SlideShare une entreprise Scribd logo
1  sur  5
Fortnightly publication – like an omnibus, creates a sense of being regular and
means that the audience know they can rely on the magazine to be published
fortnightly and give them the information they want
‘Bleeds’ above the banner,
part of the picture comes out
from the banner/box
Masthead within top third of
page, this means when the
magazine is on the shelf it
can be seen by the
audience/customer
All images relate to current
soap stories, this mean the
audience will recognise the
actors in the soap’s, causing
for them to pick up the
magazine and buy it
Main image occupies roughly
1/3 of the whole cover, this
lets the audience know that it
is the cover story, depending
what the cover story is may
influence if the audience buys
it or not

Predominantly red, pink and
white colour scheme. This
creates a house style that
makes the product look
professional. The added use
of black and blue make the
product look more exciting,
but also the bright colours
make the product look more
dramatic and stand out, this
is fitting as soap opera’s
generally have this effect on
the audience. The colours
make it easy to tell that this
is a soap magazine.
Use of enigma code in tag
line, this is something for
the audience to work out. It
intrigues the audience to
pick the magazine up to
read more but also to
watch the soap in order to
find out the answer to the
code

Bold Text for main cover story, this makes it
clear what the cover story is

Secondary cover stories in
boxes, this anchors the
story on the picture but
also contains the text so
that the audience doesn’t
get confused
‘Bleeds’ above the banner,
part of the picture comes out
from the banner/box
Masthead within top third of
page, this means when the
magazine is on the shelf it
can be seen by the
audience/customer
All images relate to current
soap stories, this mean the
audience will recognise the
actors in the soap’s, causing
for them to pick up the
magazine and buy it
Main image occupies roughly
1/3 of the whole cover, this
lets the audience know that it
is the cover story, depending
what the cover story is may
influence if the audience buys
it or not
Secondary cover stories in
boxes, this anchors the
story on the picture but
also contains the text so
that the audience doesn’t
get confused

Predominantly red, yellow
and white colour scheme,
creates sense of brand
identity and makes the
publication recognisable to
the audience when on the
shelf
Weekly publication – like
an omnibus, creates a
brand following as
audience know it will
published every week and
they will be able to
purchase it
Bold Text for main cover
story, this makes it clear
what the cover story is
Use of enigma code in tag
line, this is something for
the audience to work out. It
intrigues the audience to
pick the magazine up to
read more but also to
watch the soap in order to
find out the answer to the
code
Style of poster gives viewer an insight into
what the show will be about, makes the
programme seem exciting and also shows the
audience that the show will have fire related
theme

Air date, so that the audience
knows when the programme
will be on, billboard entices the
viewer but also gives them the
necessary information

Key characters represented, makes it
easy to recognise the show through
the characters

Landscape layout

Enigma code enticing the viewer to
watch, will draw the viewer in and make
Institutional logo, so that the
them want to watch it
viewer knows what channel the
show is on
Style of poster gives viewer an insight into what the
show will be about, relates to themes already in the
programme and is something that the viewer will
recognise, causing them to instantly know the
programme or it will intrigue them

Air date, so that the audience
knows when the programme
will be on, billboard entices the
viewer but also gives them the
necessary information

Landscape layout
Key characters represented, makes it
easy to recognise the show through
the characters

Enigma code enticing the viewer to
watch, will draw the viewer in and make
them want to watch it

Institutional logo, so that the
viewer knows what channel the
show is on

Contenu connexe

En vedette

Youth marketing final
Youth marketing finalYouth marketing final
Youth marketing finalumesh yadav
 
Dirección de directores dostrito 03 17 junio
Dirección de directores dostrito 03 17 junio Dirección de directores dostrito 03 17 junio
Dirección de directores dostrito 03 17 junio Adalberto
 
Chairman-CEO Report Jan 2015
Chairman-CEO Report Jan 2015Chairman-CEO Report Jan 2015
Chairman-CEO Report Jan 2015Ajanta Banerjee
 
