1. DEPARTMENT OF MANAGEMENT STUDIES
SCHOOL OF MANAGEMENT
PONDICHERRY UNIVERSITY
TRENDS IN JEWELLERY
Submitted To: Dr. L. MOTHILAL
REPORT
Submitted By
KAMALAKKANNAN G KARTHIKA
Section – B

2. Jewellery Industry
INTRODUCTION
Gems and Jewellery have been a part of most of the cultures of the
world at some point of time or other. From its basic use as currency, it is now
used as an instrument to store and display wealth. In the recent past (last 3-4
decades), this industry has shown an impressive growth worldwide. The
current global market for the sector is estimated at around 85 Billion USD and
has shown a CAGR of 5-10% in the last decade.
CLASSIFICATION
GEMS AND JEWELLERY
INDUSTRY
POLISHED GOLD & SYNTHETIC
GEM STONES
DIAMONDS JEWELLERY STONES
The gems and jewellery industry can broadly be categorised in four segments
namely polished diamonds, Gem Stones (such as topaz, ruby, emerald etc.),
Gold and other precious metal jewellery and Synthetic stones (made of plastic,
glass or other materials).
Page | 1

3. INDUSTRY OVERVIEW
Indian Jewellery market in 2007 was valued at 70,000 cr. INR (Business
ry
Standard).
• India’s Jewellery market size – US$ 13 billion
• Gold Jewellery market CAGR 10 -15%
ewellery
• Diamond Jewellery market growth – 27%
• India remains in world’s largest consumer of gold.
• Exports about $ 17 Million in 2006 – 07
GOLD
80% OTHERS
INDIAN JEWELLERY INDUSTRY
Share of India's Gem and Jewellery Sector
4% Oganised Retailer
Family Jewellers
96%
Marriage/Functions
30
20
Investment 10 Daily
Purpose of Purchase 0
Gifts Festivals
Page | 2

4. TODAY
The industry of jewellery has flourished in the past few years due to the
increased demand of fashionable jewellery. The export and import of jewellery
has also amplified. People nowadays have a passion for jewellery which
accounts for the growth of this industry all over the world. Jewellery is used for
fashion as well as decoration. In the past jewellery was used to adorn bible
monuments and other decorations were made using different pieces of
valuable jewels. A wide variety of jewellery is available; costume jewellery,
fashion jewellery, body jewellery, antique jewellery, traditional jewellery,
modern jewellery and many more.
LATEST TRENDS
a) Recent fluctuations in the stock market, reduced Interest rates made
attractive on jewellery investment.
b) The gems and jewellery industry occupies an important position in the
Indian economy.
c) It is a leading foreign exchange earner, as well as one of the fastest
growing industries in the country.
d) The Indian gems and jewellery industry is competitive in the world
market due to its low cost of production and the availability of skilled
labour.
e) The industry has set up a worldwide distribution network, of more than
3,000 offices for the promotion and marketing of Indian diamonds.
f) India is the diamond polishing capital of the world specially the states of
Gujarat and Maharashtra.
g) 100% FDI is permitted in gems and jewellery sector.
h) The growth of Branded Jewellery is eminent in the coming days.
Page | 3