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Information Systems in the
Enterprise




                             1
KINDS OF INFORMATION SYSTEMS

   Organizational Hierarchy

   Organizational Levels

   Information Systems




                               2
KINDS OF INFORMATION SYSTEMS

    KIND OF SYSTEM                       GROUPS SERVED

          STRATEGIC LEVEL                SENIOR MANAGERS




    MANAGEMENT LEVEL                         MIDDLE MANAGERS




 KNOWLEDGE LEVEL                                  KNOWLEDGE &
                                                     DATA WORKERS


OPERATIONAL                                             OPERATIONAL
LEVEL                                                     MANAGERS

          SALES & MANUFACTURING FINANCE ACCOUNTING HUMAN
        MARKETING & ENGINEERING                   RESOURCES
                                                                3
Four General Kinds of IS
   Operational-level systems
       support operational managers by monitoring the day-to-day’s
        elementary activities and transactions of the organization. e.g.
        TPS.
   Knowledge-level systems
       support knowledge and data workers in designing products,
        distributing information, and coping with paperwork in an
        organization. e.g. KWS, OAS
   Management-level systems
       support the monitoring, controlling, decision-making, and
        administrative activities of middle managers. e.g. MIS, DSS
   Strategic-level systems
       support long-range planning activities of senior management.
        e.g. ESS
                                                                     4
A Framework for IS
      (with respect to support provided)

•   Executive Support Systems (ESS)
•   Management Information Systems (MIS)
•   Decision Support Systems (DSS)
•   Knowledge Work Systems (KWS)
•   Office Automation Systems (OAS)
•   Transaction Processing Systems (TPS)



                                           5
Transaction Processing Systems (TPS)
    Computerized system that performs and records the
    daily routine transactions necessary to conduct the
    business; these systems serve the operational level of
    the organization

•   TYPE: Operational-level
•   INPUTS: transactions, events
•   PROCESSING: updating
•   OUTPUTS: detailed reports
•   USERS: operations personnel, supervisors
•   DECISION-MAKING: highly structured

EXAMPLE: payroll, accounts payable                      6
A Symbolic Representation for a payroll TPS



E m p lo y e e d a ta (v a r io u s d e p a r tm e n ts )             T o g e n e r a l le d g e r : w a g e s a n d s a la r ie s




                                                                                               M anagem ent
                                              P ayr o ll S yste m                                 R e po rts

                                                                                                                      G o v e rn m e n t do cu m e n ts
           P ayro ll
            m aste r                                                                                                   E m p lo y e e c h e c k s
              fi l e                                   O n -lin e
                                                       q u e r ie s




                                                                                                                                                    7
Typical Applications of TPS
                                                     TYPE OF TPS SYSTEM
                Sales/             Manufacturing!      Finance/        Human            Other types
                marketing          production          accounting      resources        (e.g., university)
                systems            systems             systems         systems
Major functions Sales management Scheduling            Budgeting       Personnel recard Admissions
of system       Market research    Purchasing          General ledger  Benefits         Grade records
                Promotion          Shipping/receiving Billing          Cornpensation Course records
                Pricing            Engineering         Cost accounting Labor relations Alumni
                New products       Operations                          Training
Major           Sales order        Materials resource General ledger   Payroll          Registration system
application     information system planning systems
systems         Market research    Purchase order      Accounts        Employee records Student transcript
                system             control systems receivable/payable                   system
                Pricing system     Engineering         Budgeting       Benefit systems Curriculum class
                                   systems                                              control systems
                                   Quality control     Funds managementCareer path      Alumni benefactor
                                   systems             systems         systems          system

                                                                                                    8
Office Automation Systems (OAS)
 Computer system, such as word processing, electronic
mail system, and scheduling system, that is designed to
increase the productivity of data workers in the office.

• TYPE: Knowledge-level
• INPUTS: documents, schedules
• PROCESSING: document management,
scheduling, communication
• OUTPUTS: documents; schedules
• USERS: clerical workers

EXAMPLE: document imaging system
                                                      9
Knowledge Work Systems (KWS)

 Information system that aids knowledge workers in the
creation and integration of new knowledge in the
organization.

