3. My
Work:
The
Networked
Nonprofit
Networked
Nonprofits
are
simple,
agile,
and
transparent
Listen
and
engage
with
networks
of
people
and
organizations
to
reach
outcomes
Staff
and
board
leverage
their
professional
networks
in
service
of
mission
Experts
at
using
social
media
and
online
collaboration
tools
to
make
the
world
a
better
place
23. Networked
Leadership
Mindset
and
Skillsets
• Leadership
through
active
social
participation
and
engagement
• Listening
and
cultivating
organizational
and
professional
networks,
including
influencers
• An
authentic
voice
and
compelling
personal
brand
• Transparent,
agile,
and
responsive
• Shares
content
with
and
from
network
to
create
positive
loop
• Social
media
literacy
and
comfort
• Effective
online
collaboration
internally
and
w/
outsiders
24. Start
With
Your
Insiders!!
Staff
Board
• Believe
in
your
organization
• Have
the
desire
to
work
to
make
things
better
• Understand
your
nonprofit
mission
and
the
bigger
picture
• Already
have
great
stories
about
your
organization
• Have
networks
who
may
already
be
interested
in
your
organization
• Know
your
organization
and
industry
really
well
• May
already
be
using
social
media
channels
25. RWJF:
Foundation
Strategy
-‐ #cultureofhealth
“We
believe
that
striving
toward
a
culture
of
health
will
help
us
realize
our
mission
to
improve
health
and
health
care
for
all
Americans. ”
GOALS
Inform
Behavior
Change
Audience:
Grantees,
Researchers,
Policy
Makers,
Practitioners
33. Turtle
• Profile
locked
down
(or
not
present)
• Share
content
with
family
and
personal
friends
• Little
benefit
to
your
organization/professional
Jelly
Fish
• Profile
open
to
all
• Share
content
&
engage
frequently
with
little
censoring
• Potential
decrease
in
respect
Chameleon
• Profile
open,
curated
connections
• Engagement
Strategy:
Purpose,
Audience,
Persona,
Tone
• Increased
thought
leadership
for
you
and
your
organization
Based
on
“When
World’s
Collide”
Nancy
Rothbard,
Justin
Berg,
Arianne
Ollier-‐Malaterre
(2013)
What
Kind
of
Social
Animal
Are
You?
47. Your
Social
Profile
is
an
Elevator
Speech
• What
is
your
professional
expertise?
• Why
should
someone
follow
you?
• What
hashtags
or
keywords
align
with
your
objectives,
audiences?
• Does
your
cover
image
align
with
your
objectives,
audiences?
• What
makes
you
human?
• Disclaimer?
48.
49.
50. Many
More
Tips
in
the
Book
www.bethkanter.org
The
Happy
Healthy
Nonprofit
http://bit.ly/happyhealthynpbook