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Kaarin Olsen
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The success of Toms Shoes due to the help of the internet.
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Toms Shoes
1.
SHOES FOR TOMORROW
2.
3.
One for One
Business Plan
4.
Donated 10,000 pairs
of shoes in 2006
5.
6.
Online store
7.
Describes movement
8.
Shows ways to
get involved
9.
Internships
10.
Clubs on college
campuses
11.
12.
http://blakemycoskie.blogspot.com/
13.
Works as a
journal: adventures from different trips
14.
15.
Same month facebook
reached 200 million users
16.
Creators of Facebook
asked popular organizations who use facebook to create gifts.
17.
18.
Videos made by
fans
19.
Documents trips
20.
Promotional purposes
21.
For Tomorrow, shown
at Tribeca film festivalhttp://www.youtube.com/watch?v=Kt3BQQ6dQaQ
22.
23.
Special shoe editions
for retailers
24.
25.
What do
you believe was the most successful tool for Tom’s Shoes on the internet?CHANGING A LIFE BEGINS WITH A SIMPLE STEP…
26.
27.
http://www.youtube.com/watch?v=Kt3BQQ6dQaQ
28.
http://www.tomsshoes.com/default.asp
29.
http://blakemycoskie.blogspot.com/
30.
http://www.facebook.com/search/?q=TOMS+SHOES&init=quick#/tomsshoes?ref=search&sid=662022322.3505264520..1
31.
http://rugby.com/social_action/default.aspx?camp=AVEA_SEARCH_MSN_SocialActionTOMS
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