•TYPE: Knowledge-level
• INPUTS: design specifications
• PROCESSING: modelling
• OUTPUTS: designs, graphics
• USERS: technical staff; professionals

EXAMPLE: Engineering workstations

                                                     10
Decision Support Systems (DSS)

 Information system at the management level of an
organization that combines data and sophisticated
analytical models or data analysis tools to support semi-
structured and unstructured decision making.

•TYPE: Management-level
• INPUTS: low volume data
• PROCESSING: simulations, analysis
• OUTPUTS: decision analysis
• USERS: professionals, staff managers
• DECISION-MAKING: semi-structured

EXAMPLE: sales region analysis                        11
Characteristics of Decision-Support
   Systems
1. DSS offer users flexibility, adaptability, and a
quick response.
2. DSS operate with little or no assistance from
professional programmers.
3. DSS provide support for decisions and problems
whose solutions cannot be specified in advance.
4. DSS use sophisticated data analysis and
modelling tools.
                                                      12
Management Information Systems
                      (MIS)

Information system at the management level of an
organization that serves the functions of planning, controlling,
and decision making by providing routine summary and
exception reports.

• TYPE: Management-level
• INPUTS: high volume data
• PROCESSING: simple models
• OUTPUTS: summary reports
• USERS: middle managers
• DECISION-MAKING: structured to semi-structured
EXAMPLE: annual budgeting
                                                           13
Characteristics of Management
         Information Systems
1. MIS support structured decisions at the operational and
   management control levels. However, they are also useful for
   planning purposes of senior management staff.
2. MIS are generally reporting and control oriented. They are
   designed to report on existing operations and therefore to help
   provide day-to-day control of operations.
3. MIS rely an existing corporate data-and data flows.
4. MIS have little analytical capability.
5. MIS generally aid in decision making using past and present data.
6. MIS are relatively inflexible.
7. MIS have an internal rather than an external orientation.


                                                               14
Executive Support Systems (ESS)

 Information system at the strategic level of an organization
that address unstructured decision making through
advanced graphics and communications.
 TYPE: Strategic level
• INPUTS: aggregate data; internal and external
• PROCESSING: interactive
• OUTPUTS: projections
• USERS: senior managers
• DECISION-MAKING: highly unstructured

EXAMPLE: 5 year operating plan
                                                         15
Model of a Typical Executive Support
           System
                                                 ESS
                                                 w o r k statio n

                                                                          M enus
                                                                          G r a p h ic s
                                                                          C o m m u n ic a tio n s
                                                                          L o c a l p r o c e s s in g



ESS                             In te r n a l D a ta            E xte r n al D ata
                                                                                                         ESS
w o r k statio n
                                T P S /M IS D a ta                  D ow Jones                           w o r k statio n
                                F in an c ial D ata                 G allup P o ll
                                O ffi c e S y s t e m s             S tan d ar d &
                                M o deling /                        P o o r 's
 M enus                         analysis                                                                   M enus
 G r a p h ic s                                                                                            G r a p h ic s
 C o m m u n ic a tio n s                                                                                  C o m m u n ic a tio n s
 L o c a l p r o c e s s in g                                                                              L o c a l p r o c e s s in g
                                                                                                                              16
Major Types of Information Systems
T Y P E S O F SY ST E M S

                                                                                     S tr a te g ic L e v e l S y s te m s
         E SS                                                  5 -y e a r       5 -y e a r            5 -y e a r       P r o fit      M anpo w e r
                                                            o p e r a tin g     budg e t          s a le s t r e n d p la n n in g     p la n n in g
                                                                 p la n     fo r e c a s t in g fo r e c a s t in g



                                                                                M a n a g e m e n t-L e v e l S y s te m s
                            S a le s                       In v e n to ry                 A nnual                  C a p it a l                      R e lo c a t io n
   M IS
                            m anag e m e nt                C o n tro l                    b u d g e t in g         I n v e s t m e n t a n a ly s is a n a ly s is
                                                                                                                      P r ic in g /p r o fit a b ilit y    C o n tra c t c o s t
   D SS                      S a le s r e g io n            P r o d u c tio n               C o st
                                                                                                                      a n a ly s is                        a n a ly s is
                             a n a ly s is                  S c h e d u lin g               a n a ly s is



