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Rhetorical Appeals & Canons (for Info Design)

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Krista Kennedy
Krista Kennedy

The document discusses various rhetorical tools used in analysis and design, including encompassing terms, appeals, canons, and kairos. It defines the three appeals of ethos, pathos, and logos, and the five canons of invention, arrangement, style, memory, and delivery. These rhetorical elements are used to understand design and for persuasive purposes.

Formation
1  sur  74
Toolbox Terms Sunday, September 12, 2010
Encompassing  Terms 3  Appeals 5  Canons Sunday, September 12, 2010
Sunday, September 12, 2010
Sunday, September 12, 2010
If design is everywhere Sunday, September 12, 2010
and Sunday, September 12, 2010
if design is invisible Sunday, September 12, 2010
how can we analyze this? Sunday, September 12, 2010
How can we figure out how to make Sunday, September 12, 2010
good design? Sunday, September 12, 2010
Rhetorical tools. Sunday, September 12, 2010
Sunday, September 12, 2010
Kairos Sunday, September 12, 2010
the opportune moment Sunday, September 12, 2010
how do you know that? Sunday, September 12, 2010
analyze affordances and constraints Sunday, September 12, 2010
place time culture audience Sunday, September 12, 2010
Audience Sunday, September 12, 2010
Decorum Sunday, September 12, 2010
Proprieties Sunday, September 12, 2010
social linguistic aesthetic ethical Sunday, September 12, 2010
Sunday, September 12, 2010
annual reports Sunday, September 12, 2010
hydraulic fracturing (hydrofracking) Sunday, September 12, 2010
Sunday, September 12, 2010
Sunday, September 12, 2010
3 Appeals Sunday, September 12, 2010
Ethos Pathos Logos Sunday, September 12, 2010
Ethos Sunday, September 12, 2010
Credibility Sunday, September 12, 2010
Why should we believe you? Sunday, September 12, 2010
Ways of developing ethos: Sunday, September 12, 2010
Understand your audience. Sunday, September 12, 2010
Know your stuff. Sunday, September 12, 2010
Be interested & interesting. Sunday, September 12, 2010
Establish yourself as an authority. Sunday, September 12, 2010
Authority by association Sunday, September 12, 2010
Authority through appearance. Sunday, September 12, 2010
Logos Sunday, September 12, 2010
Logic Sunday, September 12, 2010
Strong, clear pathways Sunday, September 12, 2010
solid research Sunday, September 12, 2010
Concern for the audience Sunday, September 12, 2010
Pathos Sunday, September 12, 2010
emotion Sunday, September 12, 2010
Sunday, September 12, 2010
Sunday, September 12, 2010
Sunday, September 12, 2010
Sunday, September 12, 2010
5 Canons Sunday, September 12, 2010
Invention Arrangement Style Memory Delivery Sunday, September 12, 2010
First Canon: Invention ScienceLibrary Sunday, September 12, 2010
Second Canon: Arrangement ChessCentral.com Sunday, September 12, 2010
Third Canon: Style Sunday, September 12, 2010
Fourth Canon: Memory Sunday, September 12, 2010
Fifth Canon: Delivery • Document Design • Graphic Quality • Chart / Graph Legibility • Paper Quality • Physical Presentation Sunday, September 12, 2010
Delivery comes in many forms. Sunday, September 12, 2010
Sunday, September 12, 2010
Sunday, September 12, 2010
Sunday, September 12, 2010
London has great design and usability. Sunday, September 12, 2010
Sunday, September 12, 2010
Sunday, September 12, 2010
Sunday, September 12, 2010
Sunday, September 12, 2010
Sunday, September 12, 2010
Sunday, September 12, 2010
Sunday, September 12, 2010
Sunday, September 12, 2010
Sunday, September 12, 2010
All of these rhetorical tools Sunday, September 12, 2010
are used for Sunday, September 12, 2010
persuasion. Sunday, September 12, 2010
Sunday, September 12, 2010

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Rhetorical Appeals & Canons (for Info Design)