalko / Flickr / CC BY-NC
mkhmarketing / Flickr / CC BY
SEOplanter / Flickr / CC BY
SEOplanter / Flickr / CC BY
SEOplanter / Flickr / CC BY
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