Gastlezing Avans Webanalytics 1 feb. 2011
Gastlezing Avans Webanalytics 1 feb. 2011Gastlezing Avans Webanalytics 1 feb. 2011
Gastlezing Avans Webanalytics 1 feb. 2011Raaker
 
anuga 2015 USA Pavilion Directory - October 10 - 14, 2015
anuga 2015 USA Pavilion Directory - October 10 - 14, 2015anuga 2015 USA Pavilion Directory - October 10 - 14, 2015
anuga 2015 USA Pavilion Directory - October 10 - 14, 2015Koelnmesse
 
Meten is weten, presentatie webstatistieken Avans Febrari 2010
Meten is weten, presentatie webstatistieken Avans Febrari 2010Meten is weten, presentatie webstatistieken Avans Febrari 2010
Meten is weten, presentatie webstatistieken Avans Febrari 2010Raaker
 
Benavides José Ernesto, González José Alberto,“Diseño y simulación de una red...
Benavides José Ernesto, González José Alberto,“Diseño y simulación de una red...Benavides José Ernesto, González José Alberto,“Diseño y simulación de una red...
Benavides José Ernesto, González José Alberto,“Diseño y simulación de una red...Marice Marrero Rodr
 
DiagnóStico Situacional (V 4)
DiagnóStico Situacional (V 4)DiagnóStico Situacional (V 4)
DiagnóStico Situacional (V 4)ernesto gonzalez
 
Social media hrm-robdegroot-renevdburgt-042011
Social media hrm-robdegroot-renevdburgt-042011Social media hrm-robdegroot-renevdburgt-042011
Social media hrm-robdegroot-renevdburgt-042011Raaker
 
Pinnacle Foods Inc. Presentation to CAGNY
Pinnacle Foods Inc. Presentation to CAGNYPinnacle Foods Inc. Presentation to CAGNY
Pinnacle Foods Inc. Presentation to CAGNYpinnaclefood
 
The Rise of China's Maritime Power in the South China Sea: Maritime Security ...
The Rise of China's Maritime Power in the South China Sea: Maritime Security ...The Rise of China's Maritime Power in the South China Sea: Maritime Security ...
The Rise of China's Maritime Power in the South China Sea: Maritime Security ...Rommel Banlaoi
 
Pinnacle Foods Inc. at Barclays Global Consumer Staples Conference
Pinnacle Foods Inc. at Barclays Global Consumer Staples ConferencePinnacle Foods Inc. at Barclays Global Consumer Staples Conference
Pinnacle Foods Inc. at Barclays Global Consumer Staples Conferencepinnaclefood
 
kraft foods Annual Reports 2004
kraft foods  Annual Reports 2004kraft foods  Annual Reports 2004
kraft foods Annual Reports 2004finance7
 
Pinnacle Foods Inc. Presentation to CAGNY
Pinnacle Foods Inc. Presentation to CAGNYPinnacle Foods Inc. Presentation to CAGNY
Pinnacle Foods Inc. Presentation to CAGNYpinnaclefood
 

En vedette (19)

Youth marketing final
Youth marketing finalYouth marketing final
Youth marketing final
 
Dirección de directores dostrito 03 17 junio
Dirección de directores dostrito 03 17 junio Dirección de directores dostrito 03 17 junio
Dirección de directores dostrito 03 17 junio
 
Chairman-CEO Report Jan 2015
Chairman-CEO Report Jan 2015Chairman-CEO Report Jan 2015
Chairman-CEO Report Jan 2015
 
Gastlezing Avans Webanalytics 1 feb. 2011
Gastlezing Avans Webanalytics 1 feb. 2011Gastlezing Avans Webanalytics 1 feb. 2011
Gastlezing Avans Webanalytics 1 feb. 2011
 
