Marketing Management 16th edition by Philip Kotler test bank.docx
Design Lab: Reinventing the Nonprofit Work Ethnic
1. Guidestar
Annual
Learning
Conference:
Donor
Edge
Design
Lab
Healthy
and
Happy
Nonprofit:
Strategies
for
Impact
without
Burnout
Facilitator:
Beth
Kanter,
Trainer,
Speaker,
and
Author
Alliance
of
Nonprofit
Management
Conference
2. Beth
Kanter:
Master
Trainer,
Author,
Speaker
and
Blogger
@kanter
3. Design
Thinking
Behaviors
•
Engagement
with
people
•
Itera=on
•
Interdisciplinary
collabora=on
It
isn’t
…
• Something
en=rely
new
• A
one-‐shot
deal
• A
one-‐size-‐fits-‐all
development
process
Reduces
overall
development
costs
and
mi=gates
the
risk
of
big
failure
• Helps
organiza=ons
get
the
right
solu=on,
faster
• Equips
you
to
tame
highly
complex
problems
• Promotes
collabora=on
and
problem
solving
• Provides
teams
a
framework
for
repeatable
innova=on
• Helps
culture
change
4.
5.
6. • Leave the room
with some new
ideas about how
to integrate self-
care into your
nonprofit
workplace
• Beth gets user
research for her
book
Agenda OUTCOMES
•
Interac=ve
•
Co-‐Learning
•
Everyone
is
a
designer
FRAMING
Design
Lab
Overview
Looking:
Interviews
Understanding:
Rose,
Bud,
Thorn
Affinity
Mapping
Problem
Defini=on
Break
Making
Round
Robin
Rapid
Prototyping
Presenta=ons
Reflec=on
7. Happy
Healthy
Nonprofit
Hard
Skills
Management
Financial
Systems
Strategic
Planning
Program
Plans
EvaluaFon
Sustainability
SoG
Skills
Pillars
of
Self-‐Care
Culture
of
replenishment
Managing
technology
and
informa=on
overload
Effec=ve
team
work
habits
and
communica=on
Scaling
A
Healthy
and
Happy
Culture
Mindful
Leadership
8. • How
might
we
encourage
nonprofit
leaders
and
people
who
work
for
nonprofits
that
a
healthier
way
of
working
leads
to
beWer
results?
• How
might
we
encourage
self-‐care
at
the
individual
and
organiza=onal
level
as
a
strategy
for
success
and
sustainability?
Problem
Statements
10. Looking:
Ethnographic
Research
• Helps
you
gain
informa=on
directly
• Challenges
your
preconcep=ons
• Deepens
your
empathy
for
others
• Builds
credibility
with
stakeholders
Interviews
Fly
on
the
Wall
Contextual
Inquiry
Walk
A
Mile
Immersion
11. Looking:
Interviewing
Interview
#1:
Partner
B
ask
Partner
A
to
walk
you
through
their
typical
work
day
at
or
for
a
nonprofit.
Partner
B
listen
and
take
notes.
(5
minutes)
Switch
Roles
and
repeat
interviews
(5
minutes)
A
B
12. Looking:
Interviewing
Interview
#2:
Partner
B
ask
Partner
A
ask
what
they
observed
at
their
nonprofits
or
other
nonprofits
about
a]tudes
and
behaviors
related
to
self-‐care
in
the
workplace?
Partner
A
listen
and
take
notes.
(5
minutes)
Switch
Roles
and
Repeat
Interviews
(5
minutes)
A
B
14. • What
types
of
self-‐care
ac=vi=es
are
they
already
doing
or
have
observed?
• What
is
a
challenge
to
self-‐care
personally
and
organiza=onal
culture?
• What
is
an
opportunity
for
self-‐
care
individually
and
organiza=onal
culture?
Understanding:
Insights
from
Research
Group
Discussion
Take
Notes
Write
on
SFcky
Notes
(10
minutes)
15. 20-‐30
Minutes
Group
Understanding:
Affinity
Clustering
• Iden=fies
paWerns
• Helps
to
iden=fy
issues
and
insights
• Reveals
thema=c
paWerns
• Builds
a
shared
understanding
• Facilitator
Tips
16. Affinity
Cluster
Problem
Framing:
Brainstorm
Design
QuesFons
• Helps
us
ask
right
ques=ons
for
idea=on
• Challenges
our
assump=ons
• Helps
us
see
different
perspec=ves
• Invites
divergent
thinking
• How
might
we
…
5
minutes
Need
a
Volunteer
17. Problem
Framing:
SFcky
Dot
VoFng
• Vo=ng
–
best
design
ques=on
• Each
person
get
2
red
dots
• Pick
one
for
next
step
5
minutes
19. Making:
IdeaFon
Generative
Collaborative
Idea Generation
Lots of Ideas
20. Round
Robin:
Group
Concept
IdeaFon
• Some=mes
the
collec=ve
voice
of
several
speaks
more
powerfully
than
a
single
voice
alone.
• Round
Robin
allows
for
the
genera=on
of
fresh
ideas
by
providing
a
format
for
group
authorship.
• As
an
idea
is
passed
around
from
person
to
person,
it
can
grow
and
change
in
unexpected
ways
and
uncover
original
ideas
• Par=cipants
inherit
and
build
up
on
each
other’s
ideas.
• Even
if
idea
seems
crazy
or
impossible,
it
might
contain
the
seed
of
something
great
• The
result
is
that
the
idea
is
bigger
than
one
person
could
imagine
on
their
own
21. INSERT
Statement
Round
Robin:
Group
Concept
IdeaFon
• Write
down
the
design
brainstorm
ques=on
• Write
down
an
unconven=onal
solu=on
• Collect
worksheets
and
redistribute
worksheets
• Write
down
all
the
reasons
why
the
solu=on
will
fail
• Write
down
your
table
number
on
the
paper
• Collect
worksheets
and
redistribute
• Revise
the
solu=on
• Collect
worksheets
and
pass
to
next
table
15
minutes
29. Visualize
the
Vote:
Debrief
Ideas/PrioriFze
• Vo=ng
–
best
overall
concept
and
best
details
• Each
person
get
5
red
dots
and
1
green
dots
• Debrief
30. Closure
• Just
two
words
as
your
takeaway
• Feedback
on
the
process
• Group
photo