This document outlines a business plan for an online fashion and style advisory service. It includes sections on service description, objectives, action plan, market research, risks, financial projections, and conclusion. The plan projects that the service will be profitable within the first year while maintaining operations within a 40-hour work week. It provides details on the target market, competitors, expenses, budgets, and feasibility. In conclusion, the concept is deemed operationally and financially viable.

2. Service
Description
Objectives
Action Plan
Market
Research
Risks
Financial
Projections
Conclusion

3. Service
Description
Objectives
Action Plan
Market
Research
Risks
Financial
Projections
Conclusion

4. Service
Description
Objectives
Action Plan
Market
Research
Risks
Financial
Projections
Conclusion

5. Service
Description
Objectives
Action Plan
Market
Research
Risks
Financial
Projections
Conclusion

6. Service
Description
Objectives
Action Plan
Market
Research
Risks
Financial
Projections
Conclusion

7. Service
Description
Objectives
Action Plan
Market
Research
Risks
Financial
Projections
Conclusion

8. Relationship With Consumer
and Retail Partner

9. Service
Description
Objectives
Action Plan
Market
Research
Risks
Financial
Projections
Conclusion

10. Service
Description
Objectives
Action Plan
Market
Research
Risks
Financial
Projections
Conclusion

11. Service o Profit within the first year
Description
o Manage the business
Objectives
within a 40-hour work
Action Plan
week
Market
Research o Exploration and
Risks development of new
Financial trends
Projections o Give fashion and style
Conclusion
advice in new ways

12. Service
Description o Reaching our target
Objectives
market
Action Plan
• Online advertising
Market
Research
• Word of mouth
o Business growth
Risks
Financial
• Employees ↑
Projections • Salaries ↑
Conclusion

13. Service
Employee Status Salary
Description
Kaitlyn Sykes Content management $20,000
Objectives
(research reviews,
trends, etc.),
Action Plan
marketing and market
expansion
Market
Jacqueline Accounting and $20,000
Research
McDonald financials, planning
and projections
Risks
Computer Technology and $45,000
Financial Technician customer service
Projections #1
Computer Technology and $45,000
Conclusion Technician scripting
#2

14. Service
Description Direct Competitors
Objectives
Action Plan
Market
Research
Risks
Financial
Projections
Conclusion

15. Service
Description Indirect Competitors
Objectives
Action Plan
Market
Research
Risks
Financial
Projections
Conclusion

16. Service Characteristics of
Description
Target Market
Objectives
o Ages 15-30
Action Plan
o Trend savvy
Market
Research o Technologically savvy
Risks
o Geographically distant
Financial from malls
Projections o Lacks time/resources to
Conclusion get to malls

17. Service
Description
Objectives
Action Plan
Market
Research 48.1%
Risks 49.4%
Financial
Projections
Conclusion

18. Service
Description
Objectives
Action Plan
Market 19.7%
Research
Risks
51.3% 15.8%
Financial
Projections
Conclusion

19. Service
Description
Objectives
Action Plan
Market 32.5%
Research
Risks
63.6%
Financial
Projections
Conclusion

20. Service
Description
Need & Opportunity
Objectives
Action Plan
o Online Canadian
Market market
Research o Decreases consumer
Risks
search time
Financial
Projections o Online social aspect
Conclusion o Increased competition

21. Service
Description
Objectives 1. Marketing Risks
Action Plan
- developing client
Market
Research base
Risks - creating online
Financial presence
Projections
Conclusion

22. Service
Description
1. Technological Risks
Objectives
- lack of technological
Action Plan skills
Market - uncompetitive salaries
Research
for computer
Risks
technicians
Financial
Projections - privacy risks for
Conclusion customers

23. Service
Description Partial Income Statement
Objectives
2012
Action Plan
Revenue
Market
Research
Sales Commissions $300,000
Risks
Advertising Revenue $50,000
Financial
Projections Gross Revenue $350,000
Conclusion

24. Service
Description
Partial Balance Sheet
2012
Objectives
ASSETS
Action Plan Cash $98,383
Market Computer & Equip. $16,500
Research Less: A/A $(625) $15,875
Trademark $958
Risks
Less: A/A $(48) $910
Financial Furniture $10,000
Projections
Less: A/A $(2,250) $9,952
Conclusion Total Assets $115,168

25. Expenses
Service
Description Salaries & Wages $130,000
Repair & Maintenance $5,775
Objectives
Internet $1,200
Action Plan Office & Cleaning Supplies $500
Domain Fee Registration $13
Market
Research Rent & Utilities $4,200
Telephone $1,440
Risks
Advertising & Promotion $25,000
Financial SearchFit (security software) $2,867
Projections Trademark $958
Conclusion PayPal $4,664
Total Outflows $251,617

26. Service Partial Income Statement
Description
Objectives
Net Income Before Tax $143,960
Action Plan
Tax $28,792
Net Income $115,168
Market
Research
Partial Cash Budget
Risks
Dec. Total
Financial
Projections Net Cash Flow $(43,165) $98,383
Beginning Cash $141,548 -
Conclusion
Ending Cash $98,383 $98,383

27. Service
Description Feasible
Objectives
Action Plan
Market
Research
Risks
 Concept
Financial
Projections  Operational
Conclusion  Profitable

28. Service
Description
Objectives
Action Plan
Questions?
Market
Research Thank you for your time.
Risks
Financial
Projections
Conclusion