Presentation for geomarketing students at the VU University, Amsterdam. Three lines of thought: Geography & Business, Locationbased marketing, Social media and the hyperlocal.

1. Where… is the center of marketing! VU University Amsterdam Master of marketing March 10th, 2011

7. Morning at the market by M.V. Jantzen, using a Creative Commons license.

8. Location based marketing Geography & business Social media and the hyperlocal

10. Geography & business

11. Geography is everywhere, and nowhere!

17. Geography : strong government roots

18. Location based marketing Geography & business

19. when location is crucial in the relationship with your customer...

20. Whoinvented the 4P’s?

21. Jerry called the last P “place”. … Somepeoplethinkthat I invented the 4P’s but the credit belongs to Dick Clewitt … Says Philip Kotler

23. Customer Analytics | Market Analysis | Site Selection and Evaluation | Territory Management | Logistics and Supply Chain | Asset and Facility Management GIS for retail Industry Focus Real Estate Operations Marketing Merchandizing

31. a great platform for business Geography : strong government roots

32. Location based marketing Geography & business Social and the hyperlocal

33. Social media – what it is And are we going hyper?

34. Just another social system Think for 2 seconds, and act normal!

35. It is not about… Twitter Digg LinkedIn Blogger Hyves Tumblr Facebook What about my privacy! How much time do I need to invest? Why would I ever follow Mr T? Wordpress

46. Heineken & geographic questions?

48. So what? So the data seems to suggest that there may be correlations with commonly used human data such as the Census data. This begins the conversation of how and when data from these systems could be used in planning and how planners can use these systems to access the people of their cities.

49. basis of a great platform for business Geography : strong government roots Get ready for much, much more!

50. Finalremarks Maps show geographicpatterns, sometimes Data is goingfrom static to real-time to hyperlocal The source and amount of the data is changing The relevance of where is increasing

51. Finalremarks II Read, and be critical Take models for what they are Think geographically!

52. Where… is the center of marketing! VU University Amsterdam Master of marketing March 10th, 2011

53. Howit’s made Thinking, research, conversations Ebsco and scholar.google.com Feedback student; Lindy, Christine Reviewby Frits Tools: paper, Xmind, PowerPoint, Slideshare, LinkedIn, Wordpress, Twitter Input from the Twiniverse

54. Credits List of locationbasedsocialnetworksbyBDNooZ Bullen, G. & Valentini, B. (2010). Virtually Spatial Reality of FourSquare Morning at the market by M.V. Jantzen, using a Creative Commons license (Slide 9) GIS Cartography by Feweb.vu.nl

55. Help from the twitteruniverse

56. A few great links FluttrbyDbmediastudiorealtime A day of twitterby Chris McDowall Airtraffic in oneday (Hop Suisse!) Alta4 and Flickr (Uebercool!!) Mappr Fourwhere (tx @lx_1971)