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Octopus_7Sept2018

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  1. 1. Why and How can Hong Kong companies innovate? Kaizor Innovation Elaine Ann, Founder / Director
  2. 2. © Copyright 2002-2004 Kaizor Innovation Limited !2
  3. 3. source: http://oniixmobile.com/tag/chinese-market/
  4. 4. B A Taidu libaba encent
  5. 5. Did you know?
  6. 6. Did you know?
  7. 7. © Copyright 2002-2015 Kaizor Innovation Limited.
  8. 8. © Copyright 2002-2015 Kaizor Innovation Limited.
  9. 9. Did you know?
  10. 10. Alibaba’s Ant Financial - Sesame Credit
  11. 11. Sesame Credit Score can affect your insurance premium
  12. 12. BACKGROUND We conduct ethnographic/user research/user testing in China for product and services innovation for the past 16 years in 1st, 2nd and 3rd Tier cities in China. Users ranging from: •Self-employed •Business owners •Technology managers •Sales managers •Marketing managers •Executive secretaries •Government officials •Stay-at-home moms •College students •Hospital staff etc. We’ve conducted research in homes, offices, retail and captured videos and insights evidence for our client’s product teams. BEIJING Kaizor Innovation is a strategic innovation consultancy with over 16 years of experience helping MNCs and Western innovation consultancies strategise their products for the China market including: • medical • healthcare • consumer electronics • mobile payment • internet businesses • retail security • luxury brands • etc. 16years 500china homes 3000hours of videos SHANGHAI HONG KONG
  13. 13. OUR CLIENTS - GLOBAL
  14. 14. KAIZOR CLIENTS - FINANCIAL INDUSTRY © Copyright 2002-2016 Kaizor Innovation Limited. HONG KONGU.S. CHINA
  15. 15. OUR CLIENTS - LOCAL MENTOR / TRAIN STARTUPS & ACCELERATORS:
  16. 16. Elaine’s Background
  17. 17. © Copyright 2002-2005 Kaizor Innovation Limited. Shenzhen 华东 华北 华南 ⼤大⻄西北 华中 We’ve conducted User Research in many 1st / 2nd / 3rd Tier cities in China: • Shanghai • Beijing • Hong Kong • Shenzhen • Guangzhou • Dalian • Shenyang • Wuhan • Tianjin • Tangshan • Shijiazhuang • Nanjing • Ningbo • Jinghua • Xiangshan etc. © Copyright 2002-2010 Kaizor Innovation Limited.
  18. 18. Trained over 400 entrepreneurs at 2014 Google EYE (Empowering Young Entrepreneurs) Program
  19. 19. Trained Tsinghua x-lab Tech Startups in Beijing on Design Thinking
  20. 20. © Copyright 2002-2015 Kaizor Innovation Limited.
  21. 21. WE VISITED 18 COMPANIES IN 8 DAYS © Copyright 2002-2017 Kaizor Innovation Limited.
  22. 22. Where does HK stand?
  23. 23. source: http://brilliantmaps.com/population-circle/ 7 Billion Worldwide 3.7B
  24. 24. source: http://brilliantmaps.com/population-circle/ ? 7 Billion Worldwide
  25. 25. source: http://brilliantmaps.com/population-circle/ HK 7 Billion Worldwide
  26. 26. © Copyright 2002-2004 Kaizor Innovation Limited ChinaU.S. 320m 1.3b:
  27. 27. © Copyright 2002-2004 Kaizor Innovation Limited 1 4.34: ChinaU.S.
  28. 28. © Copyright 2002-2004 Kaizor Innovation Limited 知⼰知彼
 Know thyself Know thy competitors Hundred wars
 Hundred victories © Copyright 2002-2017 Kaizor Innovation Limited. 百戰百勝
  29. 29. U.S.CHINA HK 1.3 billion 7 million 320 million China internal market <— both ways? —> Globalization Relationship over Law Rule of Law Rule of Law Chinese East meets West Multi-cultural Mandarin NICAM English RMB Multi-currency World Currency Execution Speed High Networking Speed Global Domination Emerging Market <— both ways? —> Developed Market Low Trust / Quality High Trust / Quality High Trust / Quality Fast Western Follower Asian Lifestyle Innovation? Western Lifestyle Innovation AI / Robotics / VR / AR Food / Health / Ed / Wearables? AI / Robotics / VR / AR
  30. 30. U.S.CHINA HK 1.3 billion 7 million 320 million China internal market <— both ways? —> Globalization Relationship over Law Rule of Law Rule of Law Chinese East meets West Multi-cultural Mandarin NICAM English RMB Multi-currency World Currency Execution Speed High Networking Speed Global Domination Emerging Market <— both ways? —> Developed Market Low Trust / Quality High Trust / Quality High Trust / Quality Fast Western Follower Asian Lifestyle Innovation? Western Lifestyle Innovation AI / Robotics / VR / AR Food / Health / Ed / Wearables? AI / Robotics / VR / AR
  31. 31. How can Octopus innovate?
