India NGO Peer Group
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This document provides an agenda and summary for a check-in call about becoming a networked NGO using social media effectively. The call reviewed promotion and engagement tips, including getting attention through individual profiles, staff/volunteer help, and cross-promoting channels. Engagement drops were discussed if conversations aren't started through open-ended questions, different content types, and always commenting. Next steps are for participants to try 3-5 outreach tactics per week and report back on fan increases. The next call is scheduled for October 12.
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India NGO Peer Group
- 1. Becoming A Networked NGO Using Social Media Effectively Check-In Call #3 Sept. 14, 2012 – 9:30 am India Time Sept. 13, 2012 – 9:00 pm California Time
- 2. Arrival …. If you arrive before the start time of the call, announce yourself and then mute … CHAT QUESTION: What technique for outreach do you think you will try first?
- 3. Agenda Roll Call Quick Review : Promotion Tips Quick Review: Engagement Tips Check-In Next Steps
- 4. Ladder of Engagement Attention Engagement Action Love Basedon “Birth of a Super Fan” by Aliza Sherman
- 5. Cross Promote All Channels
- 6. Get Attention: Use Your Individual Profile
- 7. Get Attention By Giving Attention: Use Your Individual Profile
- 8. Get Attention: Staff and Volunteers Can Help
- 9. 22 Ways To Get Attention #1: Put your fan page URL in your email signature #2: Write a blog post about your facebook page or point to a thread #3: Tag other, well-trafficked fan pages in your updates #4: Ask your Twitter followers to join your fan page #5: Invest in Facebook ads #6: Put a fan page widget on your blog or website #7: Call to action to join on your web site #8: Put your fan page URL on your business cards #9: Put a link on your personal Facebook profile #10: Harness the power of your team #12: Put a tag in your YouTube videos #13: Put your fan page URL on your Twitter profile background #14: QR codes for your page #15: Use your fan page (Invite friends on upper right) #16: Add a Like box #17: Use targeted keywords in a Google AdWords #18: Redirect your webinar guests to your fan page #19: Put your fan page URL in your Keynote/PowerPoint slides #20: Use the join short code #21: Recruitment Campaign - giveaways #22: Basic SEO for your page
- 10. Why Does Engagement Drop? Engage in comments Get fans to share
- 11. Engagement Conversation Starters Open Ended Questions Different Types of Content Always Be Commenting
- 12. Beethoven Festival Fan Page Specific What is your favorite Beethoven Symphony? Yes or No Is Beethoven’s Fifth Smphony, your favorite? Timely Today is Beethoven’s Birthday! How are you celebrating? Edgy Do think music in the schools should be cut from public school budgets? Photo What do you think of Beethoven’s family portrait? True or False True or False: Beethoven was completely deaf when we wrote the 9th Symphony Direct Why do you think people love or hate classical music? Preference Do you like early or late Beethoven? Fun If you were stuck on a deserted island with one Beethoven CD to listen to …. Events Who is attending our All-Beethoven Piano Music concert? Experience What was your favorite moment from our All-Beethoven Piano Music concert last night? Humanistic Have you seen someone fall asleep at a classical music concert? Tips What is your favorite restaurant for before concert dining? Mad Lib If Beethoven’s (fill in the name of piece) was on the concert program, I would not miss it for the world.
- 13. Organization Participants Mr. Avinash Chaudhary Advocating Reproductive Choices (ARC) Dr. Tultul Hazra Das Dr. Shilpa Shroff Dr. Shweta Krishnan Asia Safe Abortion Partnership (ASAP) Dr. Suchitra Dalvie Check-In Ms. Bharati Ramachandran BARAPANI Mr. Chandan Shyam Ms. Smita Anand CEDPA – India Ms. Priyanka Mukherjee Mr. Tushar Deshmukh Family Planning Association of India Ms. Bindiya Nimia Guide Star India Ms. Pushpa Aman Singh Mr. John Bodra IIE India Ms. Preeti Tanwar Anand JANANI Ms. Mona Sinha Ms. Sona Sharma Population Foundation of India Ms. Jayati Sethi Ms. Shree Venkatram Mr. Deepak Balan Population Health Services India Ms. Renuka Raj Ms. Anuradha Mondal Reach India Mr. Alay Barah
- 14. Next Action Step Can you make a plan to try 3-5 tactics per week? Write down your number fans today and be ready to report on if they increased and why
- 15. ADJOURNED! Have a wonderful Day! Next Call: October 12, 2012 9:30 am India Time
Notes de l'éditeur
- This is our agenda – we’ll pause along the way for questions.
- Scaffolding by depth of relationship is a familiar framework for many nonprofits – whether it is donors or activists have tactics that move people up the ”Ladder of Engagement.” This is how it plays out on Facebook – you want to get people to move from “passive attention” to “loving” you Facebook so they will tell other people about your work.Aliza Sherman http://gigaom.com/collaboration/how-to-know-a-good-fan-on-facebook/
- https://www.facebook.com/cariegrls/posts/146133508858341
- https://www.facebook.com/pushpaaman/posts/470695132949694
- #1: Put your fan page URL in your email signature#2: Write a blog post about your facebook page or point to a thread#3: Tag other, well-trafficked fan pages in your updates#4: Ask your Twitter followers to join your fan page#5: Invest in Facebook ads#6: Put a fan page widget on your blog or website#7: Call to action to join on your web site#8: Put your fan page URL on your business cards#9: Put a link on your personal Facebook profile#10: Harness the power of your team#12: Put a tag in your YouTube videos#13: Put your fan page URL on your Twitter profile background#14: QR codes for your page#15: Use your fan page (Invite friends on upper right)#16: Add a Like box#17: Use targeted keywords in a Google AdWords#18: Redirect your webinar guests to your fan page#19: Put your fan page URL in your Keynote/PowerPoint slides#20: Use the join short code#21: Recruitment Campaign - giveaways#22: Basic SEO for your page
- http://www.bethkanter.org/research-fb-engagement/
- http://www.bethkanter.org/research-fb-engagement/