SlideShare une entreprise Scribd logo
1  sur  42
Iwanna.com 2.0 Sales Kickoff IWANNA USA LLC Duke Conference Room Hendersonville Chamber of Commerce 8.2.10
What's My Line? Richest celebrity in the world Oprah Winfrey Net Worth: $2.4 Billion
What's My Line? Richest musician in the world Paul McCartney Net Worth: $725 million
What's My Line? Richest sportsman in the world Tiger Woods Net Worth: $600 million
What's My Line? Larry Page & Sergei Brin Google Founders $100 Billion 40 times richer than Oprah
What's My Line? Mark Zuckerberg Facebook Founder Net Worth: $11 Billion 4 times richer than Oprah
What's My Line? Dennis Crowley Foursquare Founder Net Worth: $95 million Richest Internet Start-Up of 2010
What's My Line? Andy's Puppy Found in Iwanna Wants Andy to be rich like Brin, Page, Zuckerberg and Crowley
Introducing... ,[object Object]
 
Display ad delivery on the new Iwanna.com... ...depends on user's shopping style
Searchers Browsers 2 types of Iwanna.com shoppers Type in what they're looking for Use links to scan entire classifications
Many shoppers use both methods ... Searchers  try to hit the nail on the head. They know what they want and type it in the search bar, refining as they go along. Browsers  are more easy-going than searchers. They use navigation links to browse our hundreds of classifications... ... perhaps looking for a diamond in the rough.
Adjacent ads ,[object Object],[object Object],[object Object]
Adjacent ads are tied to ... ... keywords  that are typed in by  searchers  ... and ... ... classifications  that are scanned by  browsers .
Background Ad Packages ,[object Object],[object Object]
Background ads are tied to ,[object Object],[object Object]
Browsers see them ... ,[object Object]
Searchers see them ... ,[object Object]
Search for “Lincoln”...
Background/complement ads... ,[object Object]
Background/complement ads ,[object Object]
Background/complement ads ,[object Object],Classification #2 Classification #3 Classification #4 Etc., etc., etc.... Classification #1 Classification #5
 
Background ad buckets include... ,[object Object]
Import Autos
Trucks/Minivans
SUVs/Crossovers
Campers/Trailers
Motorcycles/ATVs
Boats
Pets
Lawn & Farm
Furniture
Hunting/Fishing
etc...
For instance, “Domestic Autos” bucket includes ... ,[object Object]
Buick
Cadillac
Chevrolet
Chrysler
Dodge

Contenu connexe

En vedette

Small businesses & mobile
Small businesses & mobileSmall businesses & mobile
Small businesses & mobilelumesgroup
 
293702535 293700390-integradora-1
293702535 293700390-integradora-1293702535 293700390-integradora-1
293702535 293700390-integradora-1Mercy Perez
 
Am h608-nm - copy
Am h608-nm - copyAm h608-nm - copy
Am h608-nm - copyAdit Group
 
Sectores y ramas de la economia en mexico
Sectores y ramas de la economia en mexicoSectores y ramas de la economia en mexico
Sectores y ramas de la economia en mexicoArmando Pompa
 
Sex: Why i must wait for marriage?
Sex: Why i must wait for marriage?Sex: Why i must wait for marriage?
Sex: Why i must wait for marriage?Scott Odigie
 
Why Are Nonprofits Losing Top Talent?
Why Are Nonprofits Losing Top Talent?Why Are Nonprofits Losing Top Talent?
Why Are Nonprofits Losing Top Talent?Tom Okarma, CCNL
 
Korenani プレゼン資料
Korenani プレゼン資料Korenani プレゼン資料
Korenani プレゼン資料Hajime Nakamura
 
QRA throughout the project lifecycle - Val Jonas, Risk Decisions
QRA throughout the project lifecycle - Val Jonas, Risk DecisionsQRA throughout the project lifecycle - Val Jonas, Risk Decisions
QRA throughout the project lifecycle - Val Jonas, Risk DecisionsAssociation for Project Management
 
