Slides from a presentation on Mobile Marketing given to the Women In E-Commerce (WECAI) meeting in Fort Lauderdale, Florida. This is a basic Mobile Marketing overview. Video of the presentation is available at http://vimeo.com/19301575

1. Why Mobile? Jeff Sass VP Marketing & Biz Dev, Chief Evangelist Myxer jeffrey.sass@myxer.com Twitter: @sass

3. We Live In A Mobile World

4. We Are Addicted To Our Devices

18. This Time It’s Personal! MY Phone… Not a computer… an accessory!

19. This Time It’s Personal!

20. 100% of your customers!

21. Mobile Is The Center of our Universe

23. Make Mobile the Center of Your Marketing

24. Why Mobile? Impactful Less Clutter In your face Immediate, purpose driven

25. Why Mobile? Ubiquitous (puts you in the pocket of your customers)

26. Why Mobile? Interactive (many potential actions & calls to action) Rich media (animation, audio & video) Click to call Social Integration Capture data Opt-in for more Distribute content Distribute offers/coupons

27. Why Mobile? Personal Location Aware (highly targetable) RELEVANT You Are Here

28. Why Mobile? Integrates with other media Print Radio TV Out of home Social Text “GEICO” to 69937

29. Keep Mobile Out of a Silo!

30. You Don’t Need A Mobile Strategy…

31. You Need A Marketing Strategy That Incorporates Mobile…

32. Do I Need An App?

33. Do I Need An iPhone App?

34. The Mobile Pie is BIG!

35. The Many Flavors of Mobile

36. The Many Flavors of Mobile Android (sausage)

37. The Many Flavors of Mobile Blackberry Many Flavors of U.S. Mobile Market

38. The Many Flavors of Mobile Other Smartphones (Pepperoni) Many Flavors of U.S. Mobile Market Source: The Nielson Company

39. The Many Flavors of Mobile

40. There’s NOT an APP for that…

41. Mobilize Your Website Build an SMS Opt-in list Claim your “Place” on Facebook, Foursquare, etc. Create Mobile Content Advertise on Mobile Use QR Codes Consider if there should be an App for that… What can you do?

42. What is your marketing objective? Who is your target audience? How can you best reach them with Mobile? How can you leverage mobile in the rest of your efforts? What’s Next?

43. Mobilize your site: Mofuse, Wapple.net, Mobiforge Location Based Services: Facebook Places, Foursquare, Gowalla App Builders: MobileRoadie, AppMakr SMS Services: 3Ci, Ping, MobileStorm Mobile Content: Myxer Some Resources

44. Questions? Jeff Sass VP Marketing & Biz Dev, Chief Evangelist Myxer jeffrey.sass@myxer.com Twitter: @sass