The document summarizes a strategic plan called Destination SA to grow San Antonio's tourism industry. It provides an overview of the study process, which included interviews and surveys. It then lists several recommendations to enhance cultural attractions like the Alamo and River Walk, develop more downtown housing and cultural districts, and expand the convention center and film industry presence to continue attracting more visitors and spending. The goal is to coordinate efforts between industry and city planning to improve the visitor experience and local economy.

1. DESTINATION SA UPDATE 2011 Strategic Planning for Visitor Industry Growth in San Antonio May 6, 2011

3. Destination SA – A Strategic Plan to grow San Antonio’s Tourism Industry Convention & Visitors Commission 2010/2011 Dan Decker, Chair Marise McDermott, Vice Chair George Alva Diana Arevalo Louis Barrios William Brendel Henry Brun Martin Bozer Sherry Chaudhry Michael Cortez Henry Feldman Caryn Hasslocher Johnny Hernandez Martin Kushner Scott Larsen Frank Miceli Davis Phillips Jim Quinn Bob Raymond Hipolito Salas Ron Stinson Robert Thrailkill Rusty Wallace Ex Officio Councilwoman Cisneros Councilwoman Taylor

4. Destination SA – A Strategic Plan to grow San Antonio’s Tourism Industry Background In 2005, CSL International, was retained to help facilitate the creation of a formal long-range strategic plan for the San Antonio visitor industry The initial study was presented to City Council in February 2006 and has informed the strategic priorities and growth for the CVB, its commission and industry stakeholders

9. Needs an intro slide into recommendations…. Is intent to ask for conceptual approval? Or is intent to list recommendations?

10. Alamo, Market Square and Street Level Improvements

12. Improvements to Alamo Plaza

14. Market Square and the Linkage to the River

16. City Cultural Districts, Guided Rail Trolley and Expansion of Luminaria

20. San Antonio River – South River Gateway & the Northern Stretch

22. La Villita South River Gateway HemisFair Park South River Gateway and Linkages to Downtown Nueva Street

24. Riverwalk and a Convention Center Expansion

27. Downtown Housing, St. Paul Square and a Not for Profit Development Corporation

31. Visitor Assets Outside Downtown

33. 1604 Loop Attractions

34. Enhance San Antonio’s Film Industry

36. Enhanced Visitor Industry Organizational Autonomy

38. Potential Project Impacts

40. Next Steps