This document provides details for a proposed film, including the genre, synopsis, characters, branding, promotional campaign, and target audience. The film will focus on a teenage girl who joins a new school and befriends two other girls, one of whom becomes jealous and starts bullying her. It will have elements of psychological drama. The branding will target teenagers using pink and purple colors and focus on school friendships. The promotional campaign will center on the new girl as the protagonist and her victimization through trailers from her perspective and posters showing the three main characters. The target audience is females aged 16-25 who are active on social media.

1. *?Film Name?*

2. We have decided to incorporate a
psychological element into our film,
like the film 'A Girl Like Her'.
When she makes a new
friend, she soon learns
that people aren't always
who they pretend to be.
Genre
A genre with a major focus
on teenage and young
adult characters.
Synopsis
A teenage girl joins a new
school, eager to make new
friends.
Similar
films
These films show
similar aspects in
terms of narrative,
mainly because
they're all based on
an outsider being
bullied.
A Girl Like Her
Cyberbully
Mean Girls
Reality High
Overview of the
film

3. Key Characters
Clever
Shy
17
Female
Loves Books
Popular
Sporty
Intimidating
Manipulating
Selfish17
Female
Outgoing
Protective
Outgoing
Bossy
Jealous Smart
Female
17
Does well in
school
Character
2
Friend 1
Character
1
The Victim/
New Girl
Character 3
The 'Best
Friend' of
character 2

4. Branding
The branding image for our
film will be targeted at
teenagers.
We are going to push the
main idea of the film being
around friendships in
school.
Th main colours that we will
use in our branding with be
pinks and purples as these
are stereotypical
colour representations of
girls.
USP
The unique selling point for our
film is that the genre starts out as
a conventional teen drama but
takes a psychological turn when
things get bad.
Genre
As mentioned as part of
the USP of this film, our
genre is a teen drama with
a psychological turn.
In terms of genre, we were
inspired by the movie 'A
Girl Like Her'.
Characters
and
Narrative
The narrative for the film is based
on a new girl at school making new
friends and getting herself in an
unfortunate situation.
For the promotional
campaign we will focus on
the new girl as the main
character.
The new girl will be
seen as a victim and
get the audience
interested in their
story.
Promotional
Campaign

5. Styled like the text
graphics in 'A Girl
Like Her'.
From the
perspective
of the new
girl.
Ideas for teaser
trailer
Key
Events
Teenage girl joins new
school.
Makes friends quickly with
a girl.
Friend of the new friend
gets jealous and starts to
bully the new girl.
Characters
The new girl (protagonist).
The two girls who bully the
new girl (antagonists).
Voiceover
Text
Graphics

6. Layout
and
Images
Colours
and
text
RepresentationAfter analysing a number
of film poster, we are
taking inspiration from a
number of them.
The labels above the characters
names in 'The DUFF' film
poster suits our storyline as
well.
We are going to use
purples and pinks as our
colour scheme, similar to
'Mean Girls'
We want to portray the
storyline through the
image on our poster.
We will include all three
characters in the image but
make it clear that one of
them is being left out.
It would also be a good idea to
include some of the messages
to new girl receives as quotes or
as part of the image to draw the
audience in.
The genre will be
emphasied through
our colours used and
the image showing a
conventional story of
that genre.
Ideas for the
poster

7. Ideas for the
magazine
cover
Colours
and
Images
Differences
to the
poster
Representation
We will still use the same
colours as used within the
film poster but in a
different way.
We will use a different
image to the one on the
poster but it will be of
similar style to the
magazine/ posters we have
looked at
We will still use the
same colour scheme
of pink and purple
colours
May have to
change style of our
magazine to fit the
house style of that
magazine
A different image will be
used to make it more
interesting and to attract
as broad as audience as
possible.
We will use the same
characters on the front
of the magazine cover
as the poster
We will use bold, bright
colours to make it like a
teen drama
We will include the three main
characters on the magazine
cover in a similar way to the
poster to portray the storyline

8. Target audience
profile
Age
and
Gender
Attitudes
and
Lifestyle
Reaching
our target
audience
16-25 year old's skewed
towards females
In 2014, 15-24 year old's
made up the largest
proportion of the UK
cinema audience, at 31%
A wide range of genres appealed to women,
whereas men were drawn to films with a
strong action element.
Our target audience will not necessarily be
frequent cinema-goers but with the right
promotion will go an see films on the
occasion.
The younger part of the
audience are likely to be able to
relate to the characters and the
storyline.
The target audience will be big on social
media and always on their phones and
connecting to people via the internet.
As our target audience will be
frequent social media users, we will
promote the film through various
social medias, which is also free.
They will see our products
on all of the social media
sites below.