Local Motors - Jay Rogers -Solid Edge ST8 Keynote
Local Motors - Jay Rogers -Solid Edge ST8 KeynoteLocal Motors - Jay Rogers -Solid Edge ST8 Keynote
Local Motors - Jay Rogers -Solid Edge ST8 KeynoteJohn Rogers
 
日本のアニメ産業を爆速させるアニメAPIの開発と活用事例 (ニコニコ超会議2016 大和証券ステージ)
日本のアニメ産業を爆速させるアニメAPIの開発と活用事例 (ニコニコ超会議2016 大和証券ステージ)日本のアニメ産業を爆速させるアニメAPIの開発と活用事例 (ニコニコ超会議2016 大和証券ステージ)
日本のアニメ産業を爆速させるアニメAPIの開発と活用事例 (ニコニコ超会議2016 大和証券ステージ)Junichi Noda
 
VW knowledge management case study
VW knowledge management case studyVW knowledge management case study
VW knowledge management case studyVaibhav Goel
 

En vedette (14)

Small businesses & mobile
Small businesses & mobileSmall businesses & mobile
Small businesses & mobile
 
paper 2
paper 2paper 2
paper 2
 
293702535 293700390-integradora-1
293702535 293700390-integradora-1293702535 293700390-integradora-1
293702535 293700390-integradora-1
 
Am h608-nm - copy
Am h608-nm - copyAm h608-nm - copy
Am h608-nm - copy
 
Sectores y ramas de la economia en mexico
Sectores y ramas de la economia en mexicoSectores y ramas de la economia en mexico
Sectores y ramas de la economia en mexico
 
Sex: Why i must wait for marriage?
Sex: Why i must wait for marriage?Sex: Why i must wait for marriage?
Sex: Why i must wait for marriage?
 
Why Are Nonprofits Losing Top Talent?
Why Are Nonprofits Losing Top Talent?Why Are Nonprofits Losing Top Talent?
Why Are Nonprofits Losing Top Talent?
 
Korenani プレゼン資料
Korenani プレゼン資料Korenani プレゼン資料
Korenani プレゼン資料
 
MPA risk based assurance_ Phil Kemp
MPA risk based assurance_ Phil KempMPA risk based assurance_ Phil Kemp
MPA risk based assurance_ Phil Kemp
 
QRA throughout the project lifecycle - Val Jonas, Risk Decisions
QRA throughout the project lifecycle - Val Jonas, Risk DecisionsQRA throughout the project lifecycle - Val Jonas, Risk Decisions
QRA throughout the project lifecycle - Val Jonas, Risk Decisions
 
Local Motors - Jay Rogers -Solid Edge ST8 Keynote
Local Motors - Jay Rogers -Solid Edge ST8 KeynoteLocal Motors - Jay Rogers -Solid Edge ST8 Keynote
Local Motors - Jay Rogers -Solid Edge ST8 Keynote
 
日本のアニメ産業を爆速させるアニメAPIの開発と活用事例 (ニコニコ超会議2016 大和証券ステージ)
日本のアニメ産業を爆速させるアニメAPIの開発と活用事例 (ニコニコ超会議2016 大和証券ステージ)日本のアニメ産業を爆速させるアニメAPIの開発と活用事例 (ニコニコ超会議2016 大和証券ステージ)
日本のアニメ産業を爆速させるアニメAPIの開発と活用事例 (ニコニコ超会議2016 大和証券ステージ)
 
VW knowledge management case study
VW knowledge management case studyVW knowledge management case study
VW knowledge management case study
 
APM Four seasons of risk - Scotland: Identification
APM Four seasons of risk - Scotland: IdentificationAPM Four seasons of risk - Scotland: Identification
APM Four seasons of risk - Scotland: Identification
 

