Presentation on impact of HorseQuest at national eXtension conference

1. Ongoing Evaluation of the Impact and Usefulness of eXtension Horses K.P Anderson, E.A. Greene and K. Martinson University of Nebraska, Lincoln, NE University of Vermont, Burlington, VT University of Minnesota, St. Paul, MN

3. Video Views: 797,106

4. Channel Views: 32,812

5. Subscribers: 1,521

7. 55-64 19%

8. 45-54 40%

9. 35-44 20%

11. 8 pages per visit on eXtension.org/horsesoverall

13. eXtension Horses Over 50 equine experts 32+ institutions 29+ states Science-based, peer reviewed Online information

14. eXtension Horses Resources Learning modules Webinars Instructional videos Ask the expert Informational articles

15. Previous evaluations: My Horse University and eXtension’sHorseQuestMonthly Webcast Report Christine Skelly Michigan State University

16. My Horse University/eXtension Webcasts Survey Response Data 2009 Webcast survey was developed E-mail sent day after presentation Reminder e-mail 2 weeks after presentation Respondents qualify for MHU course drawing at the end of the year.

17. My Horse University/eXtension Webcasts How did you find out about this webcast?

18. My Horse University/eXtension Webcasts How do you rate your overall horse knowledge?

19. My Horse University/eXtension Webcasts Overall, how useful was this webcast to improve your ability to make more informed decisions regarding your horse management practices?

20. My Horse University/eXtension Webcasts How likely would you be to recommend this webcast to other people?

21. My Horse University/eXtension Webcasts BEFORE viewing this webcast, how would you rate your knowledge on this webcast topic?

22. My Horse University/eXtension Webcasts AFTER viewing this webcast, how would you rate your knowledge on this webcast topic?

23. My Horse University/eXtension Webcasts I plan to make at least one change to my horse management practices based on this information.

24. My Horse University/eXtension Webcasts How many horses do you own/manage?

26. Colic

27. PHF

28. Pros and cons of Bits

29. Forages, grasses and hays

30. Supplements, including coat conditioners and vitamins

31. Saddle fitting

32. Equine biomechanics

33. Stud selection and use for training and competition

34. Dietary needs and other care for horses of different ages and breeds

36. Online survey Review by eX-H leadership team Approved by UNL IRB Instant Survey Materials & Methods

37. Respondent perceptions Content readability Content usability Subscriber interaction with content Effects on user decision-making Overall satisfaction and usefulness Subscriber demographics Materials & Methods Online survey

38. Materials & Methods Online survey Nation wide Fall 2010/winter 2011 Open = 8 weeks Distribution eXtension Horses team members Adult horse owners Industry professionals Youth

39. Materials & Methods Online survey Single response 110 responses 19 states

42. How often access? I was sent this by my agent. I had no knowledge of this web site. I am long distance - i.e., NH but try to stay up on info - I am not sure I am using all I could - will try to more! never heard of this site before this survey Find information not as sophisticated as I would like. Like more cutting edge research, etc. I just now found out about the site. I will utilize it now. Plan to use the site more now that I know it is available Was unaware that it existede until very recently, but I will use it in the future. and the videos. just learned of your site. I often share this link with horses extension clients and undergraduate students and review the information provided to help prepare for extension talks and class lectures. Give this by our extension office and are new to it but will use it in our 4-h group

53. Demographics

60. Conclusions Half or more implemented changes Improved horse Health Performance Overall more enjoyment from their horses Financial savings - 50% More informed decisions – 85%

61. The Survey http://www.instantsurvey.com/login.asp

62. Conclusions Strengths Current Peer-reviewed Research based content Available to all Improvements Improve marketing Build credibility Build trust with users Encourage repeat users Expand audience

63. Questions???