Short presentation at the April 22 Webinar by We Are Museums, on Museums creating value online - amidst the Covid-19 crisis.

2. Museums creating
value online
Some thoughts in response to the Covid-19 crisis
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Online Webinar, April 22, 2020, We Are Museums
Kajsa Hartig, Head of Collections and Cultural Environments,
Västernorrlands museum, Härnösand, Sweden
Twitter: @kajsahartig

3. 1) Value creation online
2) Covid-19
3) Long term effects – sustainable efforts
4) Short term focus
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4. Creating value online?

5. 5
Online exhibitions?
https://medium.com/@kajsahartig/museums-in-the-digital-space-some-reflections-on-online-exhibitions-758a24ca50c4

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9. Rapidly growing interest in
digital from all over the
organisation

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1. Affecting organisations – who is doing what?
2. Internal discussions on value creation
3. The role of digital staff and digital departments
4. How do we learn from this experience?

11. Asking colleagues around
the world

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1. Douglas Hegley, Minneapolis Institute of Art
2. Paula Bray, DX Lab Leader, State Library of New South
Wales
3. Risto Sarvas, Professor of Practice, Aalto University
Three interviews
www.idek.se

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• Overall strategic objectives of the museum need to be in place
• Think of usability first (good interface design)
• Continuous innovation (being proactive in the digital space)
• Audience needs (basing decisions on what works for the
audience, using feedback to drive change)
Creating online value

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• Accessibility (creating experiences that are open and available to
audiences with a broad array of accessibility challenges)
• Being aware that online is being global (attending to various
needs of individuals from a broad variety of spoken languages and
cultural/socio-economic backgrounds).
• Stay on top of trends and audiences’ needs and behaviours
• Adopt agile work methods with prototyping, testing and iterating
Creating online value

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Paula Bray: Work with multi-disciplinary teams that can respond
quickly “everyone works in digital now”
Risto Sarvas: ”…at the end of the day it is about capabilities, skills,
and ways of working, which means rethinking organizational
structures and leadership. The current approach (the medication
typically subscribed, if you will) to all this seems to be to build a
nimble, reflective and independently working organization. The
fashionable terms are “agility” and “responsiveness”
Douglas Hegley: Today’s challenges ”…requires a flatter, non-siloed
org structure and cross-functional collaboration the likes of which
museums have never really seen before.”
Impact on work practices

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Paula Bray: “Thinking of the web as a prototyping platform can be
very useful.”
Risto Sarvas: “… the key to the change is to have smart, multi-
talented, happy people in an organization that values diversity,
creativity, and has a clear mission…”
Douglas Hegley: “Doing digital well includes being prepared for
ongoing, iterative work to keep the experience fresh, up-to-date, and
evolving with the innovations that take place in the digital realm that is
all around us.”
Taking the first step

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• Raising awareness of the museum’s core mission in relation to
online initiatives
• Raising awareness of the public ecosystem of touch points that
museums occupy (the magic story universe)
• Building agility and responsiveness into the organisation
• Understanding diverse audiences
• Developing skills for storytelling
• Understanding different formats for delivering value online.
What can we do short term?

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How do we make the most of the
digital environment? Not just trying to
copy physical experiences?
What traits are unique for the digital
environment?

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Please take time to read the excellent posts on delivering long-term
value online by:
• Douglas Hegley, Chief Digital Officer at Minneapolis Institute of Art
in the USA
• Risto Sarvas, Professor of Practice, Aalro University in Finland
• Paula Bray, DX Lab Leader, State Library of New South Wales in
Australia
Links