Becoming an expert in my focus area! Phase 1: priority mapping

1. +
Expert Focus Area:
Fruit-Eating
Behavior Design
for Better Health
Phase 1: Priority Mapping
Jenny Hong (jyunhong@stanford.edu)
October 2012

2. +
Expert Focus Area
Goal: Become an expert for a specific behavior in five weeks.
What behavior? To get female freshmen at Stanford to eat one
piece of fruit every morning.
Why? Fruits are nutritious (delicious). Breakfast is healthy.
Structured behaviors beget structured behaviors.

3. Very effective in getting Sarah to eat her morning fruit
Do something
Key:
Gets fruit relevant for 3 Dot
delivered tiny habits
every morning Set alarm clock Span
to a fruit-eating Signs up for
Path
No way. We can’t get Sarah to do this.
reminder Roommate daily text Say “I will eat
reminds her reminder in one fruit”
for the rest of every
Yes, Sarah will totally do this!
the morning
the quarter morning.
Brings one fruit
Go grocery back from dining
shopping in Puts picture of a hall and puts it on
the morning fruit on her desk her desk Set up
reminder in
web browser
Practices declaring
success every
week
Make a
Joins two- smoothie Go to farmer’s
week health at Wilbur market twice
group a month
Attend a
Writes for a Be dining healthy eating
nutrition journal ambassador workshop Take a
nutrition class
at school
Sign up for
healthy eating
mailing list
Not effective in getting Sarah to eat her morning fruit