This presentation shares useful tips on developing, sustaining and promoting a professional image online and helps you brand yourself completely free! Particularly useful for freelancers, entrepreneurs, bloggers and writers.

1. ΔΙΑΔΥΚΤΙΑΚΗ
ΕΠΑΓΓΕΛΜΑΤΙΚΗ
ΤΑΥΤΟΤΗΤΑ
Katerina Antoniou
15 June 2013
Nicosia, Cyprus
Creating your
online
professional
brand

2. CREATING A BRAND
 Who?
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
Entrepreneurs
Social Entrepreneurs
Freelancers
Service Providers
Youth
 Why?
 Networking
 Outreach
 Legitimacy
 How?
 WHICH KEY WORDS DESCRIBE YOUR EXPERTISE?

3. ESTABLISHING YOUR BRAND
A personal brand established through:
 Social media profiles
 Personal web pages
 Blogs
 Articles
 Photos
 Videos
 Comments
 Become a legitimate resource

4. TAILORING YOUR BRAND
A strong brand must have:
 A common message across channels
 An identified target audience
 Dif ferentiation
 Sustainability
 Approachability
 Innovation/Creativity: a spark!
 Flexibility
 Strong Visuals/Design
 A COMMUNICATIONS STRATEGY!

5. MANAGING YOUR ONLINE PRESENCE
 Keep active through status updates
 Update all profiles at once
 Network through comments, recommendations, group
discussions
 Keep informed of changes on privacy settings
 Run occasional searches to monitor your brand

6. FACEBOOK
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What would you like a potential employer to see?
How about a group/page?
A visible brand: images and tips
Facebook ads
Check your privacy settings

7. TWITTER
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Short and to the point
Hashtags
Live feed
Photos/Videos
Ability to grasp relevant current events
Becoming a resource

8. LINKEDIN
USEFUL TIPS:
 Fill out all available sections (experience, skills etc)
 Upload a professional photo
 Import an updated CV
 Link to all your social media, website and blog(s) through the
“Websites” section
 Request for recommendations
 Ask your contacts to endorse you on your skills
 Make status updates to stay visible in network streams
 Join relevant groups and answer questions

9. BLOGGING

10. EXERCISE!
THE ELEVATOR PITCH
 You meet your dream employer/funder in the elevator
 REMEMBER: Presenting yourself doesn’t mean “I am X, I
studied Y”, but instead “I have this information about this
topic”
 You have one minute to present yourself
GO!