Similaire à 8 2 10 Intro Presentation

Make $$$$ in Autopilot with Micro Niche Adsense Websites
Make $$$$ in Autopilot with Micro Niche Adsense WebsitesMake $$$$ in Autopilot with Micro Niche Adsense Websites
Make $$$$ in Autopilot with Micro Niche Adsense WebsitesSEOLeaks Events
 
The Power of Direct Navigation
The Power of Direct NavigationThe Power of Direct Navigation
The Power of Direct Navigationnnanaya2
 
Direct Navigation - Nora Nanayakkara - Sedo
Direct Navigation - Nora Nanayakkara - SedoDirect Navigation - Nora Nanayakkara - Sedo
Direct Navigation - Nora Nanayakkara - Sedoauexpo Conference
 
Lesson 13 Writing Good Ads 02
Lesson 13 Writing Good Ads 02Lesson 13 Writing Good Ads 02
Lesson 13 Writing Good Ads 02Jim Jansen
 
Types Of Online Advertising
Types Of Online AdvertisingTypes Of Online Advertising
Types Of Online Advertisingjodiejosey
 
MARK 695A Integrated Marketing Communications (IMC) Case Study
MARK 695A Integrated Marketing Communications (IMC) Case StudyMARK 695A Integrated Marketing Communications (IMC) Case Study
MARK 695A Integrated Marketing Communications (IMC) Case Studymarhenbun
 
How to Increase Your Ecommerce Traffic and Sales with Native Advertising
How to Increase Your Ecommerce Traffic and Sales with Native AdvertisingHow to Increase Your Ecommerce Traffic and Sales with Native Advertising
How to Increase Your Ecommerce Traffic and Sales with Native AdvertisingAdbeat
 
Lal Ppt David Moceri
Lal  Ppt David MoceriLal  Ppt David Moceri
Lal Ppt David MoceriDave Bryant
 
Ford Line Of Sight Dealer Conference Digital Advertising Presentation by Ralp...
Ford Line Of Sight Dealer Conference Digital Advertising Presentation by Ralp...Ford Line Of Sight Dealer Conference Digital Advertising Presentation by Ralp...
Ford Line Of Sight Dealer Conference Digital Advertising Presentation by Ralp...Ralph Paglia
 
Dealer advertising workshop kelley blue book e networking session v5
Dealer advertising workshop   kelley blue book e networking session v5Dealer advertising workshop   kelley blue book e networking session v5
Dealer advertising workshop kelley blue book e networking session v5Ralph Paglia
 
How To Increase Maximum Traffic On Your Website
How To Increase Maximum Traffic On Your WebsiteHow To Increase Maximum Traffic On Your Website
How To Increase Maximum Traffic On Your WebsiteMaximumHit Ltd
 
How to Market on the Internet for FREE!
How to Market on the Internet for FREE!How to Market on the Internet for FREE!
How to Market on the Internet for FREE!webhostingguy
 
Free internet marketing
Free internet marketingFree internet marketing
Free internet marketingCMT SOLUTION
 
Domain Asset Management
Domain Asset ManagementDomain Asset Management
Domain Asset ManagementVong
 
Driving Traffic With Domains
Driving Traffic With DomainsDriving Traffic With Domains
Driving Traffic With DomainsVong
 
Sbi Seminar Presentation
Sbi Seminar PresentationSbi Seminar Presentation
Sbi Seminar PresentationKirby Swinemar
 

Similaire à 8 2 10 Intro Presentation (20)

Make $$$$ in Autopilot with Micro Niche Adsense Websites
Make $$$$ in Autopilot with Micro Niche Adsense WebsitesMake $$$$ in Autopilot with Micro Niche Adsense Websites
Make $$$$ in Autopilot with Micro Niche Adsense Websites
 
The Power of Direct Navigation
The Power of Direct NavigationThe Power of Direct Navigation
The Power of Direct Navigation
 
Direct Navigation - Nora Nanayakkara - Sedo
Direct Navigation - Nora Nanayakkara - SedoDirect Navigation - Nora Nanayakkara - Sedo
Direct Navigation - Nora Nanayakkara - Sedo
 
