Efluencr is a social media advocacy platform that leverages the collective power of brand evangelists to increase share of voice beyond competition. It connects brand ambassadors and helps them easily promote the brand across social networks. The platform provides reporting to help measure ROI and the success of social media campaigns. It has been successfully used for election campaigns, school/university events, and other domains to amplify outreach through dedicated followers.

1. WE COMPLETE SOCIAL!
Leveraging the COLLECTIVE POWER of your Brand Evangelists to
increase your Share of Voice (SOV) BEYOND all competition

2. WHY ARE WE HERE?
• 8 years of social media (YES! We were doing social media before it was called social media) has
shown us exactly what is right & wrong about social media today. And we have put that expertise to
bridge gaps for the brand in the form of innovative products.
• We are one of the most reputed & premium social media agencies in India, with an enviable
clientele, rocking team and solid financials.

3. How to derive/define
ROI from social
How to convert their
customers into
evangelists
How to increase their
share of voice in the
online world
ROI ABSENT FROM ANOTHER MARKETING MEETING!
THE MARKETING SAGA
• Brands and businesses have thrived on digital, but they continue to struggle on the following:

4. More than Brand they
care about goodies &
free vouchers
They will engage with content that
is highly unique & entertaining
They have the liberty to engage with
any & every Brand
Converting them into Brand loyalists
is one hell of a task
CUSTOMERS AS EVANGELISTS?

5. Brands do variety of activities
in the offline world to connect
and engage with their
employees
But the power to enable and
translate all such initiatives in
the digital world makes all the
difference
THE HR SAGA

6. SOCIAL AS CHAUPAL/UNDERSTANDING THE BASICS
• Social works on the module of referral system and the best person to make those referrals is none other
than the one associated with the brand
• Employees, channel partners, distributors, friends and family etc
• They don’t do anything in the online world currently because they are:
Clueless Doubtful Lack Time

7. REFINE
Brand publishes only
relevant messages.
FB posts
Tweets
Brand News
Blogs / forums
Across the Internet
CONNECT
With Brand Evangelist
Employees
Distributors
Channel Partners
Franchises
Friends & Family
PROPAGATE
Promote Brand message in
their social networks
Facebook
Twitter
LinkedIn
Google Plus
Commenting
Whatsapp (mobile)
THAT IS WHERE EFLUENCR COMES IN!
• An advocacy platform that connects the brand ambassadors and helps them promote the brand
with a simple click

8. WHY SHOULD YOU CARE?
+ Helps you measure by
evangelist
+ Provides cross-platform
integration
Ambassadors are empowered
enough to represent the brand
in the truest of form
+ Helps you differentiate between
internal and external audience
+ Find which FB fan did what
activity on the page
Provides WhatsApp integration+ +

9. + Make it idiot-proof – just a 5
min job
+ No more struggling for few
comments, promote true
evangelism
Develop a CDRC
(Centralized Disaster
Response Center)
+ Tell your evangelists exactly
what to promote
+ Increase your SOV (Share Of
Voice) v/s guerrilla
commenting
Reduce dependence on FB
Ads / media buying
+ +
EFLUENCR HELPS YOU DO THE FOLLOWING

10. FINAL THOUGHTS
+ Helps you measure ROI and
analyse social success
+ Makes them measurable and
makes sharing extremely easy
+ Not replacement but the final
wheel in the cog
+ Helps you integrate internal
and external audiences

11. EFLUENCR ADVANTAGE: SAVES $$$s ALONG WITH
BEING EFFICIENT
• Usual CPM for non-evangelists – Rs. 300 (30 paisa per impression)
• CPM for evangelists – Rs 800 - 1000 (80 paisa to Rs. 1 per impression)
• Average post share visibility for profiles on FB – 200 (50% of connections)
• Average impression value per FB post share – Rs 160 – Rs 200
• Efluencr per post share costs: Nearly 20% of impression value

