1. Welcome to the world
of Personal Brand
Equity

2. What should we talk about
during this session??
How to use facebook,
twitter, linkedIN etc??

5. Let’s start off with a
quick survey

12. So do you
think
you’re
famous??

15. What do these have in
common??

16. They are all
trademarks of Nike,
McDonalds and
Apple

17. So, What is a
Brand??

18. A Brand is a tool in
the business world
that is used to
describe a product..

19. When you see these
brands you
associate a set of
expectations with
them

20. For Example..

21. Nike: High Quality
Sports Wear

22. McDonalds: Fast
Service, Good Food

23. Apple: Cutting Edge
Technology

24. In this session you
will learn how to
create a Brand for
yourself!

25. Think about the
following people
who have branded
themselves..

29. Branding yourself
helps you define
what/who you are
all about.

30. Its not about getting
someone to choose
you over your
competitor

31. Its about them
seeing you as the
ONLY person for the
job.

32. So lets design a plan
to make you
famous…

33. So, How do you go
about branding
yourself??

34. Here’s an 8 step
process..

35. Step 1. Self Reflection.
(This will help you figure out
where you need to improve)

36. 2.List down your achievements-
• Leadership opportunities
• Internships
• Volunteer Experiences
• Civic Involvement
• Academic achievements
Etc.
(Give yourself credit, If you think you’ve done
achieved something, list it down)

37. 2. List down areas in which you
are lacking experience…..

38. 4. What makes you as a product
unique?
• What is your best asset??
• What are you noteworthy for??
• What do you contribute that you are most
proud of??
(This will help you figure out the kind of edge
you have other the others)

39. 5. Prepare a mission statement for
yourself
For Example:
“My personal career mission is to become a world class
aeronautical engineer in the commercial aviation inductry”
“My personal career mission is to gain experience in the
public accounting field toward earning my CPA
designation”
(With a mission, you will have direction for where
you want your brand to go)

40. 6. Prepare a vision statement for
yourself
The vision statement mentions HOW you plan to
achieve your mission .
(With a mission, you will have direction for where
you want your brand to go)

41. 7. Make yourself an
attractive product.

42. 8. Create your Dream
Resume!!

43. Branding DOs and
DONTs

44. AIESEC Logo

45. AIESEC Descriptor

46. The AIESEC numbers (Jan ‘09)
• Over 35,000 members
• Founded in 1948
• Present in 1,700 universities
• 470 conferences
• 5,500 exchanges
• 4,000 partners
• 7,700 leadership opportunities
• 800,000 Alumni
• Present in 107 countries
• 6 growth networks
• 800 local committees

47. 100% delivery

48. Using standardized
communication tools

49. Videos and Pictures on
Facebook/FlickR/Youtube

50. Make sure that your sales
pitch during recruitment is
fully brand aligned.

51. Do not drink/smoke while wearing an
AIESEC T-shirt

52. Never act desperate or pushy while
marketing AIESEC

53. Do not be unprofessional during external
forums/corporate events

54. Always screen blogs by your
members/EPs/Trainees

55. Do make sure that your LCs brand is
strong within the AIESEC Network

56. Always balance friends and AIESEC

57. Global and Local Partners