Selling yourself the right way... it's easy!
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Hannah Ajala - Journalist @ BBC Hannah's talk explores what it takes to be a journalist and what digital PR's need to bear in mind when creating and maintaining relationships with publishers. Including: Effective branding and networking What makes an eye-catching story How to pitch to journalists How to maintain good relationships with journalists Understanding the niche, you're pitching to Why audience takeaways are important Less brand, more story
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Selling yourself the right way... it's easy!
- 1. Kaizen's Digital PR Linkup 2021 By Hannah Ajala Selling yourself the right way... it's easy! JOURNALISM
- 2. What are a few of the things a journalist does? ● Effective storytelling ● Thorough research ● Recordings and capturing ● Producing content ● Liaising with guests, organisations, public figures ● Challenges conversation ● Questions intelligently ● Organises effectively ● Plans crucially ● Edits and amends
- 3. What does it take to become a journalist? ▪ An eye for a good story ▪ A passion in a particular topic, or several topics ▪ Fast thinking and strong communication ▪ Excellent delivery ▪ A clear portfolio to begin with
- 4. Effective branding and networking ▪ Who are you already connected to on social media? ▪ As well as you knowing about them, do they also know much about you? ▪ Do you have a clear understanding of their work? Hannah Ajala - Social media manager
- 5. What makes a good story? ▪ Eye-catching ▪ Informative ▪ Engaging ▪ One that immediately has a key audience in mind
- 6. How do I pitch to journalists? ▪ Research the organisation and their stories ▪ Know what would work for their platform. Not many people get the importance of knowing this. ▪ Ask yourself: how will they also benefit from what you bring?
- 7. How do I maintain good relationships with journalists? ▪ Actually keep in touch with them ▪ It’s easy to spot fake rapport building; keep it authentic and genuine! ▪ Refer and share their work
- 8. Why are audience takeaways important? ▪ It creates impact! ▪ It gives you an idea of how they’ve responded to it ▪ It’s the most important feedback you can receive ▪ Gives you an idea of what to do and possibly improve on next.
- 9. Less of the brand, MORE of the story ▪ Yes you’d like to promote and advertise, but how does what you’re offering tell a story? ▪ Does it have a news peg? ▪ Picture where you would see it being broadcasted or shared..
- 10. Thanks for listening! Connect with me: Twitter: hannah_ajala My community supporting Black journalists: weareblackjournos.org