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Kabir Ahmad
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my presentation on 2nd Indian Ocean / South Asia Mobile Payments & Banking Summit 2013
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Mobile gaming economy Asia & Opportunity for Banks/Micro Transaction Processors
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CEO & Lead
Analyst Gamification Research™ www.gamificationresearch.com RESEARCH Directing Analyst, Telecom CONSULTING Infrastructure & Applications Mind Commerce ® TRAINING www.mindcommerce.com © 2
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• Mobile Gaming
Economy Size in Asia • Emerging Eco-system & Payment Company as Stakeholder • Mobile Gaming Monetization Trend • To do for Payment Companies i.e. Bank, mPayment Processors © 3
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$ 477.4 mln
(5.6%) 15.8% CAGR $ 8.6 bln (45%) $ 15.6 bln SA SA APAC APAC GLOBAL Global © 4
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36%
Data In-Game Virtual Transmission Good Transaction Ad Funded Paid Buying/ Up-gradation © 5
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4% ( $
19.1 mln) Micro Transaction Solution Provider © • Service Fees • Commission on Transaction 6
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Casual: 92%
Smartphone 56% Tablet: 22% SoLoMo 41.8% © Virtual Goods 55% 7
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• 92% Mobile
Apps User Play Game • 93% Gamers are willing to Spend • 97% Prefer F2P & Virtual Goods • 51% Pays Real Life Money for Virtual Currency © 8
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email: kabir@mindcommerce.com
twitter: @kabirahmad2008 linkedIn: http://www.linkedin.com/in/kabirahmad © 15
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