                                                                                 K n o w le d g e - L e v e l S y s t e m s
    K W S                    E n g in e e r in g                                      G r a p h ic s                                                      M a n a g e r ia l
                             w o r k s t a t io n s                                   w o r k s t a t io n s                                              w o r k s t a t io n s
    O A S                    W o rd                                                   D o cum e nt                                                        E le c t r o n ic
                             p r o c e s s in g                                       I m a g in g                                                        C a le n d a r s




                                                                                 O p e r a tio n a l L e v e l S y s te m s
                                                  M a c h in e c o n tr o l        S e c u r it ie s           P a y r o ll                        C o m p e n s a t io n
 T P S                                                                             t r a d in g
                O r d e r T r a c k in g          P la n t s c h e d u lin g                                  A c c o u n t s p a y a b le        T r a in in g &       d e v e lo p m e n t
                O r d e r p r o c e s s in g M a t e r ia l m o v e m e n t C a s h                            A c c o u n t s r e c e iv a b le E m p lo y e e r e c o r d k e e p in g
                                             c o n tro l                    m anag e m e nt

                 S a le s a n d                    M a n u fa c t u r in g          F in a n c e               A c c o u n t in g                    H um an
                 m a r k e t in g                                                                                                                    R e s o u rc e s
                                                                                                                                                                                   17
Relationship between different IS

                                     ESS



           MIS                                             DSS




                 KWS/
                                                       TPS
                 OAS
TPS is a major producer of information for other systems         18
Classification of IS
        by Organizational Structure
   Departmental Information Systems
   Enterprise Information System
   Inter-organizational Systems
       NYCE
       SABRE or APOLLO




                                       19
Classification of IS
      by Functional Area
   The accounting information system
   The finance information system
   The manufacturing (operations, production)
    information system
   The marketing information system
   The human resources information system



                                             20
Sales & Marketing Systems
           Systems that help the firm identify customers
            for the firm’s products or services, develop
            products and services to meet customer’s
            needs, promote products and services, sell
            the products and services, and provide
            ongoing customer support.
                                   EXAMPLES
System              Description                            Organizational Level
Order processing    Enter, process, and track orders       Operational
Market analysis     Identify customers and markets using   Knowledge
                    data on demographics, markets,
                    consumer behavior, and trends
Pricing analysis    Determine prices for products          Management
                    and services


                                                                            21
Manufacturing and Production Systems
            Systems that deal with the planning,
             development, and production of
             products and services and with
             controlling the flow of production.
                                       Examples
System                      Description                       Organizational Level
Machine control             Control the actions of machines   Operational
                            and equipment
Computer-aided design (CAD) Design new products using         Knowledge
                            the computer
Production planning         Decide when and how many          Management
                            products should be produced
Facilities location         Decide where to locate new        Strategic
                            production facilities



                                                                              22
Finance and Accounting Systems
             Systems that keep track of the firm’s
              financial assets and fund flows.
                                    Examples
       System                      Description                   Organizational Level
Accounts receivable Track money owed the firm                    Operational
Portfolio analysis  Design the firm's portfolio of investments   Knowledge
Budgeting           Prepare short-term budgets                   Management
Profit planning     Plan long-term profits                       Strategic




                                                                                 23
Human Resources Systems
            Systems that maintain employee
             records; Track employee skills, job
             performance, and training; And support
             planning for employee compensation
             and career development.
                                          Examples
          System                         Description               Organizational Level
Training and development Track employae training, skills,          Operational
                         and performance appraisals
Career pathing           Design career paths for employees         Knowledge
Compensation analysis    Monitor the range and distribution        Management
                         ofemployee wages, salaries, and bene6cs
Human resources planning Plan the long-term labor force needs      Strategic
                         of the organization




                                                                                  24
Examples of Business Processes

Functional Area              Business Process
Manufacturing and production Assembling the product
                             Checking for quality
                             Producing bills of materials
Sales and marketing          Identifying customers
                             Making customers aware of the product
                             Selling the product
Finance and accounting       paying creditors
                             Creating financial statements
                             Managing cash accounts
Human resources              Hiring employees
                             Evaluating employees' job performance
                             Enrolling employees in benefits plans


                                                                     25
The Order Fulfillment Process (F 2.12)


                             G e n e ra te   S u b m it
         S a le s
                               O rd er        O rd er




