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Social Media
Key ideas: Web2.0 and Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 and Web 2.0 content and social models Source: Ovum
Social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why so popular?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Facebook  http://www.facebook.com/   Second Life  http://secondlife.com/   Twitter  http://twitter.com/   LinkedIn  http://www.linkedin.com/ppl/webprofile?action=vmi&id=5044638&authToken=go1B&authType=name&trk=ppro_viewmore   Del.icio.us  http:// del . icio . us /   YouTube  http://youtube.com/   Lots of our colleagues are there already!
VF Group already offers social media platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use in consumer research and insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use in consumer research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Books to read ,[object Object],[object Object],[object Object],The Wisdon of Crowds Aggregation of information from many sources and gathering together independent opinions     very productive approach The Long Tail Why the Future of Business is Selling Less of More      Individual customization

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