a digital phone book for a telecoms company (PRODUCT REDESIGN PITCH) Research : kago Tlhomelang UX Design : kago Tlhomelang

2. Concept
we give products, brands and people emphatic, memorable
experiences through multiple touch points, in effect creating a
human centric, immersive & future oriented reality

3. what do we do
• Design
• Interaction design
• Participatory design
• Service design
3
• Prototyping
• Experience
prototyping
• Software prototyping
• Research
• Ethnographic research
• Scenario
development
• User profiling
• Research and testing
• Ideation & Innovation
• Design strategy
• Foresight
• Strategic
communications

4. Why we are here
4
NOW After Us

5. ‘‘ I think two things really will affect our future: the success of our mobile
operation and the consolidation of our networks and platforms to offer a fixed
mobile convergence – to delight the customer experience and to grow them.’’
Paul Taylor BTCL Managing director
User Experience & Design by Kago Tlhomelang
Lets visualize

6. ‘‘CX ? Is moving beyond behavioural modification, intervention, and
process improvement to really closely design the overall experience in
its entirety.”
User Experience & Design by Kago Tlhomelang
Lets visualize

7. Online social directory service
User Experience & Design by Kago Tlhomelang

8. Client Brief
CLIENT’S NEEDS
PRODUCT
Create an Online content rich
directory, plugged into social
networks and third party sites
and act as a mobile Wi-Fi
hotspots gateway
CONTENT
Bloggable
Shareable
Location sensitive
High data usage
Monetization/ Advertising
Measurable (analytics)
USER EXPECTATIONS
Find, locate and contact
Repeat use
Social /Sharing
Like, share and review
Peer Validation
Search and Locate
Purchase Data & Use
Audience
Rate
UX DESIGN SOLUTION
PRODUCT
Image Centric
Mobile Adaptive
Randomised category advertising
Reviews and Comments
Social/Sharing
Location finder (google maps API
DESIGN
Logos
Locations (img)
Interiors (img)
Menu Samples
Reviews
SATISFY ENABLE
Assets need
from client’s
customersROI
User Experience & Design by Kago Tlhomelang

9. Key User Touch points
User Experience & Design by Kago Tlhomelang

10. Product
Online social directory! Needs to
“be mobile”
User Experience & Design by Kago Tlhomelang
Services
Directory listings
In App advertising
Bookings and orders
Location finding

11. Content
Location sensitive
Audience driven
Social and shareable
User Experience & Design by Kago Tlhomelang

12. User profile
References and influences
Social media , search engines, media , smart television
Technology expertise
Conversant to fluent , on multiple platforms
Devices and platforms
Multiple devices and platforms , including “analogue”
Brand and product
Benchmarks all products to national competitors
User Experience & Design by Kago Tlhomelang

13. Expected User Outcomes
Users will:
• trust peer referrals and reviews
• contribute, share content and contacts on social media platforms
• interact with the brand and product on a habitual level
• perceive product as their first Go-to preference
• trust real-time data
• Be like “ OH MY GOD WHO USES PAPER ANYMORE ?”
User Experience & Design by Kago Tlhomelang

14. Directory Main Content groupings
LISTINGS CATEGORIES example
• VISA & PERMITS
• JOBS
• HOUSING AND RENTAL
• PROPERTY
• HEALTH
• MONEY
User Experience & Design by Kago Tlhomelang
• Listings will break from the traditional adapted to digital , and
allow for the user to group their own or customize how they are
presented

15. Directory walk through
Logging In
User Experience & Design by Kago Tlhomelang
Logging in has
never been
easier , enter
either your
mobile number
or user name &
password finish
off with a simple
click or tap ( for
those with touch
screens ) we
can “get started”

16. Directory walk through
Registration
User Experience & Design by Kago Tlhomelang
Creating an
account is easy,
simply enter your
name, mobile
number , email
and password
Email will be
used for rich
content
marketing
Mobile phone
will be used for
sms updates

17. Directory walk through
Intro (desktop & mobile) Teach your consumer!
User Experience & Design by Kago Tlhomelang
Introduction
to directory
How to
navigate and
explore
directory
Save your
contacts and
review s
Share on
social media
Basic introduction to site navigation and iconography

18. Directory walk through
Directory listings
User Experience & Design by Kago Tlhomelang
View :
Number of
searches in
category
Total number of
listed companies,
operators , service
providers etc.
Know what is
searched for the
most

19. Directory walk through
Directory listings
User Experience & Design by Kago Tlhomelang
You are able to :
Search for ,
explore random or
categorized
listings
Bookmark , review
and rate listings
Find the most
popular listings

20. Directory walk through
Navigation
User Experience & Design by Kago Tlhomelang
Menu drawer
slides in & out on
both mobile and
desktop

21. Directory walk through
User profile
User Experience & Design by Kago Tlhomelang
Users can
prioritize what
they would like
to see and save
the contacts /
Listings through
bookmarking,
Grouping the
bookmarks into
three, reviews
contributed
categories most
bookmarked &
total sum of
bookmarked
listings

22. Directory walk through
In Listing Advertising
User Experience & Design by Kago Tlhomelang
Non invasive
advertising with
the mobile option
keeping only the
main banner and
adapting other
images to scroll
within it .
Use informal,
captive
informative copy
that incites action

23. Directory walk through
Location finder
User Experience & Design by Kago Tlhomelang
Find a location by
inputting the
name of the
business or their
number
Locator is
location sensitive
so it will give the
closest
coordinates to
your user
Mobile App has
an option to call
searched location

24. Directory walk through
Service design
User Experience & Design by Kago Tlhomelang
Oops! This is a paid service!
Please check with your service provider

25. User Experience & Design by Kago Tlhomelang
Other apps that
we can design to
make BTCL
customers happier
Oops! This is a paid service Too!

26. what can we do 4 You
• Design & Innovate current products & services
• Future forecast new product offerings’
• Validate research against product use
26

27. thank you
User Experience & Design by Kago Tlhomelang