  A c c o u n t in g                                      C hec k      A p p ro v e                    G e n e ra te
                                                          C r e d it     C r e d it                     I n v o ic e




  M a n u f a c t u r in g                                                            A s s e m b le              S h ip
   & P r o d u c t io n                                                                P ro d u c t             P ro d u c t




                                                                                                                               26
Customer Relationship Management

                                 Customer relationship management
                                  Business and technology discipline to
                                  coordinate alt of the business
  S a le s
      T e le p h o n e s a le s   processes for dealing with customers.
      W e b s a le s
      F ie ld s a le s
      R e t a il s a le s
                                                   U n if ie d v i e w o f c u s t o m e r s
M a r k e t in g
  C a m p a ig n d a t a
                                                   C o n s is t e n t m e s s a g e t o c u s t o m e r s
  C o n ten t                                      E n d -to -e n d c u s to m e r c a re
  D a t a a n a ly sis                             L o n g - t e r m c u s t o m e r r e la t io n s h ip s
C u s t o m e r S e r v ic e                       I d e n t if ic a t io n o f b e s t c u s t o m e r s
   C a ll c e n t e r d a t a
   W e b se lf se r v ic e d a t a
   F ie ld s e r v ic e d a t a
   W ir e le s s d a t a

                                                                                                              27
Customer Relationship Management
   Supply chain management Integration of
    supplier, distributor, and customer logistics
    requirements into one cohesive process.
   Supply chain Network of facilities for
    procuring materials, transforming raw
    materials into finished products,' and
    distributing finished produce to customers.

                C a p a c it y , in v e n t o r y le v e l, d e liv e r y s c h e d u le , p a y m e n t t e r m s

                                                                                           R e t a il
      S u p p lie r          M a n u fa c tu re r           D is t r ib u t o r                                  C u s to m e r
                                                                                           O u t le t

             O r d e r s , r e t u r n r e q u e s t s , r e p a ir a n d s e r v ic e r e q u e s t s , p a y m e n t s
                                                                                                                                  28
HOW INFORMATION SYSTEMS CAN
FACILITATE SUPPLY CHAIN
MANAGEMENT
    Information systems can help participants in
    the supply chain:
   Decide when and what to produce, store, and
    move
   Rapidly communicate orders Track the status of
    orders
   Check inventory availability and monitor
    inventory levels
   Track shipments
   Plan production based on actual customer demand
   Rapidly communicate changes in product design 29
Enterprise Systems

   Firm wide information systems that
    integrate key business processes so
    that information can flow freely
    between different parts of the firm.




                                           30
Traditional View of Systems (F. 2.15)

                                                                            B u s in e s s F u n c tio n s

                                                                                                              M a r k e tin g a n d     H um an
                               M a n u fa c tu r in g   A c c o u n tin g              F in a n c e
                                                                                                                     S a le s         R e sou rce s
   O r g a n iz a t io n a l




                                                                                                                                                        O r g a n iz a tio n a l
      B o u n d a r ie s




                                                                                                                                                           B o u n d a r ie s
                                   B u s in e s s         B u s in e s s              B u s in e s s             B u s in e s s       B u s in e s s
                                  P rocesse s            P rocesse s                 P roce sse s                Processes            Processes
                                                                                                                                        H um an
                               M a n u fa c tu r in g   A c c o u n tin g             F in a n c e            M a r k e tin g a n d
                                                                                                                                      R esources
                                   S y ste m s            S y ste m s                 S y ste m s             S a le s S y s te m s    S y s te m s

V en dors                                                                   I n fo r m a tio n S y s te m s                                            C u stom e rs




                                                                                                                                                                        31
Enterprise Systems (F. 2.16)


       M a n u fa c tu r in g                                                         A c c o u n tin g

                                             E n te r p r is e S y s te m


                                                 B u s in e s s P r o c e s s
                O r g a n iz a tio n a l




                                                                                           O r g a n iz a tio n a l
                  B o u n d a r ie s




                                                                                             B o u n d a r ie s
                                                 B u s in e s s P r o c e s s
   V e n dors                                    B u s in e s s P r o c e s s                                     C u sto m e rs
                                           E n te r p r is e -w id e b u s in e s s
                                                        proce sse s




