21. That thought makes me wonder about social networks will continue to change our lives and our work. Will the nonprofit development officer of the future say, "It's not who you know, but whether you're connected with them online." Will the development professional of the future say it isn’t who you know, but who you’re connected with them online?
22. That thought makes me wonder about social networks will continue to change our lives and our work. Will the nonprofit development officer of the future say, "It's not who you know, but whether you're connected with them online." The Social Graph means that we can’t work in silos. Staff must be encouraged to leverage their own social networks and work beyond the firewall.
25. Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates content Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creation TALK CONVERSATIONS Source: Slide 10 from " What's Next In Media ?" by Neil Perkin Understand the differences
26. Source: David Wilcox, The Social Reporter One Way Social Media Take it from us Get it from our friends Different Approaches
27. Involvement Participator Type Ladder of Engagement Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
63. Is that growth natural or guided? Month ending # of fans Fan growth Event 7/19/08 158 0 Started page 8/19/08 225 67 No action 9/19/08 464 239 Community Mgr begins to post and interact 10/19/08 1023 559 Comm Mgr talks with fans
64.
65. Thank You! Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address]
Notes de l'éditeur
http://www.flickr.com/photos/rborja/1798622687/ Developing and Managing Relationships