15 Ways To Increase Your Profit Without Increasing Your Budget - Post Recession Internet Marketing Tips and Tricks - eTail West Presentation by Viktoria Kanevsky, Ed Hardy
6. Many fashion online retailers are from the traditional manufacturing and wholesale industry.In most cases, the ideas of investing hundreds of thousands of dollars on technology and online marketing are a foreign concept and are considered unacceptable. My Clients’ History
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10. I will be presenting personal opinions based on personal experience so examples given may differ from “general internet marketing knowledge”.
29. 4. Information – educate and entertain Information personal attention builds trust trigs feeling that customer makes her/his own decision instead of being pushed leads to a faster and more repetitive purchasing decision, increases impulse buys
43. Invest in a good in house graphic artist who understand that email creative is not only about beautiful design, but about information, functionality, copy and color psychology.
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52. 13. Internal educational policy SALES & CONVERSION RATES METRICS – each of following influence sales: Website
53. 13. Internal educational policy 1. Design 1)Web real estate use 2)Functionality 3)Usability 4)Composition 5)Color psychology 6) Graphics
54. 13. Internal educational policy 2. Web copy 3.Headlines 4. Landing pages 5.Merchandising 6.Inventory (at least 5 pages of products for the each category that is used in promotion)
57. 13. Internal educational policy Promotions 1. Diversity 2. Ad Copy 3.Celebrity use 4.Creative Design 5.Call to action 6.Length of promotion IV. Management /Team Cooperation
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59. Create an iPhone application (that can be outsourced) and give it away for free in exchange to email addresses.
The usual predominant obstacles are (except my current position in Ed Hardy).
The usual predominant obstacles are (except my current position in Ed Hardy).
The usual predominant obstacles are (except my current position in Ed Hardy).
We are all aware of the bad elements from the current economic situation – post recession, but what about the good news?News #1
News #3
News #4
News #5
The Summary and the main news!
Example: (jewelry & accessories retailer) While their competitors were offering commission rates of 5%-8%, they decided to offer 17%-22%. This strategy increased their ROI approximately 7 times.
Common worries about overlapping orders are overrated if affiliates are managed properly.
Common worries about overlapping orders are overrated if affiliates are managed properly.
Common worries about overlapping orders are overrated if affiliates are managed properly.
Placing information in multiple places – site, blog, article portals, emails, social media sites.
Do not look for outsourcing services on the internet because people who advertise on the internet already know the prices. Extend your research to different countries – it will soon pay off. Look for resources in smaller cities. People from large cities even in the same country are likely to charge you double the rate. Advertise on regional newspapers or ask your foreign recruiters to advertise there for you.
Suggestions Outsourcing SEO services to a third party agency. Keeping control and working closely with an agency: quality of links, articles, and press releases. Even though SEO articles and press releases are for optimization purposes, they must be written the way human beings would be pleased to read them.
Some of the best advice I have been given is to take award-winning headlines for the above mentioned publishers and apply them to your own business.
Some of the best advice I have been given is to take award-winning headlines for the above mentioned publishers and apply them to your own business.
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