  H um an
                                                       S a le s a n d                                                 F in a n c e
R e sou rce s
                                                      M a r k e tin g
                                                                                                                                     32
Benefits and Challenges of
Enterprise Systems
    Benefits
        Firm structure and organization: One Organization
        Management: Firm wide Knowledge-based
         Management Processes
        Technology: Unified Platform
        Business: More Efficient Operations and
         Customer-driven Business Processes
    Challenges
        Daunting Implementation
        High Up-front Costs and Future Benefits
        Inflexibility


                                                     33
Extended Enterprises

   Extended Enterprises: Networks linking
    systems of multiple firms in an industry. Also
    called extended enterprises.
   Vertical industrial networks Networks for
    integrating the operations of a firm with its
    suppliers.
   Horizontal industrial networks Networks
    for linking firms across an entire industry.



                                                34
Industrial Networks (F. 2.17)

                                         H o r iz o n ta l in d u s tr ia l n e tw o r k
F ir m s                    F ir m                F ir m                    F ir m             F ir m
in a s in g le                 1                     2                         3                  4
in d u s t r y
                                     F ir m v a lu e c h a in s a n d e n t e r p r is e s y s t e m s
                                                                                                           In d u s try
                                                                                                           v a lu e
                                                      I n d u s t r ia l N e t w o r k s                   c h a in


 F ir m s in                F ir m               S u p p lie               S u p p lie       S u p p lie
 c o m p le m e n t a r y      1
                                                       r                         r                 r
                                                      1                         2                 3
 b u s in e s s
                                         V e r t ic a l in d u s t r ia l n e t w o r k




