1. BECAUSE IT WORKS
Our Proprietary Tools And Delivery Processes
Have Powered India’s Most Memorable Brands For More Than Ten Years.
Now, That Power Can Be Yours.
2. BUILD BRAND EVANGELISTS, MANAGE CUSTOMER ENGAGEMENT & CHANGE PERCEPTIONS
Sentiment MarketingDigital Channel Expertise Efficient Use of Technology
Digital initiatives leading to incremental revenue growth
8 years, 80 people. Pioneers of social media in India
3. WHAT WE DELIVER FOR OUR CLIENTS: MOVING FROM PAID TO OWNED MEDIA
SMM Strategy
Customer
Engagement /
Brand Evangelism
Measurement,
Monitoring &
Analysis Tools
Interventions &
Response
Management
Lead Generation /
Social Relationship
Management
Collaboration
Platforms - Apps &
Widgets
Influence
Perceptions
Globally
Innovative digital platforms and campaigns customized to fit your requirements
4. GETTING THE BASICS RIGHT
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
WE ARE THE BEST!
BUY OUR PRODUCT!
Social is NOT about Facebook posts & Twitter feeds
If it were, this is how the Brand message would look like to your customer:
How you think your Brand message
is being conveyed
How it actually looks to
the customer
5. BEYOND USPs, WE CREATE BRAND COMMUNITIES
Problem:
Brand messages look the same
They are ‘selling’ and get lost in the crowd
Solution:
Create new engagement avenues for brands
Increase brand visibility online
Position brand message to increase
positive brand sentiment and evangelism
6. A COMPLETE SUITE OF SERVICES AND PRODUCTS
A portfolio of proprietary products & tools enables
us to differentiate brands as no other agency can
Expertise in all domains makes OML the perfect partner
for your ‘Brand Building’ activities
10. OUR PRODUCTS TAKE YOU BEYOND TRADITIONAL SOCIAL MEDIA PLATFORMS
Implement unique engagement avenues for your stakeholders and/or customers
Package your Brand message effectively by encapsulating the following keywords
Collaborate PropagateResearch Evangelize
11. EFLUENCR – CREATE BRAND EVANGELISTS / ORM
View updates & predefined actions on a single
dashboard
See only the key FB posts, Tweets & news
Top management dashboard to monitor
intervention
Increase your SOV online by projecting the collective voice of your ‘Brand Evangelists’
[Employees, distributors, channel partners, franchisees, etc]
12. MADONADS: MEASURE / ANALYZE / IMPROVE YOUR TV-ADS
Get insights & analytics about your ads with
Patented Multi-Sentiment Input Inside Video
[MSIIV]
Your users give feedback using customizable in-
built emoticons for detailed insights
Curate conversations about your ad and your
Brand
Get insights about your TV-ads through an engagement oriented platform (*unlike YouTube
which is viewership oriented) and increase ROI on TV ads. Receive customer experience about
every second of the ad, versus only about the full ad.
16. Brief: Build platform to leverage cricket (fixing) hype
Insight: Betting a way of life. Provide people a
betting platform to play for points and significantly
increase engagement
Solution: It is a place for people to come in and
place bets on their favourite game. The platform
will work on points, redeemable for various gifts
and awards
Result: Excellent engagement. Its not about cricket,
but it leverages on the enthusiasm. It can include
other sports & events as well
UNFIX – THE BETTING PLATFORM
17. Brief: Build platform to leverage cricket
Insight: More than who won your team the match
is whose mistake lost your team the match. People
love talking about it
Solution: It is a place for people to come in, select
the player whose mistake lost your team the match
and hit them with tomato or eggs
Result: Excellent engagement. Its not about cricket,
but it leverages on the enthusiasm. It can include
other sports & events as well
CRICKET – MATCH KA MUJRIM
18. Brief: Build platform to leverage cricket
Insight: People love cricket and engaging with
everything cricket. New concept in cricket is
cheerleaders
Solution: It is a place for people to create the
cheergirl for their team
Result: Excellent engagement. Its not about
cricket, but it leverages on the enthusiasm. It can
include other sports & events as well
CRICKET – CREATE YOUR CHEERGIRL
19. Brief: Associate Yatra.com with cricket
Insight: What do cricketers do most other than
play? THEY TRAVEL
Solution: An online strategy game to manage the
travel of Team India XI during the world cup.
Interesting hurdles every day to optimize morale
& fitness of the team. Simulated Yatra.com
booking engine interface for the campaign.
Result: Excellent association of cricket with brand
Yatra.
YATRA CRICKET MANAGER
20. Brief: NRI promotion for Lufthansa
Insight: India abroad equals Bollywood [Not
Cricket, politics, etc]
Solution: A microsite driven campaign promoting
various scenic destinations in India via Bollywood.
Result: Great association of Lufthansa with
hitherto ignored NRI community
LUFTHANSA SALAAM BOLLYWOOD
21. Brief: Promote Bond festival on HBO
Insight: Bond is popular, but more popular in India
is Bond Girl.
Solution: A 360 degree online solution including a
Microsite, Facebook Apps, TV promotion and
contests for promotion.
Result: 75K+ Fans increase in month, 2-X
engagement, huge traffic driven to microsite
HBOO7.COM- BOND EVOLUTION
