2. Move Faster and More Decisively The world's most innovative companies are using technology to beat their competitors by mining data, performing experiments, and sharing insights quickly.
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4. Trusting Data, Not Intuition : Is the left or right version of this home page for a previous version of Microsoft Office more likely to produce sales? The right version might seem appealingly uncluttered. But when subjected to tests with actual Web users, it performed 64 percent worse than the left. Credit: Microsoft.