                                                                                                                  35

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Lecture4

  • 1. Information Systems in the Enterprise 1
  • 2. KINDS OF INFORMATION SYSTEMS  Organizational Hierarchy  Organizational Levels  Information Systems 2
  • 3. KINDS OF INFORMATION SYSTEMS KIND OF SYSTEM GROUPS SERVED STRATEGIC LEVEL SENIOR MANAGERS MANAGEMENT LEVEL MIDDLE MANAGERS KNOWLEDGE LEVEL KNOWLEDGE & DATA WORKERS OPERATIONAL OPERATIONAL LEVEL MANAGERS SALES & MANUFACTURING FINANCE ACCOUNTING HUMAN MARKETING & ENGINEERING RESOURCES 3
  • 4. Four General Kinds of IS  Operational-level systems  support operational managers by monitoring the day-to-day’s elementary activities and transactions of the organization. e.g. TPS.  Knowledge-level systems  support knowledge and data workers in designing products, distributing information, and coping with paperwork in an organization. e.g. KWS, OAS  Management-level systems  support the monitoring, controlling, decision-making, and administrative activities of middle managers. e.g. MIS, DSS  Strategic-level systems  support long-range planning activities of senior management. e.g. ESS 4
  • 5. A Framework for IS (with respect to support provided) • Executive Support Systems (ESS) • Management Information Systems (MIS) • Decision Support Systems (DSS) • Knowledge Work Systems (KWS) • Office Automation Systems (OAS) • Transaction Processing Systems (TPS) 5
  • 6. Transaction Processing Systems (TPS) Computerized system that performs and records the daily routine transactions necessary to conduct the business; these systems serve the operational level of the organization • TYPE: Operational-level • INPUTS: transactions, events • PROCESSING: updating • OUTPUTS: detailed reports • USERS: operations personnel, supervisors • DECISION-MAKING: highly structured EXAMPLE: payroll, accounts payable 6
  • 7. A Symbolic Representation for a payroll TPS E m p lo y e e d a ta (v a r io u s d e p a r tm e n ts ) T o g e n e r a l le d g e r : w a g e s a n d s a la r ie s M anagem ent P ayr o ll S yste m R e po rts G o v e rn m e n t do cu m e n ts P ayro ll m aste r E m p lo y e e c h e c k s fi l e O n -lin e q u e r ie s 7
  • 8. Typical Applications of TPS TYPE OF TPS SYSTEM Sales/ Manufacturing! Finance/ Human Other types marketing production accounting resources (e.g., university) systems systems systems systems Major functions Sales management Scheduling Budgeting Personnel recard Admissions of system Market research Purchasing General ledger Benefits Grade records Promotion Shipping/receiving Billing Cornpensation Course records Pricing Engineering Cost accounting Labor relations Alumni New products Operations Training Major Sales order Materials resource General ledger Payroll Registration system application information system planning systems systems Market research Purchase order Accounts Employee records Student transcript system control systems receivable/payable system Pricing system Engineering Budgeting Benefit systems Curriculum class systems control systems Quality control Funds managementCareer path Alumni benefactor systems systems systems system 8
  • 9. Office Automation Systems (OAS) Computer system, such as word processing, electronic mail system, and scheduling system, that is designed to increase the productivity of data workers in the office. • TYPE: Knowledge-level • INPUTS: documents, schedules • PROCESSING: document management, scheduling, communication • OUTPUTS: documents; schedules • USERS: clerical workers EXAMPLE: document imaging system 9
  • 10. Knowledge Work Systems (KWS) Information system that aids knowledge workers in the creation and integration of new knowledge in the organization. •TYPE: Knowledge-level • INPUTS: design specifications • PROCESSING: modelling • OUTPUTS: designs, graphics • USERS: technical staff; professionals EXAMPLE: Engineering workstations 10
  • 11. Decision Support Systems (DSS) Information system at the management level of an organization that combines data and sophisticated analytical models or data analysis tools to support semi- structured and unstructured decision making. •TYPE: Management-level • INPUTS: low volume data • PROCESSING: simulations, analysis • OUTPUTS: decision analysis • USERS: professionals, staff managers • DECISION-MAKING: semi-structured EXAMPLE: sales region analysis 11
  • 12. Characteristics of Decision-Support Systems 1. DSS offer users flexibility, adaptability, and a quick response. 2. DSS operate with little or no assistance from professional programmers. 3. DSS provide support for decisions and problems whose solutions cannot be specified in advance. 4. DSS use sophisticated data analysis and modelling tools. 12
  • 13. Management Information Systems (MIS) Information system at the management level of an organization that serves the functions of planning, controlling, and decision making by providing routine summary and exception reports. • TYPE: Management-level • INPUTS: high volume data • PROCESSING: simple models • OUTPUTS: summary reports • USERS: middle managers • DECISION-MAKING: structured to semi-structured EXAMPLE: annual budgeting 13
