Training deck to go along with a talk that I'm giving tonight on Social Media to board members of our local AYSO region.

2. Using social media tools will do the following:
 Keep people continually informed. Also, to make them feel part of, and excited
about the program.
 Develop relationships prior to, during and after the season to reduce drop out
rates and increase return rates. Increase volunteerism.
 Gain exposure by offering quality, relevant, content that is useful & share worthy.
 Provide a place for real time feedback that makes people feel heard.* (Domino’s
Pizza)
 Prove guidance and information for first time players and parents in easily
digestible portions.
 Create needed revenue for the teams, scholarships and special programs.
 BIG PICTURE: Build a stronger organization for the sake of the kids.

3. All roads lead to home
----------------------------------- ------------------------------------
AYSO 462 Website

4. 2 Types of Growth
Deep:
How loyal your followers, friends and fans are + How much they value
your relationship + How often then converse with you = How likely they
are to obey a call to action. Depth should be maintained and increased.
Wide:
How far your message reaches depends on how many people are in
your collective social circles. This should constantly grow, but it doesn’t
happen quickly. Growing your circles of influence is a marathon, not a
sprint.
The winner:
It’s a tie. A brand needs both directions of growth to succeed in
reaching their goals.

5. Our Goals:
Grow our Facebook page following.
Increase Twitter Followers
Build out our YouTube Channel
Use Instagram to create a new social
circle
Create Pinterest boards that are
relevant to our brand and our values.
Post our content to Google Plus so that
it can be indexed.

6. Ways to Grow On Facebook
• You: Share the content that is posted on our page with your own
friends.
• You: Respond to posts that are on our page. Liking is not enough to
help us “gain weight.”
• You: Invite people who live in this area and you have a relationship
with, to subscribe to our updates and Like our page.
• All: Offer ideas on how to keep the page fresh and fun.
• All: Know the Terms of Service and respect them.
• Us: Being consistent with how often we post and offering quality,
relevant content.
• Us: Monthly paid promotions and Ads that reach a larger target
audience.
• Us: Tracking analytics to figure out what works and what doesn’t.

7. Ways To Grow On Twitter
About Twitter:
 140 Characters aka: Micro Blogging
 Easily digestible snippets of info and conversation
 Easy to track results using a hashtag (ex: #AYSO462)
The How:
• You: Tweet to our account using @AYSO462 @AYSO462
• All: Include our hashtag in relevant tweets
• You: Recommend us to other people on Twitter who may want
information from us or are relevant to youth sports, soccer,
parenting etc…
• Us: Host a monthly Twitter chat featuring board members, refs,
coaches etc… to grow our presence. You: Attend.
• Us: Twitter Ads (Possibly in the future.)
• Us: Provide consistent, quality content and resource links to our
followers.
• Us: Be available to answer questions and respond as needed.
• Us: Use Hashtracking to access our growth, successes and
failures.

8. Ways To Grow On Google Plus
About G+: Make the button red
 #2 Social platform aside from FB
 Indexes all publicly shared content and helps your Search Engine ranking
 Allows recordable video Hangouts, communities, event invitations
 Works now with YouTube to record and archive Hangouts
 Great searchability
 Provides a section for local businesses, including maps, special offers, reviews,
check ins and it tracks the places where the user has been (Geo Tracking.)
The How:
• Us: Post all content (especially evergreen) from website, YouTube, FB, Instagram to
the public stream.
• Us: Host a monthly Hangout via YouTube and create invite for G+ circles or the
public.
• You: Tell people about the Hangouts and attend.
• All: Tag all photos with location and key words. #AYSO462 #Jurupa
• Us: Host our weekly photo contest on FB and G+
• You: Plus 1 any content you see from us and/ or repost it to your own stream.
• All: Respond to posts by leaving comments.
• You: Share our G+ account with others.
• Us: Track analytics to determine which keywords work best, overall growth
successes and failures.

9. Ways To Grow On Instagram & Pinterest
About both:
 Instagram- App that allows users to instantly upload, edit, tag and share
photos with the public and/or their followers.
 Pinterest: App and website that allows users to create “pins” and themed
boards of photos with tags, links and prices (when relevant.) Boards can be
private or public, can be individual or group curated.
 *Pinterest has quickly become a main traffic source for many bloggers and
websites.
The How:
• All: Take photos at practices, events, meetings and games using the official
account.
• Us: Create a fun photo meme for our region! *See Grumpy Cat
• You: Tag your own relevant photos on Instagram with #AYSO462 and @AYSO462
• All: Create and join a group board on Pinterest for relevant categories such as :
Fall Season 2013, Soccer Drills, Healthy Eating, Soccer Gear, Inspirational Players
etc…
• Us: Hold Pin It To Win It campaigns for soccer gear and registration fee discounts
(possibly in the future.)
• You: Repin our content to your own relevant boards.
• You: Follow us and tell others about us.
• Us: Track our growth. Continue to create new ways to use these tools that respect
TOS and are fun for the user.

10. Ways To Grow On YouTube
About YouTube:
 User generated video content that can be branded, edited, monetized and
shared.
 2nd most utilized search engine in the world.
The How:
• Us: Create informative and/or fun how to videos, interviews, game footage, drill
tutorials, etc… on our channel
• All: Comment on and share the videos on FB, Twitter, Email, website, etc…
• All: Encourage families to send in their best footage of games to create
montages featuring their kids as the stars (without names, of course.)
• Us: Keep videos 3-5 minutes in length, use
relevant key words that have high searches and
low competition on the video descriptions and
tags.
• You: Encourage others to subscribe to our channel.
• Us: Link to other relevant channels and videos that
offer quality content that aligns with our values.
• Us: Track and analyze our growth.
• Us: Use in conjunction with G+ for Hangouts.
• Us: Monetize videos to earn revenue for
scholarships, VIP program etc… {Over 800 million people make
time for this, every month}

11. Pop Quiz: Game Plan
Which of the following facts
are true of Social Media?
Set goals and
 It is a marathon, not a race calls to action
 The core is about building
relationships with people
 It is a collection of tools to
build roads that lead to home Analyze and Create &
(the website) make curate quality
 It is the fastest, easiest and adjustments content
least expensive form of
marketing/advertising
 It is a big undertaking in order
to do it right and effectively.
 It takes a village to build and
maintain and grow.
 It takes people who truly care. Be consistent
 It can make a brand, product Build
and
or organization very successful relationships
responsive
in accomplishing goals.
Answer: All of the above