Location intelligence has evolved from static government data to real-time data that adds value for both government and business. Geospatial services generate $400 billion annually. Key tipping points included aerial photography, computers, the web, GPS, and mobile devices, which led to widespread datafication. Location is now omnipresent in social media and increasingly important for business strategies and decisions. An experimental then structured approach to location data and analytics can help organizations discover patterns, gain insights, and support better decisions across business functions and ecosystems.
3. “interpersonal channels are more important
than mass-media channels for later adaptors
than for earlier adopters”. Pag. 50. Chapter
2. A History of Diffusion Research.
4. “As an industry,
geospatial services
generate US$400 billion
in revenue per year.”
Prepared by AlphaBeta for Google
7. Tipping points– in hindsight
Aerial photography
Computers
Web
GPS
Mobile devices
All leading to the datafication of our world
8. Along that journey – from ..
.. “government only” to significant other (“business”)
.. pins on a map to spatial dashboards
.. business to business, to include business to consumers
.. static data to real-time and ever moving maps
.. working solo, to working in enterprises and ecosystems
.. data scarcity to data abundance
9. “Maps are
mandatory for
government”
It is hard if not impossible to build and maintain
infrastructures, health systems, cities,
property,.. without the help of GIS
23. “Maps are
becoming less
optional for
business”
My suspicion: strategic advantages in firms are
less likely to get shared to competing firms
From where assets are
To where they may be build
To why they are there
To where they are now
32. Decision
Support
Gain situational
awareness, and enable
information-driven
decision making
Analytics
Discover, quantify, and
predict trends and
patterns to improve
outcomes
Data
Management
Collect, organize, and
maintain accurate
locations and details
about assets and
resources
Field Mobility
Manage and enable a
mobile workforce to
collect and access
information in the field
Constituent
Engagement
Communicate and
collaborate with citizens
and external communities
of interest
Sharing &
Collaboration
Empower everyone
to easily discover, use,
make, and share
geographic information
Mapping &
Visualization
Understand locations and
relationships with maps
and visual
representations
Monitoring
Track, manage, and
monitor assets and
resources in real-time
Design &
Planning
Evaluate alternative
solutions and create
optimal designs
Business functions to support
33. Where location adds value
In many business processes,
in ecosystems, in between firms
From government
to business
How to take advantage
Different patterns of diffusion
Following consumers expectations
With an experimental, followed by a
structured approach
34.
35. Further reading
• The language of spatial analysis, Esri, 2013, (pdf)
• Jumpstart your spatial analytics, Esri, (pdf)
• Future Trends in Geospatial Information Management: the five to ten
year vision, UN-GGIM, 2015 (pdf)
• The economic impact of geospatial services, AlphaBeta for Google, 2016
(link)
• Global Geospatial Industry Outlook, GeoSpatial Media, 2017 (pdf)
Notes de l'éditeur
A lecture for honour students at RSM.
Roughly the topics we intend to discuss.
An encouragement to read meaningfull books. And to re-read them after a few years.
Just to give you an idea about this sector. More references in the last slide.
About the journey spatial technology itself has taken, from the research labs to gov, to business. And a note on the different patterns op adoption / diffusion of the technology.
What we tipping points, accelerators points of this sector?
Roughly speaking, Ignoring the printing press here.
Where the tippings points have helps us to go
Topographic maps have a great history
The release of the acquired data as open data is still a big boost to the sector
They allow for simple apps which we very complicated a decade ago
The open data developments have enabled Esri to set up and maintain a living atlas
Orgisations register their world
Waterboard ensure water safety thanks to GIS
Regional government explains policy impact and future scenarios
Social media apps by now have a location as a given
Very lightweight, the more interestin
Hard to imagine Booking.com without location
The use diffusion of spatial technologies in businesses is different from governments. Personal use expectations influence the behavior in the firm.
site location, customer targeting, and market planning. Lots of opportunity in the curriculum
I was able to share more interesting slides during the lecture itself
I was able to share more interesting slides during the lecture itself
http://geospatialmedia.net/global-geospatial-outlook-report-2017-download.html
Beware of the dotted lines…