Contenu connexe Similaire à Secrets of Personal Fundraising Similaire à Secrets of Personal Fundraising (20) Secrets of Personal Fundraising11. What you
need to know
to launch a
successful
campaign!
Learning Goals 16. “ It can't be about the cause so much as
the messenger.quot;
Katya Andresen, Network For Good 23. School Leisure
Professional
Friends
Community
YOU
Neighbors
Family
Social Network
Work 26. Social Networks: First Generation
1) I am linked to ->
-> to you
--->You are linked to her ->
-> to her…
Source: Slideshare by Rashmi Sinha 39. Step 1: Campaign Planning
Internal
conversation
Feedback
A Match
Getting
Organized 42. Getting
Organized
Goal
$ Amount
Timeline
System
Help me sponsor Leng Sopharath's college education
so she can make a better life for herself 43. Goal
Exercise:
Type into the Chat
Help me raise $X to do Y for
Z outcome 45. The Ask
1. Outcome of donor’s gift
2. Why Important To You
3. Money will be used for …
4. Call to Action
5. Close 70. The Secrets to Success!
1. It’s about you and why you care!
2. Be clear about what the money will do
3. Urgency and humor work
4. Leverage your social network on and
offline
5. Don’t under estimate!
6. Say thank you in visible and creative
ways
7. Be a bridge between your cause and
donors