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Similaire à CareContent-Chicago Lean Startup Challenge 2012
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CareContent-Chicago Lean Startup Challenge 2012
- 1. Title slide
- 2. CareContent is an online reserve of customizable health features, patient quizzes, slide shows and current medical news articles. We talked to: ✔48 Unique Potential Customers ✔10 Unique Potential Partners
- 3. Team Members
- 4. Potential Market Size 5,000 – hospitals 10,000 – outpatient/urgent care centers 16,000+ – skilled nursing facilities 1,400 – retail clinics 1,200 – federally qualified health centers 260,000 to 275,000 – physician practices Plus: health insurance companies, pharmaceutical companies, academic hospital departments
- 6. What we did… • Problem Interviews • Problem Interviews • And more problem interviews
- 8. Early AdopterArchetype - Hospitals • Recently redesigned or launched websites • Are actively trying to update content So they: • Use freelancers • Have a small web team, i.e. “the web guy.” • Scrambles to create content
- 9. What we did next… • Built a demo site • Tested ways to driving traffic - LinkedIn, guest blog post, conference • Solution interviews with validated segment • 10 Channel partner interviews
- 11. What we did… •Solution interviews with demo site •Solution interviews with demo site •And more solution interviews with demo site
- 22. Major iterations, lessons and pivots • Customer archetype • Other possible markets • Revenue model • How to reach customers
- 23. Channel Diagram CareContent.com Tradeshows/Conferences Key Partners Cold Calls Guest Blog Posts Referrals
- 24. Distribution Diagram Our Customers Our Company CareContent.com Health Care CareContent Organizations
- 25. Is it Viable…Yes • Fulfilling a top pain point in huge market • Revenue-ready, $100,000/month in revenue by February 2015 • 3%of potential market = $66.5 Million/yr • Low Customer Acquisition Cost
- 26. What’s Next… • Validate other potential markets • More solution interviews • CareContent.com 2.0 • Two national conferences • Startup Leadership Program • City Treasurer Business Plan
- 27. Thank You CareContent.com Twitter: @CareContent Facebook.com/carecontent
Notes de l'éditeur
- First stop is internetNew docWeird symptom
- with no upsells, add-ons or upgraded subscription tiers. If we’re able to validate outpat care centers, our market size doubles.