  32. 32. Do you have the RIGHT STRATEGY?
  33. 33. WestChina HK
  34. 34. WestHKChina
  35. 35. WestHKChina
  36. 36. WestHKChina
  37. 37. U.S.China HK
  38. 38. 1 Product-Centric Design Marriott mobile Marriott web Marriott tablet users Marketing +
  39. 39. 62 User-Centric Design Marriott mobile Marriott web Marriott tablet users Research( Booking( No0fica0on( Rewards( Check5in(
  40. 40. Do you have the RIGHT PROCESS?
  41. 41. Design Thinking + Lean UX + Agile Work Process © Copyright 2002-2018 Kaizor Innovation Limited.
  42. 42. Do you have the RIGHT TALENTS?
  43. 43. source: https://voices.berkeley.edu/ A Good Business is… Intersection between Design, Biz and Technology © Copyright 2002-2017 Kaizor Innovation Limited.
  44. 44. Biz Design Tech Design Thinking + User/Customer Experience
  45. 45. validate 缺乏 差異異性 3 6 市場 不匹配 2 團隊 不協調 1 4 ⽤用户 不主导 6 ⼤大 問題點5 先技術 後設計 6 不可⽤用 創新6⼤大痛點
  46. 46. validate 缺乏 差异性 3 6 市场 不匹配 2 团队 不协调 1 4 用户 不主导 體驗 創新™5 先技术 后设计 6 不可用 策略略 主導 3 洞洞察 市場 2 團隊 協作 1 4 情景 塑造 5 模型 疊代 6 ⽤用⼾戶 測試 體驗創新模型™
  47. 47. EXECUTIVE TRAINING Xperience Innovation™ Program Xperience Innovation™ Program combines the best innovation methodologies to help corporates and startups innovate in Asia. We at Kaizor Innovation have 16 years of experience in Asia helping multinational companies strategies and innovate for the China market such as: Google, Airbnb, Dropbox, Intel, HP, Motorola, Siemens, OSIM etc. Our focus is on innovation results especially in a fast-paced economy like Greater China. Xperience Innovation™ Training covers: • User Experience • Design Thinking • Human/User-Centered Innovation • Inter-disciplinary Team Management • Business / Marketing / Technology / Design Xperience Innovation™ Program
  48. 48. Level 1: Intro to Xperience Innovation™ EXECUTIVE TRAINING Xperience Innovation™ Program Introduction to the methodology/process of Xperience Innovation and redesigning the Customer Experience. GOAL: Team alignment between different departments and levels of the company on work process as it relates to Design Thinking / Customer-Centered Innovation. Topics covered: - Design Thinking methodology - Inter-disciplinary collaboration - User / Customer-Centered Innovation - International and local Case Studies e.g. Stanford D. School, Airbnb, HK Post Office, MindLab etc. Time: 90mins Participants: 50-100 persons
  49. 49. Level 2: 2 Days Innovation Insights Workshop EXECUTIVE TRAINING Xperience Innovation™ Program GOAL: Get inter-disciplinary stakeholder teams to experience the innovation process hands-on and map out the Customer Journey based on insights. DAY 1: AM: Module 1) Team Alignment • Intro to Innovation methodology • Form 4-5 Inter-disciplinary Teams* • Form “How Might We” Statements • Preparation for Empathy Research PM: Module 2) Insights Generator • Have interdisciplinary teams to observe / interview internal users and external customers • Team regroups to analyse insights • Brainstorm solutions to pain points DAY 2: AM: Module 3) Mockup Creator • Rapid Prototype ideas to get ready for concept testing with target end users • Use Paper or Rapid Prototyping tools PM: Team Presentation • Teams present best 3-5 ideas • Vote top business priorities • Discuss implementation next steps Time: 2 Days (10am - 6pm) Participants: 20-30 persons * Minimum 15 persons * Selected key inter-disciplinary stakeholder Executives from Business/Marketing,Tech & Design
  50. 50. Level 3: 3 months Implementation Project PROPOSAL ON EXECUTIVE TRAINING Design Thinking Program Goal: Bridge learnings from training to actual project with tangible outcomes. Create strategic blueprint and implementation plan with key stakeholders for new products/services. MODULE 1: Team Engager™ Align team on innovation work process and insights from users   MODULE 2: Insights Generator™ Further deep-dive in target users for selected project area MODULE 3: Journey Mapper™ Map out user/customer journey based on user personas MODULE 4: Mockup Jump Starter™ Rapid paper prototype designing new product/services MODULE 5: Impact Generator™ Reposition product/services, communicate with impactful visuals MODULE 6: Test Simulator™ Bring in users to test revised concept MODULE 7: Pitch Creator™ Map out video storyboard for 1 min video creating concept pitch
