This document provides an agenda and summary for a check-in call about becoming a networked NGO using social media effectively. The call reviewed promotion and engagement tips, including getting attention through individual profiles, staff/volunteer help, and cross-promoting channels. Engagement drops were discussed if conversations aren't started through open-ended questions, different content types, and always commenting. Next steps are for participants to try 3-5 outreach tactics per week and report back on fan increases. The next call is scheduled for October 12.

1. Becoming A Networked NGO
Using Social Media Effectively
Check-In Call #3
Sept. 14, 2012 – 9:30 am India Time
Sept. 13, 2012 – 9:00 pm California Time

2. Arrival ….
If you arrive before the start time of
the call, announce yourself and then
mute …
CHAT QUESTION: What technique for
outreach do you think you will try
first?

3. Agenda
Roll Call
Quick Review : Promotion Tips
Quick Review: Engagement Tips
Check-In
Next Steps

4. Ladder of Engagement
Attention
Engagement
Action
Love
Basedon “Birth of a Super Fan” by Aliza Sherman

5. Cross Promote All Channels

6. Get Attention: Use Your Individual Profile

7. Get Attention By Giving Attention: Use Your
Individual Profile

8. Get Attention: Staff and Volunteers Can Help

9. 22 Ways To Get Attention
#1: Put your fan page URL in your email signature
#2: Write a blog post about your facebook page or point to a thread
#3: Tag other, well-trafficked fan pages in your updates
#4: Ask your Twitter followers to join your fan page
#5: Invest in Facebook ads
#6: Put a fan page widget on your blog or website
#7: Call to action to join on your web site
#8: Put your fan page URL on your business cards
#9: Put a link on your personal Facebook profile
#10: Harness the power of your team
#12: Put a tag in your YouTube videos
#13: Put your fan page URL on your Twitter profile background
#14: QR codes for your page
#15: Use your fan page (Invite friends on upper right)
#16: Add a Like box
#17: Use targeted keywords in a Google AdWords
#18: Redirect your webinar guests to your fan page
#19: Put your fan page URL in your Keynote/PowerPoint slides
#20: Use the join short code
#21: Recruitment Campaign - giveaways
#22: Basic SEO for your page

10. Why Does Engagement Drop?
Engage in comments
Get fans to share

11. Engagement
Conversation Starters
Open Ended Questions
Different Types of Content
Always Be Commenting

12. Beethoven Festival Fan Page
Specific What is your favorite Beethoven Symphony?
Yes or No Is Beethoven’s Fifth Smphony, your favorite?
Timely Today is Beethoven’s Birthday! How are you celebrating?
Edgy Do think music in the schools should be cut from public school budgets?
Photo What do you think of Beethoven’s family portrait?
True or False True or False: Beethoven was completely deaf when we wrote the 9th
Symphony
Direct Why do you think people love or hate classical music?
Preference Do you like early or late Beethoven?
Fun If you were stuck on a deserted island with one Beethoven CD to listen to ….
Events Who is attending our All-Beethoven Piano Music concert?
Experience What was your favorite moment from our All-Beethoven Piano Music concert
last night?
Humanistic Have you seen someone fall asleep at a classical music concert?
Tips What is your favorite restaurant for before concert dining?
Mad Lib If Beethoven’s (fill in the name of piece) was on the concert program, I
would not miss it for the world.

13. Organization Participants
Mr. Avinash Chaudhary
Advocating Reproductive Choices (ARC)
Dr. Tultul Hazra Das
Dr. Shilpa Shroff
Dr. Shweta Krishnan
Asia Safe Abortion Partnership (ASAP)
Dr. Suchitra Dalvie
Check-In
Ms. Bharati Ramachandran
BARAPANI
Mr. Chandan Shyam
Ms. Smita Anand
CEDPA – India
Ms. Priyanka Mukherjee
Mr. Tushar Deshmukh
Family Planning Association of India
Ms. Bindiya Nimia
Guide Star India Ms. Pushpa Aman Singh
Mr. John Bodra
IIE India
Ms. Preeti Tanwar Anand
JANANI
Ms. Mona Sinha
Ms. Sona Sharma
Population Foundation of India Ms. Jayati Sethi
Ms. Shree Venkatram
Mr. Deepak Balan
Population Health Services India
Ms. Renuka Raj
Ms. Anuradha Mondal
Reach India
Mr. Alay Barah

14. Next Action Step
Can you make a plan to try 3-5 tactics per
week?
Write down your number fans today and
be ready to report on if they increased
and why

15. ADJOURNED!
Have a wonderful Day!
Next Call: October 12, 2012
9:30 am India Time