1. Observation
Lab
Supercuts
Observations which I
did not notice before in
this store:
• The Hand Sanitizer
for Stylists

2. Observation
Lab
Supercuts
Observations which I
did not notice before in
this store:
• The fire
extinguisher

3. Observation
Lab
BABIES R US
Observations which I
did not notice before in
this store:
• Baby registry Kiosk
with touch screen

4. Observation
Lab
Store 2:
BABIES R US
Observations which I
did not notice before in
this store:
• The Ceiling Fan

5. Observation
Lab
Barnes n Nobles
Observations which I Posters on
did not notice before in plain wall for
this store: better
visibility
• Wallpaper covering
all store except kids’
section to highlight
cartoon characters
Wall
paper

6. Observation
Lab
IKEA
Observations which I
did not notice before in
this store:
• Room # assigned to
demo setups on
floor to match
catalogue

7. Observation
Lab
IKEA
Observations which I
did not notice before in
this store:
• Lockers available
for customers

8. Observation
Lab
Souvenir Store
Observations which I
did not notice before in
this store:
1. Gift mugs placed in
the showcase in the
same direction . It
seems like the
person who placed
the mugs was left
handed 