New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Ancillary products research
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2. Fortnightly publication – like an omnibus, creates a sense of being regular and
means that the audience know they can rely on the magazine to be published
fortnightly and give them the information they want
‘Bleeds’ above the banner,
part of the picture comes out
from the banner/box
Masthead within top third of
page, this means when the
magazine is on the shelf it
can be seen by the
audience/customer
All images relate to current
soap stories, this mean the
audience will recognise the
actors in the soap’s, causing
for them to pick up the
magazine and buy it
Main image occupies roughly
1/3 of the whole cover, this
lets the audience know that it
is the cover story, depending
what the cover story is may
influence if the audience buys
it or not
Predominantly red, pink and
white colour scheme. This
creates a house style that
makes the product look
professional. The added use
of black and blue make the
product look more exciting,
but also the bright colours
make the product look more
dramatic and stand out, this
is fitting as soap opera’s
generally have this effect on
the audience. The colours
make it easy to tell that this
is a soap magazine.
Use of enigma code in tag
line, this is something for
the audience to work out. It
intrigues the audience to
pick the magazine up to
read more but also to
watch the soap in order to
find out the answer to the
code
Bold Text for main cover story, this makes it
clear what the cover story is
Secondary cover stories in
boxes, this anchors the
story on the picture but
also contains the text so
that the audience doesn’t
get confused
3. ‘Bleeds’ above the banner,
part of the picture comes out
from the banner/box
Masthead within top third of
page, this means when the
magazine is on the shelf it
can be seen by the
audience/customer
All images relate to current
soap stories, this mean the
audience will recognise the
actors in the soap’s, causing
for them to pick up the
magazine and buy it
Main image occupies roughly
1/3 of the whole cover, this
lets the audience know that it
is the cover story, depending
what the cover story is may
influence if the audience buys
it or not
Secondary cover stories in
boxes, this anchors the
story on the picture but
also contains the text so
that the audience doesn’t
get confused
Predominantly red, yellow
and white colour scheme,
creates sense of brand
identity and makes the
publication recognisable to
the audience when on the
shelf
Weekly publication – like
an omnibus, creates a
brand following as
audience know it will
published every week and
they will be able to
purchase it
Bold Text for main cover
story, this makes it clear
what the cover story is
Use of enigma code in tag
line, this is something for
the audience to work out. It
intrigues the audience to
pick the magazine up to
read more but also to
watch the soap in order to
find out the answer to the
code
4. Style of poster gives viewer an insight into
what the show will be about, makes the
programme seem exciting and also shows the
audience that the show will have fire related
theme
Air date, so that the audience
knows when the programme
will be on, billboard entices the
viewer but also gives them the
necessary information
Key characters represented, makes it
easy to recognise the show through
the characters
Landscape layout
Enigma code enticing the viewer to
watch, will draw the viewer in and make
Institutional logo, so that the
them want to watch it
viewer knows what channel the
show is on
5. Style of poster gives viewer an insight into what the
show will be about, relates to themes already in the
programme and is something that the viewer will
recognise, causing them to instantly know the
programme or it will intrigue them
Air date, so that the audience
knows when the programme
will be on, billboard entices the
viewer but also gives them the
necessary information
Landscape layout
Key characters represented, makes it
easy to recognise the show through
the characters
Enigma code enticing the viewer to
watch, will draw the viewer in and make
them want to watch it
Institutional logo, so that the
viewer knows what channel the
show is on