Listen Learn Adapt
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http://beth.typepad.com/beths_blog/2009/02/riffing-on-listen-learn-and-adapt-need-your-organizations-adaption-stories.html
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Listen Learn Adapt
- 1. http://www.flickr.com/photos/truebluetitan/273269366/ * Inspired by David Armano By Beth Kanter, Beth’s Blog Listen, Learn, Adapt *
- 2. David Armano says Insight must before Investment when implementing a social media project. David Armano Go read it, I’ll wait. Listen, Learn, Adapt
- 3. Sum of Time & Money Saved Plus …. Minus … Time & Money spent Equals … ROI Money earned or donated Benefits translated into value Plus …. Traditional Return on Investment Process
- 4. Listen Learn Adapt Return on Insight
- 5. Insight comes before financial calculations
- 6. Put on your listening ears
- 8. Why do I need to keep these ears on all the time?
- 9. The Red Cross has discovered the value of continuous listening
- 13. Relationship building Customer service issue BIG PROBLEM! Staff determines what type of response
- 14. Look for Trends Over Time Very important step!
- 17. Think like a scientist Essential Optional
- 18. Observe and sift through qualitative data like a Primatologist
- 19. You’re saying that our clients are primates? Anthropologist * is a better metaphor Armano describes it as “digital anthropologist”
- 21. Document on the fly
- 22. I like to visually document too …
- 23. Look at numbers .. You still have to measure to improve
- 24. Harvest Insights
- 25. Synthesize
- 26. The most important thing: Pick the right social media metric!
- 27. My point: It’s not all about page views Not dead!
- 28. Create Comment Click Collect Critic Engagement Metrics
- 29. There are also other metrics, but numbers alone are meaningless unless you look at trends against your objectives, audience, and strategy
- 31. This is the hard part
- 32. You have to be nimble
- 33. The Humane Society knows this …
- 36. Did they stop doing photo contests as a result? They adapted … Thank God!
- 37. Carrie Lewis, HSUS “ Since this was our first run at a photo petition, it was difficult to get across exactly what we wanted people to do without writing a book. So every person who needed help was answered personally. This gave us a good idea of how to more clearly explain ourselves next time. “
- 39. 3,000 submissions 3,000 submissions
- 40. Did it evolve?
- 41. Wisdom of the Crowds Meets Person-to-Person Fundraising
- 44. Was it worth it?
- 45. It is easier to adapt your social media project Harder to adapt your organization One Last Thing
- 47. Number of Months Using of Listen, Learn, Adapt Process Dollars Return Insight Insight Comes Before Investment: ROI $
- 48. Thank You! Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address]
- 49. Beth’s Writings and Resource Collections I have two personal learning spaces Social Media Listening http://socialmedia-listening.wikispaces.com/ Social Media Metrics http://socialmediametrics.wikispaces.com/ Plus you can check out my blog posts on the topic http:// beth.typepad.com/beths_blog/listening / http:// beth.typepad.com/beths_blog/roi / http:// beth.typepad.com/beths_blog/socialmediametrics /
- 50. Inspiration and Sources Sources of Inspiration Read David Armano’s “Listen, Learn, Adapt” – It’s brilliant. http:// darmano.typepad.com / WeAreMedia: Nonprofit Social Media Starter Kit http://www.wearemedia.org/ (I’m the wiki facilitator and gardener) All Photos Creative Commons Licensed from Flickr and attribution in notes
Notes de l'éditeur
- http://www.flickr.com/photos/truebluetitan/273269366/ http://darmano.typepad.com/logic_emotion/2009/01/weve-been-thinking-about-the-current-economic-climate-and-the-pressure-not-to-mention-scrutiny-digital-if-not-all-initi.html