The document discusses sustaining change in organizations. It presents the objectives of researching whether an internal or external change agent is more beneficial and the role of transformational leadership in managing change. Ratan Tata is used as an example of an internal change agent who transformed the Tata group through innovation, investing in young talent, and introducing affordable products. Sustaining change long-term requires continuous improvement, monitoring, and defining a common purpose under transformational leadership.

1. Sustaining Change: The need of hour
Presented by
Assistant prof: Jyostna jain
Parul bhagat

2. Flow of Presentation
• Introduction
• Objectives of the Research
• Role of change agent
• Transformational leadership in change process
• Sustaining change
• Conclusion

3. Objectives
• To find out whether an internal or external change agent is more beneficial for the
organisation.
• To understand the role of Transformational Leaders in change process.
• To understand the Sustainability of Change brought in organisation with the involvement of
senior management.

4. Change agent
Internal External
• Internal agents are hired in case of planned organizational changes
• External agents are hired when organisations opt for major changes

5. Transformed
Tata group into
recognized
conglomerate of
more than 100
companies
Priority to
innovation to
address customer
needs
Infusing young
talent for growing
business by
investing in
e-commerce
Ratan Tata as an Internal change agent

6. Transformational
leadership starts with the
development of a vision ,
a view of the future that
will excite and convert
potential followers.
Role ofTransformational leader in change process

7. Ratan Tata introduces worlds cheapest car
• Changed the mindsets of employees: creating a car in 1 lakh rs
• Offering affordable car for middle class families
• Identifying the latent need of Indian customers

8. • Maintaining change is
a challenge to all
organizations
• Need not treat any
change as an episodic
change
• Sustainable change
strives on continuous
improvement through
monitoring
Sustaining change is the key to success

9. • Played a major role in bringing the companies together, helping to
define their common purpose.
• Helped in assessing their businesses holistically, and adopting
measures to improve their competitive strength by the feedback
process.
• Integrating the group’s global acquisitions and aligning them to the
Tata culture.
Introduction of Tata
Business Excellence Model

10. Conclusion
• For any change to be sustained:
• Selection of the right change agent is important.
• Change agent needs to adopt transformational leadership style.
• Energy to maintain change requires continuous improvement in any change
brought in.