Lesson 13 Writing Good Ads 02
Lesson 13 Writing Good Ads 02Lesson 13 Writing Good Ads 02
Lesson 13 Writing Good Ads 02
 
Types Of Online Advertising
Types Of Online AdvertisingTypes Of Online Advertising
Types Of Online Advertising
 
MARK 695A Integrated Marketing Communications (IMC) Case Study
MARK 695A Integrated Marketing Communications (IMC) Case StudyMARK 695A Integrated Marketing Communications (IMC) Case Study
MARK 695A Integrated Marketing Communications (IMC) Case Study
 
How to Increase Your Ecommerce Traffic and Sales with Native Advertising
How to Increase Your Ecommerce Traffic and Sales with Native AdvertisingHow to Increase Your Ecommerce Traffic and Sales with Native Advertising
How to Increase Your Ecommerce Traffic and Sales with Native Advertising
 
Lal Ppt David Moceri
Lal  Ppt David MoceriLal  Ppt David Moceri
Lal Ppt David Moceri
 
Business Link's Leaner Meaner Marketing
Business Link's Leaner Meaner MarketingBusiness Link's Leaner Meaner Marketing
Business Link's Leaner Meaner Marketing
 
Ford Line Of Sight Dealer Conference Digital Advertising Presentation by Ralp...
Ford Line Of Sight Dealer Conference Digital Advertising Presentation by Ralp...Ford Line Of Sight Dealer Conference Digital Advertising Presentation by Ralp...
Ford Line Of Sight Dealer Conference Digital Advertising Presentation by Ralp...
 
Dealer advertising workshop kelley blue book e networking session v5
Dealer advertising workshop   kelley blue book e networking session v5Dealer advertising workshop   kelley blue book e networking session v5
Dealer advertising workshop kelley blue book e networking session v5
 
Dealer advertising workshop kelley blue book e networking session v5
Dealer advertising workshop   kelley blue book e networking session v5Dealer advertising workshop   kelley blue book e networking session v5
Dealer advertising workshop kelley blue book e networking session v5
 
How To Increase Maximum Traffic On Your Website
How To Increase Maximum Traffic On Your WebsiteHow To Increase Maximum Traffic On Your Website
How To Increase Maximum Traffic On Your Website
 
Business Club (Northants) 31.3.11
Business Club (Northants) 31.3.11Business Club (Northants) 31.3.11
Business Club (Northants) 31.3.11
 
AJF-SMM
AJF-SMMAJF-SMM
AJF-SMM
 
How to Market on the Internet for FREE!
How to Market on the Internet for FREE!How to Market on the Internet for FREE!
How to Market on the Internet for FREE!
 
Free internet marketing
Free internet marketingFree internet marketing
Free internet marketing
 
Domain Asset Management
Domain Asset ManagementDomain Asset Management
Domain Asset Management
 
Driving Traffic With Domains
Driving Traffic With DomainsDriving Traffic With Domains
Driving Traffic With Domains
 
Sbi Seminar Presentation
Sbi Seminar PresentationSbi Seminar Presentation
Sbi Seminar Presentation
 

8 2 10 Intro Presentation

Notes de l'éditeur

  1. DISPLAY AD DELIVERY ON IWANNA.COM Delivering effective display advertising to Iwanna.com users can be a complicated process. Why? Because the Web allows us to deliver precise advertising messages to specific shoppers in endless ways.
  2. There are two basic types of shoppers on Iwanna.com: -- SEARCHERS hit the nail on the head by typing in exactly what they want in the search bar -- ala Google. They often search multiple times, refining search words/phrases or using advanced features to narrow classified ad content to their liking. -- BROWSERS are less specific. They use the navigation links on our website to browse our classifications -- perhaps seeking a diamond in the rough. In fact, many users prefer browsing to searching. Some spend a long time scanning the long lists of classified ads available in our classifications.