12. A SNEAK-PEAK AT THE PLATFORM

13. DASHBOARD – FOR BRAND
HEAD/MANAGERS/ADMIN

14. THE DASHBOARD – FOR THE USERS

15. CROSS PLATFORM ADVOCACY WITH JUST A CLICK

16. EASY ADMIN CONTROLS & EFFICIENT REPORTING
DOC

17. MOBILE APP LITERALLY MAKES IT AS EASY AS
1..2..3

18. TARGET MARKET

19. Works great where you already have some people who are
rewarded because of your brand name and have an interest
in promoting you…
Build brand salience: Profits for all
Every franchise has employees
Brand has its employees
People have an interest in your branding
FRANCHISE BASED BRAND

20. People involved in the
supply chain
Employees of
the brand
Employees of the
distributors Promotion for Brand:
Profits for all
RETAIL BRAND

21. Needs thought
leadership
Increased SOV:
Profits for all
People centric
B2B SERVICES ORIENTED BRAND

22. Students will promote the institute for
better placement
Alumnus for lifelong association
Faculty, staff & employees for personal
branding & association
STUDENTS
OTHERS
STAFF
Authentic branding, positive word of
mouth: Profits for all
WHAT YOU GET
AN EDUCATIONAL INSTITUTE

23. Each store & mall have
large base outside:
Distributors, sales
partners etc
200 employees for the mall
5 employees per store
Increased promotion for
mall: Profits for all
A MALL WITH 200 STORES

24. Works great where you already have a dedicated number of
followers, who support you all the time…
Large set of supporters, volunteers & party workers
Low education level but dedicated
Changing people perception: Profits for all
A POLITICAL PARTY

25. SMB expansion after product gains traction with large brands
Small set of employees - love playing evangelist
Zero marketing budget
Making it easy: Profits for all
SCALABLE FUTURE – SMB

26. CHARTING THE SUCCESS STORY

27. THE ADVOCACY PLATFORM ACROSS VARIOUS
DOMAINS
• State Election Campaign
• School Reunion
• University
• State Youth Movement - YAD

28. SUCCESS STORY – FOR ELECTION CAMPAIGN
5X SOV – 20K
interventions in 6
weeks
9 demos over 4
days in different
cities
270+ active
users from the
850 registered
users
850 party
workers with low
education level
turned into super
evangelists

29. WHAT DOES IT MEAN? – CALCULATING THE SOCIAL
ROI
• A total of 13k interventions on FB
• An individual has on an average 400 friends on FB with 50% reach* (*200 friends)
• Therefore, the potential sharing comes out to be 26 lacs

30. 103 interventions
in a week
1 training
session that
included the
demo, app
download and
creation of the
accounts
A total of 637
registered users
Alumnus turned
into super
evangelists
SUCCESS STORY – SCHOOL REUNION

31. WHAT DOES IT MEAN? – CALCULATING THE SOCIAL
ROI
• Every alumni has connected friends on FB from his school days
• A single share does the job of tapping on that circle. Now imagine a 500+ army sharing the posts –
serves as a constant reminder and also translates into actual footfall
• Last alumni meet saw a footfall of 600. The target this year was 1000. We overachieved the target

32. 527 interventions
till date
6 training
sessions over 2
days for various
courses
A total of 599
registered users
From complaining
to being the
evangelist –
making students
& professors the
perception pillars
SUCCESS STORY – UNIVERSITY

33. WHAT DOES IT MEAN? – CALCULATING THE SOCIAL
ROI
• 90%+ student join a university only if they know an existing student, alumni or faculty there
• Creating them into brand ambassadors ensures great branding
• Every existing student, faculty, alumni now becomes a point of sourcing potential students

34. 2422
interventions till
date
9 demos over 4
days in different
cities
A total of 755
registered users
Party workers/
volunteers
turned into
super
evangelists
SUCCESS STORY – STATE YOUTH MOVEMENT

35. WHAT DOES IT MEAN? – CALCULATING THE SOCIAL
ROI
• Party workers, supporters and volunteers are key influencers in the community they live in
• They already do a lot of activities in the offline world to support the party, the platform helps them
replicate the same online
• Getting them active and talking about party initiatives ensures long term branding for the party
• Doing it 18 months before the elections can have a substantial impact on voters and election results

36. THANK YOU