Why prototyping is important to you and your org?

1. 思想
PROTOTYPING
信仰 力量
...

2. 思想
找到你的觀點
提出假設
實驗
持續測試並改進

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5. 0
2
3
4
5
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7. DATA

8. user
DON’T LISTEN TO USERS,
OBSERVE THEM

9. WHAT’S YOUR POINT OF VIEW?

10. empathy/data
point of view
hypothesis

11. DISCOVERY-DRIVEN LEARNING

17. 思想
找到你的觀點
提出假設
實驗
持續測試並改進

18. 信仰
不只是設計師的事
跨部門的文化

19. Empathy

20. Experiment

21. Meaningful innovation
starts with USERS

22. Go out and be Curious

23. ,
Walk into their daily lives

24. The role of your product in the daily life

25. immerse in the context

26. Increase empathy & Find meaning

27. From user data to insights

28. WHYs
?

29. Shape & re-shape POV

31. The Experiment
While FB, LINE and IG
are dominating all our
social communication,
can we create a tool to
talk to people around
you, no matter friends or
strangers?

40. Instant Impact
Nearby
value
framework
We believe nearby = relevant. And people will use
this product to get relevant information easily. They
will use the eco-system in this product to make their
voice impactful.

41. Nearby = Relevant
• Share things you want to shout
to the crowd
• Get the right information you
need just now
• Break the wall between strangers

44. • ,
, ,
/
" event base
,
base ” (P7)
“
”(P5)
(P5)
•
"
“(P7)

47. 信仰
不只是設計師的事
跨部門的文化

48. 力量
最有利的武器
節省成本
讓溝通與說服更簡單
邊做邊探索
挑戰極限

49. 2,500,000
Lotus Elise S

50. X X 12 = ? NTD

54. Make
ShowLearn

55. Make
ShowLearn
Make Fake Apps
Three Questions
What needs to be more real?
What can we fake?
Where will they use it?

56. Show People
Three Questions
Do you know how to __________?
Is it easy to _________?
How can we make this better?
Who?
The people your app is for
Make
ShowLearn

57. Learn from Their Feedback
Three Questions
What’s working?
What’s not working?
What other ideas does this give us?
Make
ShowLearn

58. STORYBOARDING

59. RAPID PROTOTYPING

64. Test you hypothesis

65. 有計劃的

68. Prototyping tools

69. Prototyping tools

71. Keynote
animation prototype

76. Flinto
Browser base prototype

79. Invision
Browser base prototype

80. Axure
Browser base prototype

81. Pixate
interactive single screen
prototyping

82. framer.js
highly interactive single screen
prototyping

84. 思想
PROTOTYPING
信仰 力量