Arte islámico
Arte islámicoArte islámico
Arte islámico
 
anuga 2015 USA Pavilion Directory - October 10 - 14, 2015
anuga 2015 USA Pavilion Directory - October 10 - 14, 2015anuga 2015 USA Pavilion Directory - October 10 - 14, 2015
anuga 2015 USA Pavilion Directory - October 10 - 14, 2015
 
2017 march final
2017 march final2017 march final
2017 march final
 
Meten is weten, presentatie webstatistieken Avans Febrari 2010
Meten is weten, presentatie webstatistieken Avans Febrari 2010Meten is weten, presentatie webstatistieken Avans Febrari 2010
Meten is weten, presentatie webstatistieken Avans Febrari 2010
 
Benavides José Ernesto, González José Alberto,“Diseño y simulación de una red...
Benavides José Ernesto, González José Alberto,“Diseño y simulación de una red...Benavides José Ernesto, González José Alberto,“Diseño y simulación de una red...
Benavides José Ernesto, González José Alberto,“Diseño y simulación de una red...
 
DiagnóStico Situacional (V 4)
DiagnóStico Situacional (V 4)DiagnóStico Situacional (V 4)
DiagnóStico Situacional (V 4)
 
Social media hrm-robdegroot-renevdburgt-042011
Social media hrm-robdegroot-renevdburgt-042011Social media hrm-robdegroot-renevdburgt-042011
Social media hrm-robdegroot-renevdburgt-042011
 
Pinnacle Foods Inc. Presentation to CAGNY
Pinnacle Foods Inc. Presentation to CAGNYPinnacle Foods Inc. Presentation to CAGNY
Pinnacle Foods Inc. Presentation to CAGNY
 
The Rise of China's Maritime Power in the South China Sea: Maritime Security ...
The Rise of China's Maritime Power in the South China Sea: Maritime Security ...The Rise of China's Maritime Power in the South China Sea: Maritime Security ...
The Rise of China's Maritime Power in the South China Sea: Maritime Security ...
 
15th SMEs Conference & 16th Infocomm Commerce Conference
15th SMEs Conference & 16th Infocomm Commerce Conference15th SMEs Conference & 16th Infocomm Commerce Conference
15th SMEs Conference & 16th Infocomm Commerce Conference
 
Pinnacle Foods Inc. at Barclays Global Consumer Staples Conference
Pinnacle Foods Inc. at Barclays Global Consumer Staples ConferencePinnacle Foods Inc. at Barclays Global Consumer Staples Conference
Pinnacle Foods Inc. at Barclays Global Consumer Staples Conference
 
Carta al general Ernesto Gonzalez
Carta al general Ernesto GonzalezCarta al general Ernesto Gonzalez
Carta al general Ernesto Gonzalez
 
kraft foods Annual Reports 2004
kraft foods  Annual Reports 2004kraft foods  Annual Reports 2004
kraft foods Annual Reports 2004
 
SC-016-S-C-R-2008
SC-016-S-C-R-2008SC-016-S-C-R-2008
SC-016-S-C-R-2008
 
Pinnacle Foods Inc. Presentation to CAGNY
Pinnacle Foods Inc. Presentation to CAGNYPinnacle Foods Inc. Presentation to CAGNY
Pinnacle Foods Inc. Presentation to CAGNY
 

Plus de kait-gc

Evaluation, Question 4
Evaluation, Question 4Evaluation, Question 4
Evaluation, Question 4kait-gc
 
evaluation, question 1
evaluation, question 1evaluation, question 1
evaluation, question 1kait-gc
 
question 1
question 1question 1
question 1kait-gc
 
Costumes
CostumesCostumes
Costumeskait-gc
 
Comparing remake trailer and orginal trailer
Comparing remake trailer and orginal trailerComparing remake trailer and orginal trailer
Comparing remake trailer and orginal trailerkait-gc
 
Questionnaire
QuestionnaireQuestionnaire
Questionnairekait-gc
 
Soap opera sub genres
Soap opera sub genresSoap opera sub genres
Soap opera sub genreskait-gc
 

Plus de kait-gc (7)