  • 14. Characteristics of Management Information Systems 1. MIS support structured decisions at the operational and management control levels. However, they are also useful for planning purposes of senior management staff. 2. MIS are generally reporting and control oriented. They are designed to report on existing operations and therefore to help provide day-to-day control of operations. 3. MIS rely an existing corporate data-and data flows. 4. MIS have little analytical capability. 5. MIS generally aid in decision making using past and present data. 6. MIS are relatively inflexible. 7. MIS have an internal rather than an external orientation. 14
  • 15. Executive Support Systems (ESS) Information system at the strategic level of an organization that address unstructured decision making through advanced graphics and communications. TYPE: Strategic level • INPUTS: aggregate data; internal and external • PROCESSING: interactive • OUTPUTS: projections • USERS: senior managers • DECISION-MAKING: highly unstructured EXAMPLE: 5 year operating plan 15
  • 16. Model of a Typical Executive Support System ESS w o r k statio n M enus G r a p h ic s C o m m u n ic a tio n s L o c a l p r o c e s s in g ESS In te r n a l D a ta E xte r n al D ata ESS w o r k statio n T P S /M IS D a ta D ow Jones w o r k statio n F in an c ial D ata G allup P o ll O ffi c e S y s t e m s S tan d ar d & M o deling / P o o r 's M enus analysis M enus G r a p h ic s G r a p h ic s C o m m u n ic a tio n s C o m m u n ic a tio n s L o c a l p r o c e s s in g L o c a l p r o c e s s in g 16
  • 17. Major Types of Information Systems T Y P E S O F SY ST E M S S tr a te g ic L e v e l S y s te m s E SS 5 -y e a r 5 -y e a r 5 -y e a r P r o fit M anpo w e r o p e r a tin g budg e t s a le s t r e n d p la n n in g p la n n in g p la n fo r e c a s t in g fo r e c a s t in g M a n a g e m e n t-L e v e l S y s te m s S a le s In v e n to ry A nnual C a p it a l R e lo c a t io n M IS m anag e m e nt C o n tro l b u d g e t in g I n v e s t m e n t a n a ly s is a n a ly s is P r ic in g /p r o fit a b ilit y C o n tra c t c o s t D SS S a le s r e g io n P r o d u c tio n C o st a n a ly s is a n a ly s is a n a ly s is S c h e d u lin g a n a ly s is K n o w le d g e - L e v e l S y s t e m s K W S E n g in e e r in g G r a p h ic s M a n a g e r ia l w o r k s t a t io n s w o r k s t a t io n s w o r k s t a t io n s O A S W o rd D o cum e nt E le c t r o n ic p r o c e s s in g I m a g in g C a le n d a r s O p e r a tio n a l L e v e l S y s te m s M a c h in e c o n tr o l S e c u r it ie s P a y r o ll C o m p e n s a t io n T P S t r a d in g O r d e r T r a c k in g P la n t s c h e d u lin g A c c o u n t s p a y a b le T r a in in g & d e v e lo p m e n t O r d e r p r o c e s s in g M a t e r ia l m o v e m e n t C a s h A c c o u n t s r e c e iv a b le E m p lo y e e r e c o r d k e e p in g c o n tro l m anag e m e nt S a le s a n d M a n u fa c t u r in g F in a n c e A c c o u n t in g H um an m a r k e t in g R e s o u rc e s 17
  • 18. Relationship between different IS ESS MIS DSS KWS/ TPS OAS TPS is a major producer of information for other systems 18
  • 19. Classification of IS by Organizational Structure  Departmental Information Systems  Enterprise Information System  Inter-organizational Systems  NYCE  SABRE or APOLLO 19
  • 20. Classification of IS by Functional Area  The accounting information system  The finance information system  The manufacturing (operations, production) information system  The marketing information system  The human resources information system 20
  • 21. Sales & Marketing Systems  Systems that help the firm identify customers for the firm’s products or services, develop products and services to meet customer’s needs, promote products and services, sell the products and services, and provide ongoing customer support. EXAMPLES System Description Organizational Level Order processing Enter, process, and track orders Operational Market analysis Identify customers and markets using Knowledge data on demographics, markets, consumer behavior, and trends Pricing analysis Determine prices for products Management and services 21
  • 22. Manufacturing and Production Systems  Systems that deal with the planning, development, and production of products and services and with controlling the flow of production. Examples System Description Organizational Level Machine control Control the actions of machines Operational and equipment Computer-aided design (CAD) Design new products using Knowledge the computer Production planning Decide when and how many Management products should be produced Facilities location Decide where to locate new Strategic production facilities 22
  • 23. Finance and Accounting Systems  Systems that keep track of the firm’s financial assets and fund flows. Examples System Description Organizational Level Accounts receivable Track money owed the firm Operational Portfolio analysis Design the firm's portfolio of investments Knowledge Budgeting Prepare short-term budgets Management Profit planning Plan long-term profits Strategic 23
