We suggest targeting consumers wherever they can buy your product or are commonly engaged in researching your brand or service. With some smartphone users checking their phones 100+ times daily, the opportunities are almost unlimited.

1. Hyperlocal Capabilities
Take Your Advertising to the Next Level
What do you do when you land? You turn on your mobile
phone. Almost everyone does. We use our phone to research our
destinations, request reservations, make plans, get directions, hire
transportation, open email and check social media. Now you can
reach travelers engaged in these activities in the airports for any
city or town. Reach this desirable audience while they are open
to your brand messages.
The radius for each location is adjustable from miles down to a
few feet. We collaborate with each client to determine the radius
for each campaign rather than it being prescribed by our
advertising technology. The targeting relies on the location
services of the smartphone or other device.
john@ContraflowStrategies.com AUGUST 2017 !1

2. Frequently Asked Questions
About Our Hyperlocal Capabilities
Is hyperlocal targeting available at locations
beyond airports?
Absolutely. We suggest targeting consumers
wherever they can buy your product or are
commonly engaged in researching your brand or
service. With some smartphone users checking their
phones 100+ times daily, the opportunities are
almost unlimited.
Can I target certain demographics or customer profiles?
Yes! If you’ve defined your desired customer for any other advertising, we can
probably adapt that for your hyperlocal campaign as well. Just pass those details
along to us and we’ll take it from there. Please know that the larger your campaign
is, the more selective you can be with targeting location and other characteristics.
Can I target my ads to appear on just a subset of websites or
platforms?
In order to skim the targeted geography to reach the most likely customer, we’ll
want to use as many websites and platforms as possible. Nevertheless, we welcome
your feedback on how we can optimize your campaign based on your first monthly
campaign report.
Where does the targeting and audience profile data come from?
We can access thousands of global audience segments
for targeting and audience profiling. Data providers
include ComScore, Experian, IBM Watson, Kantar,
Millward Brown and Nielsen.
john@ContraflowStrategies.com AUGUST 2017 !2

3. Hyperlocal Details
Pricing, Reporting and Technical Information
Pricing: An ad impression is counted when your ad has been requested by a
screen loaded by the user. We can host your ad creatives or you can provide us with
ad tags that call the ad from your server dynamically. Yes, we can also
accommodate your tracking pixels. Also, yes, we can produce digital display ads for
your approval if needed. No campaign is too large or too small.
Reporting: You’ll receive monthly reports indicating the audiences you’ve reached
with your advertising, including gender, household income, brand affinities and
other characteristics important for your campaign.
Ad Specifications
MOBILE/DESKTOP
300 pixels wide x 250 pixels tall
MOBILE
• 300 pixels wide x 50 pixels tall
• 320 wide x 50 tall
• 320 wide x 480 tall
• 1024 wide x 768 tall
DESKTOP
• 728 wide x 90 tall
• 160 wide x 600 tall
FILES
• File Size MAX is 200k.
• File Types: JPG, GIF, PNG, HTML5
• Animation: Max15 seconds and/or
3 loops.
VIDEO
• 15- and/or 30-second spots.
• Video dimensions: Minimum height
144px
• Aspect ratio: 16:9 or 4:3
• We will transcode into needed
formats.
john@ContraflowStrategies.com AUGUST 2017 !3