Evaluation, Question 4
Evaluation, Question 4Evaluation, Question 4
Evaluation, Question 4
 
evaluation, question 1
evaluation, question 1evaluation, question 1
evaluation, question 1
 
question 1
question 1question 1
question 1
 
Costumes
CostumesCostumes
Costumes
 
Comparing remake trailer and orginal trailer
Comparing remake trailer and orginal trailerComparing remake trailer and orginal trailer
Comparing remake trailer and orginal trailer
 
Questionnaire
QuestionnaireQuestionnaire
Questionnaire
 
Soap opera sub genres
Soap opera sub genresSoap opera sub genres
Soap opera sub genres
 

Dernier

Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfSeasiaInfotech2
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfRankYa
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machinePadma Pradeep
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embeddingZilliz
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 

Dernier (20)

Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdf
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embedding
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 

Ancillary products research

  • 1.
  • 2. Fortnightly publication – like an omnibus, creates a sense of being regular and means that the audience know they can rely on the magazine to be published fortnightly and give them the information they want ‘Bleeds’ above the banner, part of the picture comes out from the banner/box Masthead within top third of page, this means when the magazine is on the shelf it can be seen by the audience/customer All images relate to current soap stories, this mean the audience will recognise the actors in the soap’s, causing for them to pick up the magazine and buy it Main image occupies roughly 1/3 of the whole cover, this lets the audience know that it is the cover story, depending what the cover story is may influence if the audience buys it or not Predominantly red, pink and white colour scheme. This creates a house style that makes the product look professional. The added use of black and blue make the product look more exciting, but also the bright colours make the product look more dramatic and stand out, this is fitting as soap opera’s generally have this effect on the audience. The colours make it easy to tell that this is a soap magazine. Use of enigma code in tag line, this is something for the audience to work out. It intrigues the audience to pick the magazine up to read more but also to watch the soap in order to find out the answer to the code Bold Text for main cover story, this makes it clear what the cover story is Secondary cover stories in boxes, this anchors the story on the picture but also contains the text so that the audience doesn’t get confused
  • 3. ‘Bleeds’ above the banner, part of the picture comes out from the banner/box Masthead within top third of page, this means when the magazine is on the shelf it can be seen by the audience/customer All images relate to current soap stories, this mean the audience will recognise the actors in the soap’s, causing for them to pick up the magazine and buy it Main image occupies roughly 1/3 of the whole cover, this lets the audience know that it is the cover story, depending what the cover story is may influence if the audience buys it or not Secondary cover stories in boxes, this anchors the story on the picture but also contains the text so that the audience doesn’t get confused Predominantly red, yellow and white colour scheme, creates sense of brand identity and makes the publication recognisable to the audience when on the shelf Weekly publication – like an omnibus, creates a brand following as audience know it will published every week and they will be able to purchase it Bold Text for main cover story, this makes it clear what the cover story is Use of enigma code in tag line, this is something for the audience to work out. It intrigues the audience to pick the magazine up to read more but also to watch the soap in order to find out the answer to the code
  • 4. Style of poster gives viewer an insight into what the show will be about, makes the programme seem exciting and also shows the audience that the show will have fire related theme Air date, so that the audience knows when the programme will be on, billboard entices the viewer but also gives them the necessary information Key characters represented, makes it easy to recognise the show through the characters Landscape layout Enigma code enticing the viewer to watch, will draw the viewer in and make Institutional logo, so that the them want to watch it viewer knows what channel the show is on
  • 5. Style of poster gives viewer an insight into what the show will be about, relates to themes already in the programme and is something that the viewer will recognise, causing them to instantly know the programme or it will intrigue them Air date, so that the audience knows when the programme will be on, billboard entices the viewer but also gives them the necessary information Landscape layout Key characters represented, makes it easy to recognise the show through the characters Enigma code enticing the viewer to watch, will draw the viewer in and make them want to watch it Institutional logo, so that the viewer knows what channel the show is on