1. Media Company Case
Study
Task 1 Understand the structure
and ownership of the media sector
Ken Ishii

2. Apple
 American multinational corporation that designs
and sells consumer electronics, computer
software, and personal computers. The
company's best-known hardware products are
the Macintosh line of computers, the iPod, the
iPhone and the iPad.

3. The owner
 Apple is now a public company due to Steve Job’s
death but the current CEO of Apple Inc is Tim
Cook and he is part of the board member of Nike.
 The founders of Apple Inc are Steve Jobs, Steve
Wozniak and Ronald Wayne.

4. How is it organized?
 The company is vertically integrated, with
anything done under one roof. Vertical
integration is where everything is produced,
exhibit and distribution.
 All Apple profits stay within Apple, but this
increases the risk that if the company fails all the
money will be lost.

5. Who are its competitors?
 In recent years, it could be argued that most PC manufacturers were rivals to Apple,
like Dell, Alien ware, Gateway etc. but of course you can also factor in Microsoft as a
rival to their Operating System (OS X/XP).
 But in recent years they have branched out considerably, into online media (iTunes,
Mobile Me, iPhone) so you can factor in Napster and other legal music download
sites, Hotmail and Gmail, and Nokia, Samsung, Blackberry and alike.
 Also, they rival in the server markets with HP, Sun, SGI and IBM with regards to High
Performance Computing, Web serving, Centralised storage, which also brings further
rivals like Brocade and Sanrad.
 There's also networking, the Airport lines now rival Cisco, Net gear etc.
 So, they now have a very diverse range of products, and there are many rivals that are
fighting with Apple in those markets.

6. Who are the customers?
 1) Middle/Upper income people who are willing to pay a bit more for a
better user experience. paying 500 more for a computer is not a huge deal
if you have a decent income.
 2) People who like to have fun with technology. No other platform offers as
many entry level tools (the whole iLife bunch and more). This includes
people who like to shoot a lot of digital photos or video. It's the whole
digital hub concept. People are starting to buy into it.
 3) Music enthusiasts and fans ages 12-35.
 4) Professionals in media and design.

7.  What changes in organisational structure
has there been and what were the
implications.

8.  Hasit had any controversies ( eg News
Corporation and the News Of The World
Phone Hacking Scandal)

9. Bibliography
 Find at least 6 sources of your info -
don’t use wikipedia
 Place the list in this order
 Surname, first name, title of book,
website, date, place it was published,
who it was published by