7. WE NEED TO START ACTING LIKE THE
BIG BRANDS!
@AriNahmani
|
#SMX
8. “ I WANNA BE #1 IN THE GOOGLE
MACHINE FOR ‘SHOES’! ”
@AriNahmani
|
#SMX
9. “WE SHOULD BUILD 50 USED CAR
WEBSITES THAT LINK TO EACHOTHER!”
@AriNahmani
|
#SMX
10. AGENCIES / CONSULTANTS:
STOP WORKING WITH BULLSH*T
COMPANIES
If we are going to evolve as marketers
from SEO ‘tactics’ to holistic inbound
marketing campaigns, we must be
selective about who we work with (there is
enough pie out there). Not just small or
big – but quality that you can believe in.
@AriNahmani
|
#SMX
11. DEMAND & DISCOVER UVP
What does the
company or product
offer that is unique?
Why should the
target audience
care?
What makes us
better and is worth
30 seconds of our
audience’s time?
@AriNahmani
|
#SMX
12. IN-HOUSE MARKETERS TOO
Take 5 minutes of
your C-level exec or
VP of marketing and
ask challenging
questions about your
company / brand
UVP & USP.
If there’s *really*
nothing, … what are
you doing there?
@AriNahmani
|
#SMX
28. YOU EITHER HAVE TIME
OR YOU HAVE MONEY
If have a limited budget, you most
likely have time to market your site
and its content. Seeding that
content in high-visibility, relevant
places can be the difference
between success and failure.
@AriNahmani
|
#SMX
29. CONTENT DISCOVERY
NETWORKS AND TOOLS
Why beg a few bloggers manually to
share your great stuff when you can
get 10s of thousands of views simply
by seeding your content in the right
places?
@AriNahmani
|
#SMX
35. STUBMLEUPON
Build up a profile
sharing valuable
content (not just your
client / brand’s stuff!).
Build up ‘karma’ and
authority on the
network [watch and
learn]
Seed it!
@AriNahmani
|
….. AND links too!
#SMX
45. PRO TIP: SLIDESHARE
Chop up and
repurpose an
infographic, list post,
or other content and
post on slideshare.
Optimize title,
description,
categories, etc.
Embed on your
original post too!
@AriNahmani
|
#SMX
48. PRO TIP: BuzzFeed
Build up authority on
BuzzFeed (takes
time! Don’t rush it).
Write those silly
posts J
Eventually write a list
post that contains
your content as one
item.
@AriNahmani
|
#SMX
49. PRO TIP: BuzzFeed
Build up authority on
BuzzFeed (takes
time! Don’t rush it).
Write those silly
posts J
Eventually write a list
post that contains
your content as one
item.
[don’t ruin it]
@AriNahmani
|
#SMX
52. YOU EITHER HAVE TIME
OR YOU HAVE MONEY
If have a good budget & good
content, pay for targeted views that
will help accelerate shares and links!
@AriNahmani
|
#SMX
60. GOOGLE APPROVED PAID
LINKS? WELL… YEA!
A hybrid solution of getting content
in front of bloggers at the moment
at which they would naturally add
value to their users by linking
externally. Link inception!
@AriNahmani
|
#SMX
63. RETARGETING FOR
EYEBALLS AND LINKS
Forget using banners to message
about your main product or service.
What about messaging with your
most recent awesome content?
@AriNahmani
|
#SMX
70. Cheap, extremely targeted clicks on your most
recent content. Expand to similar audience lists
or even contextual targeted display. Do this for
every quality post.
@AriNahmani
|
#SMX
71. DEMOGRAPHIC &
PSYCHOGRAPHIC TARGETING
Target people most connected to
your brand, their friends, and the
people most likely to share, engage,
and link to your content.
@AriNahmani
|
#SMX
81. Image Raider FTW!
Add images to each
campaign, set the
frequency, and watch
as your copyright
protected images are
found on other sites
without attribution.
Easy as pie!.
@AriNahmani
|
#SMX
82. Image Raider FTW!
Add images to each
campaign, set the
frequency, and watch
as your copyright
protected images are
found on other sites
without attribution.
Easy as pie!
@AriNahmani
|
#SMX