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India Smartphone
Market Share 2018
HIGHLY COMPETITIVE MARKET IN THE WORLD
Data Source – https://Candytech.in
Top 5 Smartphone Brands in India
 Top 5 Smartphone Brands in India Q3 2018:
 Xiaomi – Market Share – 27%
 Samsung – Market Share – 23%
 Vivo – Market Share – 10%
 Micromax – Market Share – 9%
 Oppo – Market Share – 8%
 Others (Apple, LG, Huawei, Asus, Google, Lenovo etc) – Market Share –
23%
Vendor Wise Market Share Q3 2018
Xiaomi
27%
Samsung
23%
Vivo
10%
Micromax
9%
Oppo
8%
Others
23%
Smartphone Market Share Q3 2018
Xiaomi
Samsung
Vivo
Micromax
Oppo
Others
Data Source – https://Candytech.in
Premium Smartphone Market Share
22%
23%
24%
25%
26%
27%
28%
29%
30%
Oneplus Samsung Apple
30%
28%
25%
Q3 2018 Market Share Greater than Rs 30000/$400 Segment
Data Source – https://Candytech.in
Smartphone Market Share 2017 and
2018
India Smartphone
Market Share
2017-18
2017-
Q1
2017-
Q2
2017-
Q3
2017-
Q4
2018-
Q1
2018-
Q2
2018-
Q3
Xiaomi 13% 16% 22% 25% 31% 28% 27%
Samsung 26% 24% 23% 23% 26% 28% 23%
vivo 12% 13% 8% 6% 6% 12% 10%
Oppo 10% 10% 8% 6% 6% 9% 8%
Huawei 1% 1% 1% 1% 3% 3% 3%
Others 38% 36% 38% 39% 28% 20% 23%
Data Source – https://Candytech.in
Some Key Insights
 About 45% market share is taken by Chinese vendors Xiaomi, Oppo and Vivo which are expanding presence both
online as well as offline.
 Another noticeable thing is Huawei the number 2 brand in the world is doing poorly in the Indian market. Despite
the company has launched a plethora of devices like the Honor Play and Huawei P20 Pro.
 Nokia is also doing well as per the counterpoint research with the latest phones like the Nokia 5.1 plus, Nokia 6.1
Plus, and Nokia 3.1 plus.
 Asus is also making a strong comeback in the market with the launch of the Zenfone Max Pro M1 and the Zenfone
5Z.
 The only brand which is having a lukewarm response in the Indian market is Apple, due to the absurdly high prices
for the new Xs and the Xs Max.
 The report doesn’t share Apple market share in India but as per previous data, it should be less than 3%.

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Smartphone market share india Q3 2018

  • 1. India Smartphone Market Share 2018 HIGHLY COMPETITIVE MARKET IN THE WORLD Data Source – https://Candytech.in
  • 2. Top 5 Smartphone Brands in India  Top 5 Smartphone Brands in India Q3 2018:  Xiaomi – Market Share – 27%  Samsung – Market Share – 23%  Vivo – Market Share – 10%  Micromax – Market Share – 9%  Oppo – Market Share – 8%  Others (Apple, LG, Huawei, Asus, Google, Lenovo etc) – Market Share – 23%
  • 3. Vendor Wise Market Share Q3 2018 Xiaomi 27% Samsung 23% Vivo 10% Micromax 9% Oppo 8% Others 23% Smartphone Market Share Q3 2018 Xiaomi Samsung Vivo Micromax Oppo Others Data Source – https://Candytech.in
  • 4. Premium Smartphone Market Share 22% 23% 24% 25% 26% 27% 28% 29% 30% Oneplus Samsung Apple 30% 28% 25% Q3 2018 Market Share Greater than Rs 30000/$400 Segment Data Source – https://Candytech.in
  • 5. Smartphone Market Share 2017 and 2018 India Smartphone Market Share 2017-18 2017- Q1 2017- Q2 2017- Q3 2017- Q4 2018- Q1 2018- Q2 2018- Q3 Xiaomi 13% 16% 22% 25% 31% 28% 27% Samsung 26% 24% 23% 23% 26% 28% 23% vivo 12% 13% 8% 6% 6% 12% 10% Oppo 10% 10% 8% 6% 6% 9% 8% Huawei 1% 1% 1% 1% 3% 3% 3% Others 38% 36% 38% 39% 28% 20% 23% Data Source – https://Candytech.in
  • 6. Some Key Insights  About 45% market share is taken by Chinese vendors Xiaomi, Oppo and Vivo which are expanding presence both online as well as offline.  Another noticeable thing is Huawei the number 2 brand in the world is doing poorly in the Indian market. Despite the company has launched a plethora of devices like the Honor Play and Huawei P20 Pro.  Nokia is also doing well as per the counterpoint research with the latest phones like the Nokia 5.1 plus, Nokia 6.1 Plus, and Nokia 3.1 plus.  Asus is also making a strong comeback in the market with the launch of the Zenfone Max Pro M1 and the Zenfone 5Z.  The only brand which is having a lukewarm response in the Indian market is Apple, due to the absurdly high prices for the new Xs and the Xs Max.  The report doesn’t share Apple market share in India but as per previous data, it should be less than 3%.