  51. 51. Level 4: Train the Trainer + Xperience Lab EXECUTIVE TRAINING Xperience Innovation™ Program GOALS: Based on initial insights and hands-on experience in the 1-2 Days Xperience Innovation Workshops, setup an Innovation Lab to explore future Xperience Innovations leveraging the most advanced technologies. • Advisory on setting up an internal Xperience Innovation Lab • Build out and Train Internal Teams on the Xperience Innovation process • Deep-Dive into key Customer Journeys • Setup Xperience Projects and Key Milestones • Setup Design Sprints to rapid prototype product/service solutions • Setup KPIs and internal incentive systems • Bring in international expertise and resources Format: • 3-6 months on-going weekly/bi-weekly advisory for Innovation Lab • Monthly 2 days Xperience Innovation™ Workshop training to build out internal teams
  52. 52. Case Studies
  53. 53. Charles Schwab 1997
  54. 54. CASE STUDIES Before Charles Financial Trading Site 1997 © Copyright 2002-2016 Kaizor Innovation Limited.
  55. 55. CASE STUDIES Before After Charles Financial Trading Site 1997 © Copyright 2002-2016 Kaizor Innovation Limited.
  56. 56. Hang Seng Bank
  57. 57. CASE STUDIES Hang Seng Bank Mutual Fund Before © Copyright 2002-2016 Kaizor Innovation Limited.
  58. 58. CASE STUDIES Hang Seng Bank Mutual Fund User Interviews © Copyright 2002-2016 Kaizor Innovation Limited.
  59. 59. CASE STUDIES Hang Seng Bank Mutual Fund Site Map © Copyright 2002-2016 Kaizor Innovation Limited.
  60. 60. Hang Seng Bank Mutual Fund Site Interface Design © Copyright 2002-2016 Kaizor Innovation Limited.
  61. 61. Hang Seng Bank Mutual Fund Site Interface Design © Copyright 2002-2016 Kaizor Innovation Limited.
  62. 62. Hang Seng Bank Mutual Fund Site Interface Design © Copyright 2002-2016 Kaizor Innovation Limited.
  63. 63. Beanstalk Wealth Management
  64. 64. CASE STUDIES Beanstalk User Studies © Copyright 2002-2016 Kaizor Innovation Limited.
  65. 65. CASE STUDIES Beanstalk User Interface © Copyright 2002-2016 Kaizor Innovation Limited.
  66. 66. CASE STUDIES Beanstalk Dynamic Reports © Copyright 2002-2016 Kaizor Innovation Limited.
  67. 67. MiCai Robo Investment
  68. 68. BEFORE Micai Site BEFORE Revamp © Copyright 2002-2016 Kaizor Innovation Limited.
  69. 69. UX + Innovation Training to entire Micai Team © Copyright 2002-2016 Kaizor Innovation Limited.
  70. 70. User Interviews with Micai’s target users © Copyright 2002-2016 Kaizor Innovation Limited.
  71. 71. Personas and Analysis of Micai user needs © Copyright 2002-2016 Kaizor Innovation Limited.
  72. 72. Discovery of Micai competitors through User Research © Copyright 2002-2016 Kaizor Innovation Limited.
  73. 73. Inter-disciplinary collaboration between Micai Biz, Tech, Design Teams © Copyright 2002-2016 Kaizor Innovation Limited.
  74. 74. Rapid prototyping of Micai’s web and app © Copyright 2002-2016 Kaizor Innovation Limited.
  75. 75. Customer Journey Mapping on wall © Copyright 2002-2016 Kaizor Innovation Limited.
  76. 76. Strategy Workshops with Micai’s decision making level team © Copyright 2002-2016 Kaizor Innovation Limited.
  77. 77. Micai’s CEO in Beijing © Copyright 2002-2016 Kaizor Innovation Limited.
  78. 78. Micai’s Site after 10 days of UX + Innovation Training © Copyright 2002-2016 Kaizor Innovation Limited. AFTER
  79. 79. Next Steps…
  80. 80. source:https://mobike.com/global/public/home__feature_2_image.jpg
  81. 81. thank you.
  82. 82. Questions?
  83. 83. elaine.ann@kaizor.com WeChat www.kaizor.com

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