1. e-Ethics Webinar I
edWIN S. Soriano
10 Dec 2012
Certified Digital Marketer Program
Monday, December 10, 12

2. Agenda
Warm-up
Story: Cookie Story
Part I: DIY Code of Ethics
Part 2: Level-up your e-Ethics
Q&As
Monday, December 10, 12

3. Warm-
Up
Exercise!
;-)
The
Dominant
color you’re
wearing
today?
Monday, December 10, 12

4. Warm-
Up
Exercise!
;-)
The
Dominant
color you’re
wearing
today?
Monday, December 10, 12

5. One word to describe your day.
1. Hectic (opportunity 1. long - Catherine
filled?)- Joanna
2. Typical - Josephine
2. Tiring (filled)- Cielo
3. Blessed - Stefano
3. Tiring (Fascinating!) -
Paul 4. Inspiring - Rocel
4. Laid back but tired - 5. Ordinary - Romeo
Romson
6. Productive - Juliet
5. Unexpected (in a good
way) - Eli 7. Stressful - Kimberley
Monday, December 10, 12

6. Cookie Story
See visual story here:
http://www.scribd.com/doc/403749/
Cookie-Story
Monday, December 10, 12

7. Cookie Story: Learnings
misunderstandings happen sometimes - Kimberley
one has to look at all sides of a story before making any
conclusion. - Josephine
Often happens in customer service. We get all upset when
we can't get a hold of customer service. When we finally do,
we are too angry to explain. - Romson
observe before reacting - Joanna
Don't be too quick to react or judge - Cielo
Aww :) minsan it's too late when we realize n tyo pla ang
mali all along so we always have to be nice <3 - Eli
Monday, December 10, 12

8. Cookie Story: Learnings
it's always better to communicate rather than just
internalizing an issue. - Catherine
No take-out for cookies. - Romeo
it pays to do some fact checking :) - Rocel
Don't judge a book if you are not a judge. Haha - Stefano
A little more communication can go a long way. She would
have figured out the misundsetanding if she'd spoken up
earlier - Kimberley
Don't get upset over cookies, especially when it's free -
Romson
Monday, December 10, 12

9. DIY Code of Ethics
Rocel
Rocel
Rocel
Cielo
Monday, December 10, 12

10. DIY Code of Ethics
Ryan
Monday, December 10, 12

11. DIY Code of Ethics
Rocel
Cielo
Ryan
Monday, December 10, 12

12. DIY Code of Ethics
Rocel
Cielo
Monday, December 10, 12

13. DIY Code of Ethics
Rocel
Ryan
Win-Win or No Deal
Monday, December 10, 12

14. DIY Code of Ethics
Rocel
Cielo
Ryan
Monday, December 10, 12

15. Q&As
Monday, December 10, 12

16. Insights
Before you take a side
Learn to argue both Sides
Bases for determining ethics:
Intention(Purpose) - Perception - Result
What is your higher intention?
Perception -
Monday, December 10, 12

17. Insights
http://www.slideshare.net/bberlinn/socially-responsible-marketing-8127224#btnNext
Monday, December 10, 12

18. Insights
http://www.slideshare.net/bberlinn/socially-responsible-marketing-8127224#btnNext
Monday, December 10, 12

19. Level-Up your Code of Ethics
From Paper to Practice: What is a concrete action that you can do
to apply the principles of the code of ethics that you’ve written.
Establish Bite size actions for each code of ethics in order to
make them physically implementable. Win-Win, establish
within organization that whenever there is a proposal, keep the
negotiation fair even if one can truly take advantage. - Romson
first, you have to remember/know the code of ethics by heart. if
possible, it should be printed and displayed in an area where I
am constantly reminded of it. Moreover, I should always put
myself in the place of the customer like if I were in the customer's
place, what kind of service do I expect or would want. - Josephine
Monday, December 10, 12

20. Level-Up your Code of Ethics
In the media industry, especially
during the holiday season, we get a lot
of gifts from PR and other clients. Our
boss sends an email to everyone where
she reminds us that any gift that we
can't buy with our own paychecks must
be given back to the sender :) - Rocel
Monday, December 10, 12

21. Level-Up your Code of Ethics
Know the players in your market. How
you aply your code of ethics also depends
on who you're interacting with -
Kimberley
Making it a point to talk to at least one
client/customer maybe in a week or a
month just i know what they think
about the brand - Eli
Monday, December 10, 12

22. Level-Up your Code of Ethics
In our company, any gift, no matter
how small, has to be turned over to HR.
Except for perishables. HR raffles them
off to the employees afterwards -
Kimberley
hehe coming from a PR company.. :-) -
MJ
Monday, December 10, 12

23. Q&As
What do we do when for example a critic is just
trying to create negative comments about your
product but his main purpose was just to get
money out of your company? - Joanna
My way of assesing this situation is based on how
much damage this person can make vs not giving
back money. Usually it is based on validity of
their reason, but sometimes we bend the rules just
to ensure that the client is satisfied provided that
the money back is win-win. - Romson
Monday, December 10, 12

24. One word feedback / thoughts
Awesome - Romson
Insightful! - Rocel
enlightening - Cieo
Happy class :) thank you :)- Eli
Thought-provoking - Kimberley
Insightful - M Juliet Navarro
Inspiring and actually REFRESHING. We can get quite JADED sometimes.. - MJ
happy -- it's nice to know that there are a lot of people who are still unethical. - Josephine
sorry I meant ethical :) - Josephine
counter negative comments with positive PR (if large-scale) - Juliet
Thanks ka edong for being an inspiration through this course! Mabuhay ka! see you
on Twitter! :) - MJ
Makes you appreciate a change in perspective. - Catherine
Great! - Joanna
Reassuring - Romeo
Monday, December 10, 12

25. Thank You!
edWIN S. Soriano
edwin@teamplanu.com
facebook: Team Planu
twitter: ka_edong
Monday, December 10, 12