Ozu Town is known for its beautiful flowers, especially the cherry blossoms near Honda Motor. The azaleas in Syouwa-en park are a symbol of Ozu and host an annual azalea festival each spring. Soccer is also popular as one Japanese national team member graduated from Ozu High School, and the large Sport no Mori Ozu complex has facilities that attract soccer teams for training camps. Ozu is also famous for its sweet potatoes called 'Karaimo' that are celebrated at a festival each November.