  • 24. Human Resources Systems  Systems that maintain employee records; Track employee skills, job performance, and training; And support planning for employee compensation and career development. Examples System Description Organizational Level Training and development Track employae training, skills, Operational and performance appraisals Career pathing Design career paths for employees Knowledge Compensation analysis Monitor the range and distribution Management ofemployee wages, salaries, and bene6cs Human resources planning Plan the long-term labor force needs Strategic of the organization 24
  • 25. Examples of Business Processes Functional Area Business Process Manufacturing and production Assembling the product Checking for quality Producing bills of materials Sales and marketing Identifying customers Making customers aware of the product Selling the product Finance and accounting paying creditors Creating financial statements Managing cash accounts Human resources Hiring employees Evaluating employees' job performance Enrolling employees in benefits plans 25
  • 26. The Order Fulfillment Process (F 2.12) G e n e ra te S u b m it S a le s O rd er O rd er A c c o u n t in g C hec k A p p ro v e G e n e ra te C r e d it C r e d it I n v o ic e M a n u f a c t u r in g A s s e m b le S h ip & P r o d u c t io n P ro d u c t P ro d u c t 26
  • 27. Customer Relationship Management  Customer relationship management Business and technology discipline to coordinate alt of the business S a le s T e le p h o n e s a le s processes for dealing with customers. W e b s a le s F ie ld s a le s R e t a il s a le s U n if ie d v i e w o f c u s t o m e r s M a r k e t in g C a m p a ig n d a t a C o n s is t e n t m e s s a g e t o c u s t o m e r s C o n ten t E n d -to -e n d c u s to m e r c a re D a t a a n a ly sis L o n g - t e r m c u s t o m e r r e la t io n s h ip s C u s t o m e r S e r v ic e I d e n t if ic a t io n o f b e s t c u s t o m e r s C a ll c e n t e r d a t a W e b se lf se r v ic e d a t a F ie ld s e r v ic e d a t a W ir e le s s d a t a 27
  • 28. Customer Relationship Management  Supply chain management Integration of supplier, distributor, and customer logistics requirements into one cohesive process.  Supply chain Network of facilities for procuring materials, transforming raw materials into finished products,' and distributing finished produce to customers. C a p a c it y , in v e n t o r y le v e l, d e liv e r y s c h e d u le , p a y m e n t t e r m s R e t a il S u p p lie r M a n u fa c tu re r D is t r ib u t o r C u s to m e r O u t le t O r d e r s , r e t u r n r e q u e s t s , r e p a ir a n d s e r v ic e r e q u e s t s , p a y m e n t s 28
  • 29. HOW INFORMATION SYSTEMS CAN FACILITATE SUPPLY CHAIN MANAGEMENT Information systems can help participants in the supply chain:  Decide when and what to produce, store, and move  Rapidly communicate orders Track the status of orders  Check inventory availability and monitor inventory levels  Track shipments  Plan production based on actual customer demand  Rapidly communicate changes in product design 29
  • 30. Enterprise Systems  Firm wide information systems that integrate key business processes so that information can flow freely between different parts of the firm. 30
  • 31. Traditional View of Systems (F. 2.15) B u s in e s s F u n c tio n s M a r k e tin g a n d H um an M a n u fa c tu r in g A c c o u n tin g F in a n c e S a le s R e sou rce s O r g a n iz a t io n a l O r g a n iz a tio n a l B o u n d a r ie s B o u n d a r ie s B u s in e s s B u s in e s s B u s in e s s B u s in e s s B u s in e s s P rocesse s P rocesse s P roce sse s Processes Processes H um an M a n u fa c tu r in g A c c o u n tin g F in a n c e M a r k e tin g a n d R esources S y ste m s S y ste m s S y ste m s S a le s S y s te m s S y s te m s V en dors I n fo r m a tio n S y s te m s C u stom e rs 31
  • 32. Enterprise Systems (F. 2.16) M a n u fa c tu r in g A c c o u n tin g E n te r p r is e S y s te m B u s in e s s P r o c e s s O r g a n iz a tio n a l O r g a n iz a tio n a l B o u n d a r ie s B o u n d a r ie s B u s in e s s P r o c e s s V e n dors B u s in e s s P r o c e s s C u sto m e rs E n te r p r is e -w id e b u s in e s s proce sse s H um an S a le s a n d F in a n c e R e sou rce s M a r k e tin g 32
  • 33. Benefits and Challenges of Enterprise Systems  Benefits  Firm structure and organization: One Organization  Management: Firm wide Knowledge-based Management Processes  Technology: Unified Platform  Business: More Efficient Operations and Customer-driven Business Processes  Challenges  Daunting Implementation  High Up-front Costs and Future Benefits  Inflexibility 33
  • 34. Extended Enterprises  Extended Enterprises: Networks linking systems of multiple firms in an industry. Also called extended enterprises.  Vertical industrial networks Networks for integrating the operations of a firm with its suppliers.  Horizontal industrial networks Networks for linking firms across an entire industry. 34
  • 35. Industrial Networks (F. 2.17) H o r iz o n ta l in d u s tr ia l n e tw o r k F ir m s F ir m F ir m F ir m F ir m in a s in g le 1 2 3 4 in d u s t r y F ir m v a lu e c h a in s a n d e n t e r p r is e s y s t e m s In d u s try v a lu e I n d u s t r ia l N e t w o r k s c h a in F ir m s in F ir m S u p p lie S u p p lie S u p p lie c o m p le m e n t a r y 1 r r r 1 2 3 b u s in e s s V e r t ic a l in d u s t r ia l n e t w o r k 35