30. BACKGROUND
We conduct
ethnographic/user
research/user testing
in China for product
and services innovation
for the past 16 years in
1st, 2nd and 3rd Tier
cities in China.
Users ranging from:
•Self-employed
•Business owners
•Technology managers
•Sales managers
•Marketing managers
•Executive secretaries
•Government officials
•Stay-at-home moms
•College students
•Hospital staff
etc.
We’ve conducted
research in homes,
offices, retail and
captured videos and
insights evidence for
our client’s product
teams.
BEIJING
Kaizor Innovation is a strategic innovation consultancy
with over 16 years of experience helping MNCs and
Western innovation consultancies strategise their
products for the China market including:
• medical
• healthcare
• consumer electronics
• mobile payment
• internet businesses
• retail security
• luxury brands
• etc.
16years
500china homes
3000hours of videos
SHANGHAI
HONG KONG
50. U.S.CHINA HK
1.3 billion 7 million 320 million
China internal market <— both ways? —> Globalization
Relationship over Law Rule of Law Rule of Law
Chinese East meets West Multi-cultural
Mandarin NICAM English
RMB Multi-currency World Currency
Execution Speed High Networking Speed Global Domination
Emerging Market <— both ways? —> Developed Market
Low Trust / Quality High Trust / Quality High Trust / Quality
Fast Western
Follower
Asian Lifestyle
Innovation?
Western Lifestyle
Innovation
AI / Robotics /
VR / AR
Food / Health / Ed /
Wearables?
AI / Robotics /
VR / AR
51. U.S.CHINA HK
1.3 billion 7 million 320 million
China internal market <— both ways? —> Globalization
Relationship over Law Rule of Law Rule of Law
Chinese East meets West Multi-cultural
Mandarin NICAM English
RMB Multi-currency World Currency
Execution Speed High Networking Speed Global Domination
Emerging Market <— both ways? —> Developed Market
Low Trust / Quality High Trust / Quality High Trust / Quality
Fast Western
Follower
Asian Lifestyle
Innovation?
Western Lifestyle
Innovation
AI / Robotics /
VR / AR
Food / Health / Ed /
Wearables?
AI / Robotics /
VR / AR
75. EXECUTIVE TRAINING
Xperience Innovation™ Program
Xperience Innovation™ Program combines the best innovation methodologies
to help corporates and startups innovate in Asia.
We at Kaizor Innovation have 16 years of experience in Asia helping multinational companies
strategies and innovate for the China market such as: Google, Airbnb, Dropbox, Intel, HP,
Motorola, Siemens, OSIM etc. Our focus is on innovation results especially in a fast-paced
economy like Greater China.
Xperience Innovation™ Training covers:
• User Experience
• Design Thinking
• Human/User-Centered Innovation
• Inter-disciplinary Team Management
• Business / Marketing / Technology / Design
Xperience Innovation™ Program
76. Level 1: Intro to Xperience Innovation™
EXECUTIVE TRAINING
Xperience Innovation™ Program
Introduction to the methodology/process of Xperience Innovation
and redesigning the Customer Experience.
GOAL:
Team alignment between different departments and levels
of the company on work process as it relates to Design Thinking /
Customer-Centered Innovation.
Topics covered:
- Design Thinking methodology
- Inter-disciplinary collaboration
- User / Customer-Centered Innovation
- International and local Case Studies
e.g. Stanford D. School, Airbnb, HK Post Office, MindLab etc.
Time: 90mins
Participants: 50-100 persons
77. Level 2: 2 Days Innovation Insights Workshop
EXECUTIVE TRAINING
Xperience Innovation™ Program
GOAL:
Get inter-disciplinary stakeholder teams to experience the innovation
process hands-on and map out the Customer Journey based on insights.
DAY 1:
AM:
Module 1) Team Alignment
• Intro to Innovation methodology
• Form 4-5 Inter-disciplinary Teams*
• Form “How Might We” Statements
• Preparation for Empathy Research
PM:
Module 2) Insights Generator
• Have interdisciplinary teams to
observe / interview internal
users and external customers
• Team regroups to analyse insights
• Brainstorm solutions to pain points
DAY 2:
AM:
Module 3) Mockup Creator
• Rapid Prototype ideas to get ready for
concept testing with target end users
• Use Paper or Rapid Prototyping tools
PM:
Team Presentation
• Teams present best 3-5 ideas
• Vote top business priorities
• Discuss implementation next steps
Time: 2 Days (10am - 6pm)
Participants: 20-30 persons
* Minimum 15 persons
* Selected key inter-disciplinary stakeholder
Executives from Business/Marketing,Tech & Design
78. Level 3: 3 months Implementation Project
PROPOSAL ON EXECUTIVE TRAINING
Design Thinking Program
Goal: Bridge learnings from training to actual project with tangible outcomes.
Create strategic blueprint and implementation plan with key stakeholders
for new products/services.
MODULE 1: Team Engager™
Align team on innovation work process and insights from users
MODULE 2: Insights Generator™
Further deep-dive in target users for selected project area
MODULE 3: Journey Mapper™
Map out user/customer journey based on user personas
MODULE 4: Mockup Jump Starter™
Rapid paper prototype designing new product/services
MODULE 5: Impact Generator™
Reposition product/services, communicate with impactful visuals
MODULE 6: Test Simulator™
Bring in users to test revised concept
MODULE 7: Pitch Creator™
Map out video storyboard for 1 min video creating concept pitch
79. Level 4: Train the Trainer + Xperience Lab
EXECUTIVE TRAINING
Xperience Innovation™ Program
GOALS:
Based on initial insights and hands-on experience in the
1-2 Days Xperience Innovation Workshops, setup an Innovation Lab to
explore future Xperience Innovations leveraging the most advanced
technologies.
• Advisory on setting up an internal Xperience Innovation Lab
• Build out and Train Internal Teams on the Xperience Innovation process
• Deep-Dive into key Customer Journeys
• Setup Xperience Projects and Key Milestones
• Setup Design Sprints to rapid prototype product/service solutions
• Setup KPIs and internal incentive systems
• Bring in international expertise and resources
Format:
• 3-6 months on-going weekly/bi-weekly advisory for Innovation Lab
• Monthly 2 days Xperience Innovation™ Workshop training to
build out internal teams
